Ahrefs Pte. Ltd

Ahrefs

Composite Score

8.7 /10

CX Score

8.7 /10

93 Reviews Write a Review

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What is Ahrefs?

hrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Ahrefs has grown into a complete SEO suite by developing tools like Keywords Explorer for keyword research, Content Explorer for analyzing content, Rank Tracker for monitoring keyword rankings, and Site Audit for auditing and optimizing websites.

Company Details

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Awards & Recognition

Ahrefs won the following awards in the Search Engine Optimization category

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2024 Data Quadrant Gold Medalist

2024

1 Top Rated Capabilities

6 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

1 Top Rated Capabilities

5 Top Rated Features

2023

3 Top Rated Capabilities

6 Top Rated Features

2022

Ahrefs Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Ahrefs.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

88 Plan to Renew

2
Since last award

81 Satisfaction of Cost Relative to Value

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 88%
Negotiation and Contract:: 75%
Conflict Resolution:: 82%
Strategy & Innovation:: 88%
Service Experience:: 88%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Ahrefs?

3% Negative

5% Neutral

92% Positive

Pros

Enables Productivity
Reliable
Efficient Service
Fair

Feature Ratings

Average 83

Backlink Tools

Keyword Research

Competition Analysis

Analytics and Reporting

Change Tracking

On-Page Tracker/Optimization

Rank Tracking

Holistic Visibility Tracking

Auditing

Alerts

Local SEO

Vendor Capability Ratings

Average 82

Quality of Features

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Business Value Created

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Data Integration

Availability and Quality of Training

Ease of Customization

Vendor Support

Also Featured in...

Competitive Intelligence

Score 7.9

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Ahrefs Reviews

Maliha S.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2021

Not great, features are minimal

Likeliness to Recommend

9 /10

What differentiates Ahrefs from other similar products?

Its not that good, you have other options

What is your favorite aspect of this product?

Its efficiently managed keyword search

What do you dislike most about this product?

Its too expensive

What recommendations would you give to someone considering this product?

You can find some better options

Pros

Reliable
Performance Enhancing
Security Protects
Enables Productivity

Cons

Commodity Features

Angelo S.

Role: C-Level
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2021

The leader in the marketplace for a reason

Likeliness to Recommend

10 /10

What differentiates Ahrefs from other similar products?

Overall, anything that we need to do SEO-wise can be done with Ahrefs. Keyword research, rank tracking, competitor analysis, content gap analysis, on-site audits, the list goes on and on. It provides a huge wealth of data at your fingertips so that you can make smart, educated decisions when it comes to your SEO strategies. Their customer support is top-notch, and their support library/videos are fantastic.

What is your favorite aspect of this product?

As a digital marketing agency we use plenty of tools for SEO - we tried Ahrefs after leaving a competitor due to a lack of data, and we found that Ahrefs provided us not only more data for our keyword and backlink research, but more robust and insightful data. Ahrefs helped us to find some of our best back linking opportunities to beat out the competition.

What do you dislike most about this product?

It is hard to dislike anything about Ahrefs. If I had to pick one, I guess it would be the fact that there isn't a Local SEO search grid. We use a different platform for that, but if Ahrefs added that, we would buy in immediately.

What recommendations would you give to someone considering this product?

Take your time to read the documentation and watch tutorial videos. Ahrefs is no different than the other platforms in the marketplace, they are very large and overwhelming. There are a lot of choices, options, configurations. But if you take your time to learn how to do what exactly you are looking to accomplish, you will find that it is one of the easier SEO programs out there.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Ramakant R.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2021

Best Keyword research tool - Ahrefs SEO tool

Likeliness to Recommend

10 /10

What differentiates Ahrefs from other similar products?

Afrefs is easy to use and very helpful SEO tool for keyword research, backlink research, competitor research, keyword volume indicator. I am using Ahrefs from last 2 years for maintaining my SEO projects and it is always help me for backlink report, keyword reports. Ahrefs provides the complete reports for paid keywords, Advertisement report.

What is your favorite aspect of this product?

Keyword research, Backlink analysis, paid keywords report, traffic analysis is the most key features of Ahrefs.

What do you dislike most about this product?

This tool is bit expensive for a startup or freelancer. A $99 per month for this SEO tool is really expensive and apart from that, I don't have any issue with this tool.

What recommendations would you give to someone considering this product?

If you are considering more than 5 SEO projects and want to track your website on regular basis, the Ahrefs tool helps you to track your website in every aspect. With flexible budgets only you can take this SEO tool else you might have a budget issue.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Ahrefs

What is Ahrefs?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

Ahrefs Ratings

87 Likeliness to Recommend

1 Since last award

88 Plan to Renew

2 Since last award

81 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

Emotional Footprint Overview

+85 Net Emotional Footprint

How much do users love Ahrefs?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Backlink Tools Build a website's backlink profile, discover new opportunities for acquiring links, manage and audit your backlinks.

Keyword Research Helps users pick the best keywords or phrases to target and bring in site traffic.

Competition Analysis Provides an informed view of what competitors are doing in terms of keywords, ranks and organic traffic.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting

Change Tracking The ability to track all website changes including page/website history, search functions, robots.txt file changes & change tracking on custom elements.

On-Page Tracker/Optimization Pinpoints a website's weaknesses and suggests ideas to improve page rankings.

Rank Tracking The ability to check keyword ranks on one or many major search engines.

Holistic Visibility Tracking SEOs risk SERP cannibalization across their own content if they do not measure the search visibility of all their digital assets – not just owned domains.

Auditing Tools crawl a website, check links, loading speeds etc. and provides feedback on a website's SEO "health".

Alerts Provide alerts when your brand or website is mentioned or linked.

Local SEO Assists in optimizing a website for local searches and targeting local customers.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Competitive Intelligence

Ahrefs Reviews

Maliha S.

Not great, features are minimal

Likeliness to Recommend

Pros

Cons

Angelo S.

The leader in the marketplace for a reason

Likeliness to Recommend

Pros

Ramakant R.

Best Keyword research tool - Ahrefs SEO tool

Likeliness to Recommend

Pros

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Feature Ratings

Backlink Tools

Keyword Research

Competition Analysis

Analytics and Reporting

Change Tracking

On-Page Tracker/Optimization

Rank Tracking

Holistic Visibility Tracking

Auditing

Alerts

Local SEO

Vendor Capability Ratings

Quality of Features

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Business Value Created

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Data Integration

Availability and Quality of Training

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