Ahrefs Pte. Ltd

Ahrefs

Composite Score

8.6 /10

CX Score

8.6 /10

86 Reviews Write a Review

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What is Ahrefs?

hrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Ahrefs has grown into a complete SEO suite by developing tools like Keywords Explorer for keyword research, Content Explorer for analyzing content, Rank Tracker for monitoring keyword rankings, and Site Audit for auditing and optimizing websites.

Company Details

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Awards & Recognition

Ahrefs won the following awards in the Search Engine Optimization category

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2024 Data Quadrant Gold Medalist

Latest Award, 2024

1 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2024

2024 Emotional Footprint Champion

2024

1 Top Rated Capabilities

5 Top Rated Features

2023

3 Top Rated Capabilities

6 Top Rated Features

2022

Ahrefs Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Ahrefs.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

86 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Ahrefs?

4% Negative

5% Neutral

91% Positive

Pros

Enables Productivity
Reliable
Efficient Service
Fair

Feature Ratings

Average 83

Backlink Tools

Competition Analysis

Keyword Research

Analytics and Reporting

Change Tracking

On-Page Tracker/Optimization

Holistic Visibility Tracking

Rank Tracking

Auditing

Alerts

Content Optimization

Vendor Capability Ratings

Average 83

Quality of Features

Ease of Implementation

Breadth of Features

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of Customization

Vendor Support

Ahrefs Reviews

Gemma J.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2024

Why Ahrefs Is the King of Backlink Data

Likeliness to Recommend

8 /10

What differentiates Ahrefs from other similar products?

The depth of data in their backlink explorer is simply unmatched.

What is your favorite aspect of this product?

I’ve used it to uncover competitor keywords and backlink sources, which directly influenced some of our highest-performing campaigns

What do you dislike most about this product?

When you’re managing multiple projects, jumping between them feels clunky, especially if you’re toggling through reports. A more intuitive navigation setup would go a long way.

What recommendations would you give to someone considering this product?

Make sure to pair it with a solid content strategy—Ahrefs gives the data, but you’ll need the creativity to turn it into results.

Pros

Continually Improving Product
Reliable
Trustworthy
Inspires Innovation

Akinjola M.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2024

Fantastic product!

Likeliness to Recommend

7 /10

What differentiates Ahrefs from other similar products?

Competitors like SEMrush or Moz have backlink features, but Ahrefs’ depth and precision are often considered unmatched. Backlink Quality Assessment, Historical data, and Link Intersect Tool

What is your favorite aspect of this product?

Easy-to-Use Interface: Despite its powerful features, Ahrefs is designed with simplicity in mind, making it user-friendly for both beginners and advanced users. Its clean dashboard and intuitive tools reduce the learning curve compared to more complex platforms like SEMrush.

What do you dislike most about this product?

Limited Marketing Suite: Ahrefs focuses narrowly on SEO and backlinks, lacking features like social media management or email marketing.

What recommendations would you give to someone considering this product?

Ahrefs stands out among digital marketing tools, particularly in the SEO and backlink analysis space, due to its robust features, user-friendly design, and data accuracy.

Pros

Helps Innovate
Performance Enhancing
Unique Features
Client Friendly Policies

Cheryl D.

Role: C-Level
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2024

I really liked how easy it was to use

Likeliness to Recommend

10 /10

What differentiates Ahrefs from other similar products?

It gives you a deep dive than what you need to fix regarding your SEO and then also does a good job of explaining how to go against your competitors and improve your ranking so that you can have your website higher on the search engines

What is your favorite aspect of this product?

My favorite aspect of the product is that when certain aspects of your SEO change, they will send you an email immediately so that you can change and alter some of the keywords to make sure your site is at 100%. In this way your site is a lot stronger with all the keywords and titles

What do you dislike most about this product?

I don't think that I disliked anything about it but I would say maybe it doesn't really give that many actual word by word suggestions for some of my Meta tags and descriptions. I think it would be better if it could possibly do this especially on the free plan

What recommendations would you give to someone considering this product?

Somebody that is considering this product should at least be somewhat well-versed in search engine optimization and also have a definite need to fix their SEO rankings on the search engines. It is also quite a hefty price so they should probably be prepared for this as well

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Ahrefs

What is Ahrefs?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

Ahrefs Ratings

88 Likeliness to Recommend

86 Plan to Renew

1 Since last award

82 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+82 Net Emotional Footprint

How much do users love Ahrefs?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Backlink Tools Build a website's backlink profile, discover new opportunities for acquiring links, manage and audit your backlinks.

Competition Analysis Provides an informed view of what competitors are doing in terms of keywords, ranks and organic traffic.

Keyword Research Helps users pick the best keywords or phrases to target and bring in site traffic.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting

Change Tracking The ability to track all website changes including page/website history, search functions, robots.txt file changes & change tracking on custom elements.

On-Page Tracker/Optimization Pinpoints a website's weaknesses and suggests ideas to improve page rankings.

Holistic Visibility Tracking SEOs risk SERP cannibalization across their own content if they do not measure the search visibility of all their digital assets – not just owned domains.

Rank Tracking The ability to check keyword ranks on one or many major search engines.

Auditing Tools crawl a website, check links, loading speeds etc. and provides feedback on a website's SEO "health".

Alerts Provide alerts when your brand or website is mentioned or linked.

Content Optimization Analyzes existing or new web content and suggests ways to optimize for target keywords using artificial intelligence and SEO automation.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ahrefs Reviews

Gemma J.

Why Ahrefs Is the King of Backlink Data

Likeliness to Recommend

Pros

Akinjola M.

Fantastic product!

Likeliness to Recommend

Pros

Cheryl D.

I really liked how easy it was to use

Likeliness to Recommend

Pros

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Feature Ratings

Backlink Tools

Competition Analysis

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Analytics and Reporting

Change Tracking

On-Page Tracker/Optimization

Holistic Visibility Tracking

Rank Tracking

Auditing

Alerts

Content Optimization

Vendor Capability Ratings

Quality of Features

Ease of Implementation

Breadth of Features

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Ease of IT Administration

Product Strategy and Rate of Improvement

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Ease of Customization

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