
What is Auth0?
From improving customer experience through seamless sign-on to making MFA as easy as a click of a button – your login box must find the right balance between user convenience, privacy and security. The Auth0 Identity Platform, a product unit within Okta, takes a modern approach to identity and enables organizations to provide secure access to any application, for any user. Auth0 is a highly customizable platform that is as simple as development teams want, and as flexible as they need. Safeguarding billions of login transactions each month, Auth0 delivers convenience, privacy, and security so customers can focus on innovation.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
100 Plan to Renew
82 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 94%
- Negotiation and Contract:
- 94%
- Conflict Resolution:
- 97%
- Strategy & Innovation:
- 94%
- Service Experience:
- 94%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Auth0?
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Multi-Factor Authentication (MFA)
Account Recovery
Authentication
Identity Proofing
Open Standards Support
Progressive Profiling
Account and Data Validation
API/SDK Integration
Application Integration
Fine-grained AuthZ (FGA)
Fraud Protection/Detection
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Implementation
Business Value Created
Vendor Support
Ease of IT Administration
Breadth of Features
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Auth0 Reviews

Punnareddy p.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2025
Best in SSO Identity and Access Management
Likeliness to Recommend
What differentiates Auth0 from other similar products?
Easy to implement , simple and secure
What is your favorite aspect of this product?
Accessing multiple apps with one identity and highly secure.
What do you dislike most about this product?
Not Much , looking good
What recommendations would you give to someone considering this product?
Yes definitely usable product
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.

Teja T.
- Role: Consultant
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jan 2025
Excellent authentication platform available
Likeliness to Recommend
What differentiates Auth0 from other similar products?
Ease of implementation
What is your favorite aspect of this product?
Scalability based on size of business
What do you dislike most about this product?
Complexity involved in customisation of auth0
What recommendations would you give to someone considering this product?
Easier implementation with secured access to applications
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Adam A.
- Role: C-Level
- Industry: Biotechnology
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2024
The Full Mony...if you have the expertise
Likeliness to Recommend
What differentiates Auth0 from other similar products?
Auth0 has been a game-changer for my business because I took the time to dive in and really get the hang of it. It’s packed with awesome features that let you tailor pretty much everything to fit your needs, from simple logins to the fancier stuff like social logins and multi-factor authentication. It's not exactly pick-up-and-play if you're coming at it fresh. I found the learning curve worth it for the power and customization it unlocks, but it does ask for some patience and elbow grease to really make the most of what it offers.
What is your favorite aspect of this product?
With its Rules and Hooks, it's like having magic spells at your fingertips that let you tweak and tune the login experience to be exactly how you want it. Want to add a special greeting for users logging in from a different country? Easy. Need to hook up a third-party API to pull in some extra user details? No problem. It’s like playing a video game where you get to set the rules, and honestly, it feels pretty powerful.
What do you dislike most about this product?
If I've got to air out my biggest gripe with Auth0, it's like being handed the keys to a supercar without knowing how to drive stick—it's the learning curve. Yep, the same feature that makes Auth0 a heavyweight champion in the customization ring is also the one that'll have you pulling your hair out. It's a bit of a paradox; all that power and flexibility come with a manual the size of a dictionary, and not the pocket kind.
What recommendations would you give to someone considering this product?
Auth0 isn't your average plug-and-play solution; it's more like a high-powered sports car that needs a bit of know-how to handle. So, strap in for a learning journey. If you're the type who enjoys diving into documentation, experimenting with code, and getting your hands dirty, you'll find a treasure trove of possibilities with Auth0.
Pros
- Unique Features
- Client Friendly Policies
- Acts with Integrity
- Transparent
Please tell us why you think this review should be flagged.
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