
What is Ahrefs?
hrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Ahrefs has grown into a complete SEO suite by developing tools like Keywords Explorer for keyword research, Content Explorer for analyzing content, Rank Tracker for monitoring keyword rankings, and Site Audit for auditing and optimizing websites.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceAhrefs Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Ahrefs.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
88 Plan to Renew
2
Since last award
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 88%
- Negotiation and Contract:
- 75%
- Conflict Resolution:
- 82%
- Strategy & Innovation:
- 88%
- Service Experience:
- 88%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Ahrefs?
Pros
- Enables Productivity
- Reliable
- Efficient Service
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Backlink Tools
Keyword Research
Competition Analysis
Analytics and Reporting
On-Page Tracker/Optimization
Change Tracking
Rank Tracking
Holistic Visibility Tracking
Auditing
Alerts
Local SEO
Vendor Capability Ratings
Quality of Features
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Business Value Created
Product Strategy and Rate of Improvement
Ease of Data Integration
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Vendor Support
Also Featured in...
Ahrefs Reviews
Shreya V.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: IT Leader or Manager
Submitted Oct 2021
Perfect tool for Research and SEO
Likeliness to Recommend
What differentiates Ahrefs from other similar products?
It's one of the most effective tools for backlink and SEO analysis. I'm blown away by how well it works. Ahrefs stands out when it comes to search traffic, backlinks, ranks, and social sharing. It consistently employs useful info. The results of organic traffic study may be obtained utilising this instrument.
What is your favorite aspect of this product?
Ahref is a useful tool for researching keywords and keeping track of your backlinks. We mostly utilised it to research my competitors' keywords and domain ratings, as well as track my backlinks. Overall, it's great if you want to track the progress of your website over time and get notifications when new keywords rank.
What do you dislike most about this product?
As a SaaS programme, it's too costly. There are rivals, as well as free versions of tools, that perform what Ahref does. Ahref simply takes everything and puts it together.
What recommendations would you give to someone considering this product?
Right now, Ahrefs is the finest competition research and SEO tool available. It features the largest backlink index of any tool on the market. You may use this tool to monitor your rivals' SEO techniques, backlinks, keywords, and other factors.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.

Ayrton C.
- Role: Finance
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Oct 2021
The most accurate backlink analysis
Likeliness to Recommend
What differentiates Ahrefs from other similar products?
Despite the enormous number of features, the tool's UI is really basic and well-organized, which is one of my favorite aspects of Ahrefs. Of course, you should familiarize yourself with the instrument as a total rookie (what professional tool doesn't?). I was new to SEO when I initially started using Ahrefs a little over two years ago. Unlike other competing solutions, though, getting started was rather simple for me. - The backlink reports are usually unbeatable. Ahrefs is my go-to tool, and I use it on a daily basis. I undertake keyword research, site audits, backlink profiles analysis, and look for new link opportunities for my projects.
What is your favorite aspect of this product?
To properly inspect and improve our clients' websites, we use a number of SEO tools. We usually use Ahrefs to look at backlinks, such as how many backlinks are present on our clients' websites, how the competition is structured, and how anchor texts are spread. We utilize keyword analysis tools as well, however we prefer SEMRush for this. Ahrefs goes into considerable information about individual domains. In this scenario, the backlink data is undeniably the source of strength. Nobody does it better than Ahrefs, which is why they are clearly in top place. It gives me all the information and knowledge I need about websites.
What do you dislike most about this product?
Unfortunately, the "keyword difficulty" is absolutely meaningless for German-speaking countries: the given value has no relevance. - In general, I believe the domain rating is reliable. However, in my opinion, the value does not always reflect the true quality of the connection profile. A high domain rating is frequently given, in my opinion, despite the fact that the domain in question has no strong links and a large number of standard links. It features a modest tough user interface for newbies who require some instruction before using the application. A number of criteria, such as referring domains, are broken.
What recommendations would you give to someone considering this product?
The program provides a complete solution for problem solving in terms of analysis and reporting. In order to compete in search engines like Google, this tool is often used to conduct keyword research on competitor websites. It gives me all the information and insights I need regarding websites, as well as domain audits to help me find areas where I can improve. In terms of analysis and reporting, the application offers a complete answer for problem solving. This tool is frequently used to do keyword research on competing websites in order to compete in search engines like Google. It provides me with all of the information.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Akash S.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted Sep 2021
As good as its data
Likeliness to Recommend
What differentiates Ahrefs from other similar products?
Ahrefs is a solid SEO tool that is seamlessly aiding us to garner qualified data for making informed business decisions. Ahrefs specializes in data compilation & analytics, be it search volume, SEO rankings, backlinks, or social shares, the data offered is massive & relevant to our purpose. Keyword Explorer & Site audit are the best tools for identifying the target keywords & assessing the site health as compared to the other existing in the market. Functional features galore at Ahrefs SEO platform. It offers the biggest backlink index for you to spy on your competitor's backlinks, keywords, SEO strategies and other aspects.
What is your favorite aspect of this product?
Ahrefs offers dozens of functional tools to manage your search engine rankings, gain more traffic and optimize leads for your business. Analysis of website and competitor research has largely simplified with this tool. The best feature is the keyword research tool that allows us to discover keyword opportunities, gain deep insights into our target keywords and manage the content gaps. Aherfs offers tons of data for us to unscramble the website audit, rank tracking, competitor performance, and link building initiatives. It is seamlessly helping us to bring organic and qualified traffic to our website.
What do you dislike most about this product?
Ahrefs is somewhat expensive for the small and mid-sized business enterprises. I believe it should work towards pruning down its pricing for the inclusion of the beginners and new subscribers. Also, Aherfs is a kind of steep learning curve for us. The new users often find it difficult to get through with the functionalities and data metrics of different tools. Limited guidance and deficient support documents on the usage and applications further magnifies the trouble. I would suggest them to incorporate a simple and user-friendly interface for the beginners to aptly analyze the data metrics & practice the tools in the right way.
What recommendations would you give to someone considering this product?
Ahrefs is anytime better than the rest others and can tremendously help you to step up your SEO game. But, there is a caveat that you have to learn and thoroughly acquaint with its functionality so as to run it in the right way and reap benefits out of it. There are multiple tutorial videos available on YouTube for you to get a knack of its features, usage and application before even starting to use it. It is highly advisable to learn the diversity of applications & data metrics beforehand else you will stand to lose even if you buy the best plan they offer.
Pros
- Continually Improving Product
- Trustworthy
- Unique Features
- Efficient Service
Please tell us why you think this review should be flagged.
Get Instant Access<br>to this Report
Get Instant Access
to this Report
Unlock your first report with just a business email. Register to access our entire library.
© 2025 SoftwareReviews.com. All rights reserved.
