
What is Ahrefs?
hrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Ahrefs has grown into a complete SEO suite by developing tools like Keywords Explorer for keyword research, Content Explorer for analyzing content, Rank Tracker for monitoring keyword rankings, and Site Audit for auditing and optimizing websites.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
88 Plan to Renew
2
Since last award
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 88%
- Negotiation and Contract:
- 75%
- Conflict Resolution:
- 82%
- Strategy & Innovation:
- 88%
- Service Experience:
- 88%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Ahrefs?
Pros
- Enables Productivity
- Reliable
- Efficient Service
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Backlink Tools
Keyword Research
Competition Analysis
Analytics and Reporting
Change Tracking
On-Page Tracker/Optimization
Rank Tracking
Holistic Visibility Tracking
Auditing
Alerts
Local SEO
Vendor Capability Ratings
Quality of Features
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Business Value Created
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Data Integration
Availability and Quality of Training
Ease of Customization
Vendor Support
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Ahrefs Reviews

Robinson Andres T.
- Role: Information Technology
- Industry: Telecommunications
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2021
Great product, with incredible tools and features.
Likeliness to Recommend
What differentiates Ahrefs from other similar products?
Its adaptability and ease of use, supports customization, its sophisticated SEO tools, its large keyword database (Ahrefs employs unique keyword metrics), its very active user community, and its responsive and effective support.
What is your favorite aspect of this product?
I like the integrated content gap analysis process that Ahrefs uses because it is compact and efficient; I also find it fascinating that Ahrefs offers detailed keyword research with CPC volume and ranking capabilities, as well as competitive article postings by word count; and I find the dynamism of its community and support extraordinary.
What do you dislike most about this product?
Its acquisition cost is high.
What recommendations would you give to someone considering this product?
Ahrefs is an excellent tool for building link profiles for websites and following their evolution over time. It is ideal for swiftly identifying SEO chances, conducting keyword research, and performing backlink analysis; it has an extremely active and ambitious user community that is prepared to assist with any issue, and its assistance is prompt and effective.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Ashiq M.
- Role: C-Level
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2021
Music try SEO tool - Full of awesomeness
Likeliness to Recommend
What differentiates Ahrefs from other similar products?
The Ahrefs auditing is in-depth and can able to get valuable insights from that. Easy to track broken links on a blog using Ahrefs
What is your favorite aspect of this product?
Building backlinks is easier with Ahrefs. Of course we cannot use Ahrefs to build backlinks. Instead, using Ahrefs, we can find all the broken links in a blog and pitch our content to the blog owner to replace those broken links with (follow/no-follow) referral to our content.
What do you dislike most about this product?
It will be bit complex to understand the entire breadth of features within Ahrefs if you are a beginner. It would be great if Ahrefs provides a guidance/notifications within their workspace rather than youtube video tutorials.
What recommendations would you give to someone considering this product?
Great SEO platform. Must try
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.

Leandro M.
- Role: Operations
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Aug 2021
Ahrefs, excellent SEO tool, but its cost is high.
Likeliness to Recommend
What differentiates Ahrefs from other similar products?
It is intuitive and straightforward to use, the user interface is clean and uncluttered, Ahrefs is ideal for competitive research, its technical SEO tools are practical and extremely powerful, significantly improving a website's search relevance, it has a massive link database, it also provides solid backlink opportunities, and it has excellent support.
What is your favorite aspect of this product?
It allows us to monitor our search performance and also track specific keywords that are very valuable to us as a company; however, what I like the most is the backlinks feature because it allows us to check the competitor's link profile and track the backlinks that are established; also, the customer service is fast and responsive.
What do you dislike most about this product?
It is not ideal for optimizing specific pieces of content, I think this feature should be improved, and its cost reduced, as it is a bit high.
What recommendations would you give to someone considering this product?
Ahrefs is a critical tool for locating high-quality backlinks, planning and tracking your SEO performance, and keyword research; you can see which keywords you are ranking for and follow which keywords your competitors are ranking for. If your organisation has a website and relies heavily on organic traffic, Ahrefs is an excellent tool to use.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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