Adobe Marketo Engage

What differentiates Adobe Marketo Engage from other similar products?

Adobe Marketo Engage has greater capabilities to drive the growth of our advertising campaigns, increase sales and reduce unnecessary errors by doing everything automatically, it is a very necessary software if you want to achieve greater customer acquisition and sales increase.

What is your favorite aspect of this product?

I like the large number of functionalities it has to generate good advertising campaigns, monitor, report, automate customer management processes and with a great reduction in manual risks, it is an incredible software that we use to increase sales and attract the attention of the clients.

What do you dislike most about this product?

The setup process is a bit slow as it requires specific processes and experts in the area, but we did it correctly and we have asked the help desk for help and we are having a good experience.

What recommendations would you give to someone considering this product?

It is the perfect software to automate the marketing strategies that are required, increase sales in the short term and have a great deployment in all advertising campaigns, since Adobe Marketo Engage has all the functions and capabilities to obtain 100% positive results.

What differentiates Adobe Marketo Engage from other similar products?

In our digital marketing company having this platform as a support has been our promise in the necessary automation organically creating business opportunities that used to pass us by unnoticed for not having an effective service to manage them a good proposal and also sell it, it has helped us to make quick launches that have allowed us to scale as a brand thanks to the audience that has created us their AI.

What is your favorite aspect of this product?

It is an excellent support that allows you to be the driver of demand and growth of your company, providing you with complete tools that help you provide an exceptional experience and thus achieve that each stage of the sale goes hand in hand with the customer journey generating confidence, helping you in the marketing competition with increasing strength from the closeness and visualization of customers and their needs, the ease with which you can track is dreamy making the process more optimal and didactic.

What do you dislike most about this product?

They could be more extensive with their payment systems, today having that limitation delays a lot and as a company I feel that generate unnecessary losses, lack of adoption in media such as AMP script, the reports could be faster when loading and not take as much time as it does is quite tedious sometimes and more in companies where the demand is quite high, due to the interface that can sometimes be facade the service can generate slowness.

What recommendations would you give to someone considering this product?

An excellent tool to implement automated marketing in your company in a very effective and consolidated way, it will help you and generate very good results and provide you with optimal learning mana with growth, always with a first class organization that helps you segment your contacts and easily create marketing campaigns with an ease than ever before, helping to refer you to more specific people that will give you more concise closures.

What differentiates Adobe Marketo Engage from other similar products?

Adobe Marketo Engage is a powerful email marketing software that helps businesses reach more customers and drive more leads. It allows marketers to create high-performing campaigns, track results in real time, and customize the customer experience with personalization tools. The platform offers a wide range of features including automation workflows, advanced analytics, and dynamic content to help you get the most out of your email campaigns.

What is your favorite aspect of this product?

My favourite aspect of Adobe Marketo Engage is its intuitive interface, which makes creating and managing email campaigns a breeze. The platform's drag-and-drop editor makes it extremely easy to customize emails with images, videos, and other multimedia elements. Additionally, the built-in automation functions allow me to quickly schedule automated emails for maximum engagement. I also appreciate that I can track the performance of my campaigns in real time, providing me with valuable insights about customer engagement.

What do you dislike most about this product?

Overall, it gives our marketing team choices for routing leads through the enrollment funnel, but I wouldn't suggest it to a team without much technical expertise. Working directly with your CSM when a case is presented allows for a speedier resolution.

What recommendations would you give to someone considering this product?

If you are considering Adobe Marketo Engage, I would recommend that you take advantage of the free trial to get a better understanding of how it works. It's important to learn about the platform and its features before making any commitment. Additionally, you should talk with your Customer Success Manager (CSM) if you need help with a specific issue. They are knowledgeable and can provide personalized assistance that other support channels cannot.