Adobe Marketo Engage

What differentiates Adobe Marketo Engage from other similar products?

It creates personalized experiences that facilitate greater customer acquisition and analyzes the different contact experiences on your website, its different options for automating campaigns, allows the management of different types of content, integrates social networks to capture leads through forms, its complete solution for testing email marketing campaigns, is easy to use, actually consists of functions and features quite robust for marketing and sales automation.

What is your favorite aspect of this product?

Its high performance for marketing automation, compatibility with many CRM tools, detailed tracking of customer processes, easy campaign and workflow management, excellent web analytics reports and dynamic content.

What do you dislike most about this product?

The cost of the modules is a bit high and it does not have its own CRM.

What recommendations would you give to someone considering this product?

If you are looking to mature your marketing and sales operations Adobe Marketo engage is an excellent choice, it is ideal for lead management as it has the best version of campaigns and features that facilitate the development of digital marketing, it is highly customizable and flexible, plus easy to use, definitely one of the most robust enterprise marketing platforms on the market that will benefit all the productivity and revenue of your company.

What differentiates Adobe Marketo Engage from other similar products?

Adobe Marketo Engage is different from other products because of its innovation and its excellent platform for integrated marketing automation, its powerful features for lead management, inbound and multichannel marketing, its high execution capacity, its robust technology for customer relationship management, as it offers customizable experiences that allow greater customer acquisition, its adaptation and integration with different CRMs, besides being ideal for any type of company regardless of its size, activity or the work they do, promoting productivity and growth.

What is your favorite aspect of this product?

It makes it easy to find, capture, generate and manage leads and allows detailed tracking of your process from start to finish, creates unique experiences for customer satisfaction regardless of their tastes, is easy to use, and its dashboards and reporting features are outstanding.

What do you dislike most about this product?

Its cost is a bit high compared to other products and each new feature that is included as an add-on has an additional cost.

What recommendations would you give to someone considering this product?

Adobe Marketo Engage is perfect for lead management and account-based marketing automation, allowing the unification of work teams, quite intuitive designed to facilitate the growth of organizations and achieve business success in the short term.

What differentiates Adobe Marketo Engage from other similar products?

The active community users of Marketo Engage is a great benefit of the platform. These flows help you make the most of your claim. Resources like MUGs and Incidents to help you get answers to your questions. This product has a lot of nice features, its engaging user interface is the best part of it.

What is your favorite aspect of this product?

It is amazing how much flexibility it offers to all divisions that is critical to business worlds. It is easy enough for learners and can handle highly complicated marketing programs for our larger and increasingly enabled modules. It provides the creation of effective editions on the platform to people who are not exactly technical specialists.

What do you dislike most about this product?

I am fascinated by how Marketo Engage has inspired us to grow and flourish as a marketing organization. The depth of the platform is what conquered us and has preserved us using this very pleasant product. I have no complaints about this tool, it is the best creating flows to preserve data, scoping changes in each field and task.

What recommendations would you give to someone considering this product?

Marketo Engage is the best platform, not only in the privileged procedure in your space, but also in the commerce, support and customer success teams. It's a huge support regimen that allows me to consistently perceive the flow of labor. This tool has helped us by doing excellent work with the community and online preparation.