Ahrefs Pte. Ltd

Ahrefs

Composite Score

8.6 /10

CX Score

8.6 /10

86 Reviews Write a Review

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What is Ahrefs?

hrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Ahrefs has grown into a complete SEO suite by developing tools like Keywords Explorer for keyword research, Content Explorer for analyzing content, Rank Tracker for monitoring keyword rankings, and Site Audit for auditing and optimizing websites.

Company Details

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Awards & Recognition

Ahrefs won the following awards in the Search Engine Optimization category

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2024 Data Quadrant Gold Medalist

Latest Award, 2024

1 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2024

2024 Emotional Footprint Champion

2024

1 Top Rated Capabilities

5 Top Rated Features

2023

3 Top Rated Capabilities

6 Top Rated Features

2022

Ahrefs Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Ahrefs.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

86 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Ahrefs?

4% Negative

5% Neutral

91% Positive

Pros

Enables Productivity
Reliable
Efficient Service
Fair

Feature Ratings

Average 83

Backlink Tools

Competition Analysis

Keyword Research

Analytics and Reporting

Change Tracking

On-Page Tracker/Optimization

Holistic Visibility Tracking

Rank Tracking

Auditing

Alerts

Content Optimization

Vendor Capability Ratings

Average 83

Quality of Features

Ease of Implementation

Breadth of Features

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of Customization

Vendor Support

Ahrefs Reviews

Zsolt M.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2021

Perfect tool for SEO! Lot of features.

Likeliness to Recommend

10 /10

What differentiates Ahrefs from other similar products?

Quality is high and most of SEO specialists suggest this tool for Search Engine Optimization.

What is your favorite aspect of this product?

SERP analysis, backlink profile analysis, keyword research, finding niche sites etc...

What do you dislike most about this product?

I don't have any problem.

What recommendations would you give to someone considering this product?

If you do SEO, this tool you will need it. It has a big keyword database, backlink index etc... number one SEO tool among SEO specialists.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Yker V.

Role: C-Level
Industry: Food and Beverage
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2021

Exceptional SEO data and analytics

Likeliness to Recommend

8 /10

What differentiates Ahrefs from other similar products?

Ahrefs data and analytic tools are impressive. Keyword research without Ahrefs can be a huge loss of time. That's why I prefer Ahrefs to other SEO tools. I have found tons of low difficulty keywords for my niche sites, spending a few hours. It's the kind of value you get from a high-quality SEO tool.

What is your favorite aspect of this product?

Keyword research is easy to do and Ahrefs offers many different options to understand better competitive content.

What do you dislike most about this product?

Its price. I know you get what you pay, but I would love if it had a more affordable plan.

What recommendations would you give to someone considering this product?

Take the 1-week free trial and use all the resources available on Ahrefs blog and their YouTube Channel. But, most of all, decide what you want to do with it. In my opinion, Ahrefs is the best SEO tool for keyword research out there. Hands down. It's great for backlink profiling and site audits as well. My grain of salt: choose Ahrefs if you are going to use it for any of the above. If you are not sure, learn more about SEO or use the free trial. Or both.

Pros

Reliable
Trustworthy
Efficient Service
Effective Service

Gabriel G.

Role: Sales Marketing
Industry: Communications
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2021

Crucial to effective keyword research and strategy

Likeliness to Recommend

10 /10

What differentiates Ahrefs from other similar products?

The unique features for keyword research, data integration and ease of use with browsers and SERP add-ons that makes your job easier is what stands Ahrefs apart.

What is your favorite aspect of this product?

The google chrome add-on bar, it saves me a lot of time having most information a need from any page in one place I can easily check.

What do you dislike most about this product?

There's a bit of a learning curve involved and it's not the most intuitive environment I've seen.

What recommendations would you give to someone considering this product?

Make sure you can set aside enough time to take enough training and know your way around this tool, it'll be worth it.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Ahrefs

What is Ahrefs?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

Ahrefs Ratings

88 Likeliness to Recommend

86 Plan to Renew

1 Since last award

82 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+82 Net Emotional Footprint

How much do users love Ahrefs?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Backlink Tools Build a website's backlink profile, discover new opportunities for acquiring links, manage and audit your backlinks.

Competition Analysis Provides an informed view of what competitors are doing in terms of keywords, ranks and organic traffic.

Keyword Research Helps users pick the best keywords or phrases to target and bring in site traffic.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting

Change Tracking The ability to track all website changes including page/website history, search functions, robots.txt file changes & change tracking on custom elements.

On-Page Tracker/Optimization Pinpoints a website's weaknesses and suggests ideas to improve page rankings.

Holistic Visibility Tracking SEOs risk SERP cannibalization across their own content if they do not measure the search visibility of all their digital assets – not just owned domains.

Rank Tracking The ability to check keyword ranks on one or many major search engines.

Auditing Tools crawl a website, check links, loading speeds etc. and provides feedback on a website's SEO "health".

Alerts Provide alerts when your brand or website is mentioned or linked.

Content Optimization Analyzes existing or new web content and suggests ways to optimize for target keywords using artificial intelligence and SEO automation.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ahrefs Reviews

Zsolt M.

Perfect tool for SEO! Lot of features.

Likeliness to Recommend

Pros

Yker V.

Exceptional SEO data and analytics

Likeliness to Recommend

Pros

Gabriel G.

Crucial to effective keyword research and strategy

Likeliness to Recommend

Pros

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Feature Ratings

Backlink Tools

Competition Analysis

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Change Tracking

On-Page Tracker/Optimization

Holistic Visibility Tracking

Rank Tracking

Auditing

Alerts

Content Optimization

Vendor Capability Ratings

Quality of Features

Ease of Implementation

Breadth of Features

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of Customization

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