Adobe Systems

Adobe Experience Cloud

Composite Score

8.2 /10

CX Score

8.4 /10

148 Reviews Write a Review

Claim Software

What is Adobe Experience Cloud?

Anticipate and adapt to your customers’ ever-changing expectations with Adobe Experience Cloud, our family of digital business products that delivers real-time data, scalable personalization, and every-channel delivery—all from a single platform.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Adobe Experience Cloud won the following awards in the Marketing Platforms - Enterprise category

Filter By

1 Top Rated Capabilities

1 Top Rated Features

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Adobe Experience Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Experience Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

98 Plan to Renew

82 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Experience Cloud?

2% Negative

5% Neutral

93% Positive

Pros

Respectful
Enables Productivity
Efficient Service
Continually Improving Product

Feature Ratings

Average 84

Marketing Analytics

Email Marketing Automation

Advanced Campaign Management

Social Media Marketing Management

Marketing Asset Management

Community Marketing Management

Marketing Operations Management

Marketing Workflow Management

Advanced Data Segmentation

Multi Channel Integration

Mobile Marketing Management

Vendor Capability Ratings

Average 82

Business Value Created

Product Strategy and Rate of Improvement

Quality of Features

Ease of IT Administration

Ease of Implementation

Breadth of Features

Usability and Intuitiveness

Availability and Quality of Training

Ease of Customization

Ease of Data Integration

Vendor Support

Adobe Experience Cloud Reviews

Noah Eric L.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2020

The best service available for professional.

Likeliness to Recommend

8 /10

What differentiates Adobe Experience Cloud from other similar products?

Adobe marketing Cloud is a completely unique service among the others, personally I have had the experience of working with several similar software and of all I had never known one as efficient as this one, its service I consider it very solid, although you must be aware that it is not perfect but it adapts very well to many work standards to help its users to market their service or product very effectively to people in the market.

What is your favorite aspect of this product?

Adobe marketing cloud is a service that I must confess I love because of how customization it is for the various needs we have in our organization today, offers an excellent analysis function both simple and very comprehensive analysis that allows us to have information at all times of everything that happens in our campaigns, to be honest the efficiency that this system gave us in my organization I must say that it allowed us to overpass the limits of the results that we expected, its interface once you know all the functionalities that the software offers is very easy to use and manage, really although this is not a perfect service it is ideal for us.

What do you dislike most about this product?

Its price is a little high to implement in small businesses and although it is very functional it is a great limitation to acquire for small businesses, the software when integrated with other platforms usually presents delays in its operation and although it does not doubt much time usually causes certain discomfort when working, for inexperienced people the Adobe marketing Cloud system usually seems very difficult to use, that is why I consider that it would be of great help if the developers of the software offered to the new users training courses so that people can apply a correct use to the software from the first moment they use the service.

What recommendations would you give to someone considering this product?

Adobe Marketing Cloud is a very complete service for any marketing professional to work with, since it is a completely efficient system and has all the options for people to work with great professionalism. Personally, I believe that nowadays for a business to be very prosperous in the sales area it is necessary to have an effective service that provides the convenience of advertising efficiently in the various networks the products or services offered to customers and what better alternative than Adobe Marketing Cloud.

Pros

Continually Improving Product
Enables Productivity
Trustworthy
Unique Features

David H.

Role: Sales Marketing
Industry: Finance
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2020

Muy buen producto

Likeliness to Recommend

8 /10

What differentiates Adobe Experience Cloud from other similar products?

None this product is unique and has very good functions

What is your favorite aspect of this product?

It is very fast in its appearance

What do you dislike most about this product?

It is very expensive and sometimes very slow

What recommendations would you give to someone considering this product?

Very good software and highly recommended

Pros

Continually Improving Product
Enables Productivity
Reliable
Unique Features

Adobe Experience Cloud

What is Adobe Experience Cloud?

Company Details

Need Assistance?

Awards & Recognition

Adobe Experience Cloud Ratings

86 Likeliness to Recommend

98 Plan to Renew

82 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Adobe Experience Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Community Marketing Management Branded customer communities

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Adobe Experience Cloud Reviews

Noah Eric L.

The best service available for professional.

Likeliness to Recommend

Pros

David H.

Muy buen producto

Likeliness to Recommend

Pros

Feature Ratings

Marketing Analytics

Email Marketing Automation

Advanced Campaign Management

Social Media Marketing Management

Marketing Asset Management

Community Marketing Management

Marketing Operations Management

Marketing Workflow Management

Advanced Data Segmentation

Multi Channel Integration

Mobile Marketing Management

Vendor Capability Ratings

Business Value Created

Product Strategy and Rate of Improvement

Quality of Features

Ease of IT Administration

Ease of Implementation

Breadth of Features

Usability and Intuitiveness

Availability and Quality of Training

Ease of Customization

Ease of Data Integration

Vendor Support