
What is Ahrefs?
hrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Ahrefs has grown into a complete SEO suite by developing tools like Keywords Explorer for keyword research, Content Explorer for analyzing content, Rank Tracker for monitoring keyword rankings, and Site Audit for auditing and optimizing websites.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
88 Plan to Renew
2
Since last award
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 88%
- Negotiation and Contract:
- 75%
- Conflict Resolution:
- 82%
- Strategy & Innovation:
- 88%
- Service Experience:
- 88%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Ahrefs?
Pros
- Enables Productivity
- Reliable
- Efficient Service
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Backlink Tools
Keyword Research
Competition Analysis
Analytics and Reporting
Change Tracking
On-Page Tracker/Optimization
Rank Tracking
Holistic Visibility Tracking
Auditing
Alerts
Local SEO
Vendor Capability Ratings
Quality of Features
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Business Value Created
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Data Integration
Availability and Quality of Training
Ease of Customization
Vendor Support
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Ahrefs Reviews

Hector M.
- Role: Operations
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Aug 2021
"Ahrfs, excellent product for web analytics".
Likeliness to Recommend
What differentiates Ahrefs from other similar products?
It is versatile and easy to master, it is customizable, it is constantly updated, it has an extensive database of keywords, its SEO tools are powerful, it has a very active user community, and its support is good.
What is your favorite aspect of this product?
Its multiple options to quickly acquire and understand data, plus it allows you to formulate viable strategies to advance your SEO efforts, the integrated content gap analysis process is compact, and what I find most interesting about Ahrefs is that it provides detailed keyword research with volume, CPC and all other details, plus it facilitates keyword or link ranking, posts, competitor articles by word count and among others the dynamism of its community and support.
What do you dislike most about this product?
This is the only tool I have used for the improvement of SEO strategies, and there is nothing that I dislike; in its measure, I want to emphasize that it has comprehensive training available, the platform is easy to use, and its support system is excellent, this tool is quite useful, and the benefits you get from it are many.
What recommendations would you give to someone considering this product?
Ahrefs is perfect for creating link profiles for websites and tracking records over time. For SEO purposes, Ahrefs is simply the best on the market. It has the best backlink data, and its data analysis is excellent. Ideal for quickly finding SEO opportunities, it also has a very active and ambitious user community that is available for any query, and its support is timely and effective.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Alish P.
- Role: Consultant
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2021
Excellent Solution For SEO & Link Building Work
Likeliness to Recommend
What differentiates Ahrefs from other similar products?
Constructing outreach and PR plans, analyzing media and blog data, being inspired by content ideas for outbound marketing, and finding anchors for outreach blog articles are just a few examples of the work you will be doing. Over the past two quarters, we've seen a nearly 300 percent boost in visitors to our website using Ahrefs. To go from point A to point B in our SEO strategy we have figured out which keywords our rivals are targeting and what helps them rank for those phrases. We also know how much work we need to put in and what actions to take next to get there. This technology allows me to do so in a more efficient manner.
What is your favorite aspect of this product?
SEO tool Ahrefs provides the most comprehensive information on the performance and statistics of your digital presence's search engine optimization. Ahrefs provides you with numerous choices for acquiring and understanding your data, as well as formulating a strategy to further your SEO efforts. I particularly like Ahrefs' backlink database, search engine performance analysis, and competition analysis. In addition, I appreciate the toolbar, which gives a wealth of useful information while conducting research on the site. Ahrefs is the only tool we've used for more than three years.
What do you dislike most about this product?
Ahrefs has a severe learning curve, which is its sole drawback. First, a few new members of my team do not accept it, due to the interface's extreme incongruity and difficulty in understanding. There is no content optimization solution available to them, despite the fact that they have everything they need to develop one.
What recommendations would you give to someone considering this product?
I am suggesting this program to everyone who is interested in keyword research and link development. It will take some time to master Ahrefs' lessons and guidelines, but it will be worth it in the end. And don't forget to check out the Ahrefs blog - these folks post some extremely interesting and well-written pieces. As a last word of warning, Ahrefs should only be used if you are confident that it will benefit your SEO efforts. Do your homework before you start using Ahrefs. If you don't, you'll be lost even with the greatest plan they have to offer and will have to pay for further training.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

David Felipe S.
- Role: Operations
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Aug 2021
"Its cost is high, but its quality is excellent".
Likeliness to Recommend
What differentiates Ahrefs from other similar products?
It is easy to use, it has powerful SEO tools and backlink analysis functions, the keyword research process as well as the rank tracker are quite effective, accurate and fast, its customer service is timely and of good quality.
What is your favorite aspect of this product?
I really like its ease of use, its interface as it is quite polished, it allows to check the backlinks (new, missing and broken) of our website, explore content and also validate the traffic of the competition, Ahrefs is powerful for keyword analysis and not least the backlink data obtained are more detailed and accurate than those of other products, also saves us a lot of work efforts to our team.
What do you dislike most about this product?
I think that the cost of this tool should be more affordable since its price is a little high, but in reality this can be compensated in the ROI and not be relevant since the benefits obtained are many.
What recommendations would you give to someone considering this product?
Ahrefs provides accurate and quality data that can be very valuable for your website and that will make a difference, for this reason it is a tool that you must have if you are serious about SEO and content marketing, I recommend it without a doubt it is great.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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