Aweber

AWeber

Composite Score

8.5 /10

CX Score

8.7 /10

65 Reviews Write a Review

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What is AWeber?

AWeber develops and runs an opt-in email marketing service used by over 120,000+ small businesses, bloggers and entrepreneurs around the globe. Our web-based tools help businesses grow by staying in touch with customers and prospects through email.

Company Details

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Awards & Recognition

AWeber won the following awards in the Email Marketing category

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2 Top Rated Capabilities

2 Top Rated Features

2024

1 Top Rated Capabilities

4 Top Rated Features

2023

3 Top Rated Capabilities

0 Top Rated Features

2022

2021 Emotional Footprint Champion

2021

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2021

AWeber Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on AWeber.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

99 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value

2
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 96%
Negotiation and Contract:: 97%
Conflict Resolution:: 94%
Strategy & Innovation:: 96%
Service Experience:: 96%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love AWeber?

1% Negative

5% Neutral

94% Positive

Pros

Generous Negotitation
Client's Interest First
Helps Innovate
Caring

Feature Ratings

Average 85

Text Messaging

Surveys and Polling

Auto-Responders

Email Delivery

Segmentation

Campaign Management

SPAM Compliance

Mobile Optimized

Contact Database

Sales Intelligence & Conversion Rates

Email Templates

Vendor Capability Ratings

Average 84

Ease of Implementation

Breadth of Features

Ease of Data Integration

Quality of Features

Availability and Quality of Training

Ease of IT Administration

Vendor Support

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Customization

Business Value Created

AWeber Reviews

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Feb 2024

Excellent and exceptional tool for email marketing

Likeliness to Recommend

9 /10

Pros

Continually Improving Product
Reliable
Performance Enhancing
Trustworthy

Carolyn F W.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2024

Aweber is my first choice as a marketing tool

Likeliness to Recommend

8 /10

What differentiates AWeber from other similar products?

What I enjoy most is that it comes with a responsive email design that looks fantastic on all types of devices, which is perfect for developing an email marketing campaign. Improving communication is a piece of cake when used in conjunction with webinars. To get the most out of your email marketing campaigns, have an A/B testing option.

What is your favorite aspect of this product?

I can use webinars as a marketing tool and it interacts well with webinar platforms, so I can communicate with viewers and clients with ease. Securely stores subscriber information and provides an email list. You can tailor your email marketing campaigns to the needs of each product with the help of its flexible email template.

What do you dislike most about this product?

Some colleagues have complained that compared to other email marketing platforms, AWeber's interface is confusing and outdated. A more contemporary and simplified user interface is something they have requested.

What recommendations would you give to someone considering this product?

My initial experience with email marketing was with Aweber. Email marketing campaigns, such as newsletters, can use this feature. It was once among the best options, with fair email delivery rates. It also includes useful tools to make customer emails more unique.

Pros

Unique Features
Saves Time
Security Protects
Continually Improving Product

Kristina A.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2024

AWeber is our tool for email marketing campaigns

Likeliness to Recommend

8 /10

What differentiates AWeber from other similar products?

My email open and click-through rates went up thanks to Aweber, and my sales went up even further. You can easily make emails that seem professional with the platform's variety of templates.

What is your favorite aspect of this product?

The simplicity of Aweber's interface is one of my favorite features. Launching your email campaigns couldn't be easier, even for those without a technical background. On top of that, the support staff is second to none. Whenever you need assistance, they are there to provide it.

What do you dislike most about this product?

For some, the lack of a free plan is a dealbreaker when it comes to Aweber. Improvements to the reporting features are also possible. You won't find visually appealing reports like this on other email marketing systems, but the information is there.

What recommendations would you give to someone considering this product?

Simplified email marketing is where Aweber really shines. A leading option for company expansion, thanks to its intuitive design, automation features, and comprehensive analytics. Features that assist me in producing more leads are of the utmost importance to me, as are email automation and deliverability. Beyond that, I appreciate their minimalist user interface.

Pros

Helps Innovate
Enables Productivity
Effective Service
Reliable

AWeber

What is AWeber?

Company Details

Book a Free Demo Today!

Awards & Recognition

2021 Emotional Footprint Champion

AWeber Ratings

90 Likeliness to Recommend

1 Since last award

99 Plan to Renew

1 Since last award

84 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love AWeber?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Text Messaging The capability to send messages by SMS in addition to email.

Surveys and Polling Ability to survey customers and gather feedback.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Email Delivery The ability to send email to large number of recipients at-scale.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

AWeber Reviews

Excellent and exceptional tool for email marketing

Likeliness to Recommend

Pros

Carolyn F W.

Aweber is my first choice as a marketing tool

Likeliness to Recommend

Pros

Kristina A.

AWeber is our tool for email marketing campaigns

Likeliness to Recommend

Pros

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Feature Ratings

Text Messaging

Surveys and Polling

Auto-Responders

Email Delivery

Segmentation

Campaign Management

SPAM Compliance

Mobile Optimized

Contact Database

Sales Intelligence & Conversion Rates

Email Templates

Vendor Capability Ratings

Ease of Implementation

Breadth of Features

Ease of Data Integration

Quality of Features

Availability and Quality of Training

Ease of IT Administration

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Product Strategy and Rate of Improvement

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