BigCommerce

What differentiates BigCommerce from other similar products?

BigCommerce offers powerful product recommendation and cross-selling features right out of the box that marketing planners can leverage. One of the most useful is the “Customers Also Bought” widget, which analyzes purchase patterns and displays complementary products customers frequently buy together. This text presents an opportunity for upselling or cross-selling without much effort from the marketer.

What is your favorite aspect of this product?

Marketers can personalize recommendations based on individual shoppers' browsing and purchase histories to take them to the next level. BigCommerce allows segmenting visitors into profiles, so the 'Customers Also Bought' widget shows items specific to that customer's past behaviors and interests. Personalized recommendations have higher conversion rates.

What do you dislike most about this product?

By running A/B tests on the placement of recommendation widgets, marketers can find the most effective locations to place them. Comparing engagement on product pages, carts, order confirmations, and email receipts reveals the optimal spots to surface cross-sells and upsells.

What recommendations would you give to someone considering this product?

Presenting strategic bundling as a single sale drives incremental spend per customer. Marketers can analyze which items are naturally complementary and package them to offer savings. They can also cross-promote other items. Well-designed bundles outperform individual upsells for converting browsers into buyers.

What differentiates BigCommerce from other similar products?

Unlike some other platforms, BigCommerce doesn’t charge transaction fees. This means you get to keep more of your profits from each sale.

What is your favorite aspect of this product?

BigCommerce offers an extensive range of features, including payment gateway integrations, analytics, and a powerful app store.

What do you dislike most about this product?

While BigCommerce offers customization options, I desire even more flexibility in design and layout.

What differentiates BigCommerce from other similar products?

BigCommerce is a standout e-commerce platform due to its user-friendly interface, seamless integration with popular marketing tools, and advanced analytics capabilities. Its A/B testing features allow you to test various elements of your online store, such as product pages, checkout processes, and promotional banners. This ensures that you can identify and implement the most effective strategies for your target audience.

What is your favorite aspect of this product?

BigCommerce's A/B testing capabilities are easy to use. You can set up and launch tests with just a few clicks, without needing complex coding or technical expertise. The platform's real-time reporting and analytics provide valuable insights into customer behavior, enabling data-driven decisions and the continuous optimization of marketing campaigns.

What do you dislike most about this product?

Smaller e-commerce businesses with lower traffic volumes may require more time to gather sufficient data to draw reliable conclusions from A/B tests. Moreover, businesses with highly complex testing requirements or niche industries may need some customization to fully leverage the platform's capabilities.

What recommendations would you give to someone considering this product?

BigCommerce's A/B testing capabilities are an invaluable asset for analysts and marketing strategists who want to understand customer preferences and optimize their marketing campaigns. You can test various elements of your online store and gather real-time data on customer behavior. This information can help you make informed decisions that drive conversions, increase customer satisfaction, and ultimately boost your bottom line. The platform has an interface that is easy to use and provides advanced analytics. This makes it accessible to marketers of all skill levels, ensuring a positive return on investment.