Ahrefs Pte. Ltd

Ahrefs

Composite Score

8.7 /10

CX Score

8.7 /10

93 Reviews Write a Review

Claim Software

What is Ahrefs?

hrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Ahrefs has grown into a complete SEO suite by developing tools like Keywords Explorer for keyword research, Content Explorer for analyzing content, Rank Tracker for monitoring keyword rankings, and Site Audit for auditing and optimizing websites.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Ahrefs won the following awards in the Search Engine Optimization category

Filter By

2024 Data Quadrant Gold Medalist

2024

1 Top Rated Capabilities

6 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

1 Top Rated Capabilities

5 Top Rated Features

2023

3 Top Rated Capabilities

6 Top Rated Features

2022

Ahrefs Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Ahrefs.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

88 Plan to Renew

2
Since last award

81 Satisfaction of Cost Relative to Value

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

undefined

{y}

{name}

Emotional Footprint Overview

Product Experience:: 88%
Negotiation and Contract:: 75%
Conflict Resolution:: 82%
Strategy & Innovation:: 88%
Service Experience:: 88%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Ahrefs?

3% Negative

5% Neutral

92% Positive

Pros

Enables Productivity
Reliable
Efficient Service
Fair

Feature Ratings

Average 83

Backlink Tools

Keyword Research

Competition Analysis

Analytics and Reporting

Change Tracking

On-Page Tracker/Optimization

Rank Tracking

Holistic Visibility Tracking

Auditing

Alerts

Local SEO

Vendor Capability Ratings

Average 82

Quality of Features

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Business Value Created

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Data Integration

Availability and Quality of Training

Ease of Customization

Vendor Support

Also Featured in...

Competitive Intelligence

Score 7.9

View Ahrefs in this category (opens in a new tab)

Ahrefs Reviews

Riley S.

Role: Operations
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2024

A Content and Editorial Manager's Best Tool

Likeliness to Recommend

9 /10

What differentiates Ahrefs from other similar products?

Ahrefs truly offers everything you could need for SEO research. From keyword research to competitor analysis, it's got everything you need in one easy-to-use place

What is your favorite aspect of this product?

I like how easy it is to use. I was able to get a hang of the site within a day of using it and it's been smooth sailing since

What do you dislike most about this product?

It is slightly more expensive than I'd like

What recommendations would you give to someone considering this product?

Because there are so many SEO tools out there, do your research before making a decision. I highly recommend Ahrefs, but it will depend entirely on what you're looking for

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Vikas N.

Role: Sales Marketing
Industry: Other
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2024

I like the Ahrefs and on daily basis we use this

Likeliness to Recommend

10 /10

What differentiates Ahrefs from other similar products?

It’s deep website audit report

What is your favorite aspect of this product?

Dee website audit report with keyword positing tracking

What do you dislike most about this product?

Recently they have hike their license fee

What recommendations would you give to someone considering this product?

Best in its class for the website audit

Pros

Helps Innovate
Continually Improving Product
Trustworthy
Reliable

Shane M.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2024

Easy to Digest SEO Organic Data and Site Issues

Likeliness to Recommend

10 /10

What differentiates Ahrefs from other similar products?

It gives you not only your SEO organic data to look at for you and the industry, but also your current web issues that need to be addressed... all in one platform.

What is your favorite aspect of this product?

Easy to use from the beginning.

What do you dislike most about this product?

Lack of content AI tool integration.

What recommendations would you give to someone considering this product?

Click into the monthly keywords for more useful data like "Questions being asked" to drive content ideas or ideas to better optimize your page content.

Pros

Reliable
Enables Productivity
Trustworthy
Efficient Service

Ahrefs

What is Ahrefs?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

Ahrefs Ratings

87 Likeliness to Recommend

1 Since last award

88 Plan to Renew

2 Since last award

81 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

Emotional Footprint Overview

+85 Net Emotional Footprint

How much do users love Ahrefs?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Backlink Tools Build a website's backlink profile, discover new opportunities for acquiring links, manage and audit your backlinks.

Keyword Research Helps users pick the best keywords or phrases to target and bring in site traffic.

Competition Analysis Provides an informed view of what competitors are doing in terms of keywords, ranks and organic traffic.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting

Change Tracking The ability to track all website changes including page/website history, search functions, robots.txt file changes & change tracking on custom elements.

On-Page Tracker/Optimization Pinpoints a website's weaknesses and suggests ideas to improve page rankings.

Rank Tracking The ability to check keyword ranks on one or many major search engines.

Holistic Visibility Tracking SEOs risk SERP cannibalization across their own content if they do not measure the search visibility of all their digital assets – not just owned domains.

Auditing Tools crawl a website, check links, loading speeds etc. and provides feedback on a website's SEO "health".

Alerts Provide alerts when your brand or website is mentioned or linked.

Local SEO Assists in optimizing a website for local searches and targeting local customers.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Competitive Intelligence

Ahrefs Reviews

Riley S.

A Content and Editorial Manager's Best Tool

Likeliness to Recommend

Pros

Vikas N.

I like the Ahrefs and on daily basis we use this

Likeliness to Recommend

Pros

Shane M.

Easy to Digest SEO Organic Data and Site Issues

Likeliness to Recommend

Pros

Most Popular Ahrefs Comparisons

Semrush

Surfer SEO

Moz Pro

Serpstat

SE Ranking

Conductor Intelligence

1
Since last award

2
Since last award

Feature Ratings

Backlink Tools

Keyword Research

Competition Analysis

Analytics and Reporting

Change Tracking

On-Page Tracker/Optimization

Rank Tracking

Holistic Visibility Tracking

Auditing

Alerts

Local SEO

Vendor Capability Ratings

Quality of Features

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Business Value Created

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Data Integration

Availability and Quality of Training

Ease of Customization

Vendor Support