Ahrefs Logo Award Winner Product Badge
Ahrefs Logo Award Winner Product Badge
Ahrefs Pte. Ltd

Ahrefs

Composite Score
8.6 /10
CX Score
8.6 /10
Category
Ahrefs
8.6 /10

What is Ahrefs?

Ahrefs is an All-in-one SEO toolset, with free Learning materials and a passionate community & support.

Company Details


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Awards & Recognition

Ahrefs won the following awards in the Search Engine Optimization category

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Ahrefs Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Ahrefs.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

87 Plan to Renew

2
Since last award

82 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Ahrefs?

4% Negative
6% Neutral
90% Positive

Pros

  • Reliable
  • Enables Productivity
  • Fair
  • Trustworthy

Feature Ratings

Average 83

Backlink Tools

86

Competition Analysis

86

Keyword Research

85

Analytics and Reporting

84

Change Tracking

83

Rank Tracking

82

Holistic Visibility Tracking

82

On-Page Tracker/Optimization

82

Auditing

80

Alerts

80

Content Optimization

78

Vendor Capability Ratings

Average 82

Quality of Features

87

Ease of Implementation

86

Breadth of Features

85

Business Value Created

85

Usability and Intuitiveness

84

Ease of IT Administration

81

Availability and Quality of Training

81

Product Strategy and Rate of Improvement

81

Ease of Data Integration

80

Ease of Customization

79

Vendor Support

75

Ahrefs Reviews

David Felipe S.

  • Role: Operations
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

"Its cost is high, but its quality is excellent".

Likeliness to Recommend

9 /10

What differentiates Ahrefs from other similar products?

It is easy to use, it has powerful SEO tools and backlink analysis functions, the keyword research process as well as the rank tracker are quite effective, accurate and fast, its customer service is timely and of good quality.

What is your favorite aspect of this product?

I really like its ease of use, its interface as it is quite polished, it allows to check the backlinks (new, missing and broken) of our website, explore content and also validate the traffic of the competition, Ahrefs is powerful for keyword analysis and not least the backlink data obtained are more detailed and accurate than those of other products, also saves us a lot of work efforts to our team.

What do you dislike most about this product?

I think that the cost of this tool should be more affordable since its price is a little high, but in reality this can be compensated in the ROI and not be relevant since the benefits obtained are many.

What recommendations would you give to someone considering this product?

Ahrefs provides accurate and quality data that can be very valuable for your website and that will make a difference, for this reason it is a tool that you must have if you are serious about SEO and content marketing, I recommend it without a doubt it is great.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Maliha S.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2021

Not great, features are minimal

Likeliness to Recommend

9 /10

What differentiates Ahrefs from other similar products?

Its not that good, you have other options

What is your favorite aspect of this product?

Its efficiently managed keyword search

What do you dislike most about this product?

Its too expensive

What recommendations would you give to someone considering this product?

You can find some better options

Pros

  • Reliable
  • Performance Enhancing
  • Security Protects
  • Enables Productivity

Cons

  • Commodity Features

Angelo S.

  • Role: C-Level
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2021

The leader in the marketplace for a reason

Likeliness to Recommend

10 /10

What differentiates Ahrefs from other similar products?

Overall, anything that we need to do SEO-wise can be done with Ahrefs. Keyword research, rank tracking, competitor analysis, content gap analysis, on-site audits, the list goes on and on. It provides a huge wealth of data at your fingertips so that you can make smart, educated decisions when it comes to your SEO strategies. Their customer support is top-notch, and their support library/videos are fantastic.

What is your favorite aspect of this product?

As a digital marketing agency we use plenty of tools for SEO - we tried Ahrefs after leaving a competitor due to a lack of data, and we found that Ahrefs provided us not only more data for our keyword and backlink research, but more robust and insightful data. Ahrefs helped us to find some of our best back linking opportunities to beat out the competition.

What do you dislike most about this product?

It is hard to dislike anything about Ahrefs. If I had to pick one, I guess it would be the fact that there isn't a Local SEO search grid. We use a different platform for that, but if Ahrefs added that, we would buy in immediately.

What recommendations would you give to someone considering this product?

Take your time to read the documentation and watch tutorial videos. Ahrefs is no different than the other platforms in the marketplace, they are very large and overwhelming. There are a lot of choices, options, configurations. But if you take your time to learn how to do what exactly you are looking to accomplish, you will find that it is one of the easier SEO programs out there.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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