Amazon DSP Logo
Amazon DSP Logo
Amazon

Amazon DSP

Composite Score
7.3 /10
CX Score
7.2 /10
Category
Amazon DSP
7.3 /10

What is Amazon DSP?

Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on and off Amazon. Amazon DSP is available to both advertisers who sell products on Amazon and those who do not.

Company Details


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Awards & Recognition

Amazon DSP won the following awards in the Ad Tech category

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Amazon DSP Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Amazon DSP.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

100 Plan to Renew

85 Satisfaction of Cost Relative to Value

1
Since last award


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
79%
Negotiation and Contract:
62%
Conflict Resolution:
63%
Strategy & Innovation:
71%
Service Experience:
55%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+66 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Amazon DSP?

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4% Negative
23% Neutral
73% Positive

Pros

  • Unique Features
  • Reliable
  • Security Protects
  • Performance Enhancing

Cons

  • Less Efficient Service
  • Less Effective Service

Feature Ratings

Average 79

Audience Segmentation

88

Audience Identification

86

Data Management Platform Capabilities

84

Advertisement Placement

83

Supply-Side Capabilities

81

Role-Based Access Controls

81

Demand-Side Capabilities

81

Advertisement Reporting

77

MarTech Ecosystem integration

75

Advertisement Content Curation

73

Vendor Capability Ratings

Average 81

Quality of Features

85

Ease of Data Integration

83

Usability and Intuitiveness

83

Business Value Created

83

Ease of IT Administration

83

Breadth of Features

82

Product Strategy and Rate of Improvement

81

Ease of Customization

80

Vendor Support

80

Availability and Quality of Training

78

Ease of Implementation

78

Amazon DSP Reviews

Vincent N.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Fantastic application for reaching out customers.

Likeliness to Recommend

10 /10

What differentiates Amazon DSP from other similar products?

I like how it is easy and fast to access Amazon DSP unlike other similar DSP's since all the required options are available. It is super easy to access shopping Insights which helps the user to find more information on how well the campaign is performing. InAmazon DSP, you can program audiences through the web and through this audience you can contact new customers and partners.

What is your favorite aspect of this product?

Amazon DSP has a very unique way of targeting consumers and you don't have to be selling a product to advertise with them. Amazon DSP is the best of all of the other applications in the market. Amazon DSP is the right application to use when you want to reach out as many potential customers as you can.

What do you dislike most about this product?

I have no dislikes at all since Amazon DSP is very easy to use and meets all our expectations.

What recommendations would you give to someone considering this product?

Amazon DSP is the best application for reaching out your potential customers and partners.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Betty B.

  • Role: Sales Marketing
  • Industry: Electronics
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Great complement to Amazon AMS

Likeliness to Recommend

8 /10

What differentiates Amazon DSP from other similar products?

Provides ability to serve display ads and target audiences within Amazon ecosystem

What is your favorite aspect of this product?

REC ad units are very effective in driving positive RoAS vs our custom lifestyle images

What do you dislike most about this product?

Difficult to unify reporting data across Amazon platforms between AMS and DSP

What recommendations would you give to someone considering this product?

Recommend leveraging both Amazon Sponsored Ads and DSP together for the best advertising experience on Amazon

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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