Adobe Marketo Engage

What differentiates Adobe Marketo Engage from other similar products?

It uses AI to personalize content according to: the tastes, needs and behavior of users, its excellent marketing automation technique that allows greater acquisition of business opportunities, its powerful segmentation system, improves coordination between marketing and sales thanks to its loyalty and closing functionalities, its support provides timely and quality support.

What is your favorite aspect of this product?

It allows the connection with mobile applications, the creation of personalized experiences for users in their purchase process, the efficiency to create personalized ABM messages and emails, its great power for marketing automation, as well as the quality of its support service.

What do you dislike most about this product?

It is not very scalable and requires the support of IT staff to take full advantage of all its functions and thus have greater efficiency in its use, and it does not have its own CRM.

What recommendations would you give to someone considering this product?

The choice of marketing automation software is a very important strategic decision for any organization, as it must be tailored to the internal needs of your organization and your customers, so it must be very well analyzed and planned, there is a wide market to choose from but none as efficient and with unique capabilities and features as Adobe Marketo Engage, the use of this platform is key to the development of strategies and business models that will undoubtedly generate an exponential increase in productivity and revenue of your organization, for this reason I recommend it.

What differentiates Adobe Marketo Engage from other similar products?

It creates personalized experiences that facilitate greater customer acquisition and analyzes the different contact experiences on your website, its different options for automating campaigns, allows the management of different types of content, integrates social networks to capture leads through forms, its complete solution for testing email marketing campaigns, is easy to use, actually consists of functions and features quite robust for marketing and sales automation.

What is your favorite aspect of this product?

Its high performance for marketing automation, compatibility with many CRM tools, detailed tracking of customer processes, easy campaign and workflow management, excellent web analytics reports and dynamic content.

What do you dislike most about this product?

The cost of the modules is a bit high and it does not have its own CRM.

What recommendations would you give to someone considering this product?

If you are looking to mature your marketing and sales operations Adobe Marketo engage is an excellent choice, it is ideal for lead management as it has the best version of campaigns and features that facilitate the development of digital marketing, it is highly customizable and flexible, plus easy to use, definitely one of the most robust enterprise marketing platforms on the market that will benefit all the productivity and revenue of your company.

What differentiates Adobe Marketo Engage from other similar products?

Adobe Marketo Engage is different from other products because of its innovation and its excellent platform for integrated marketing automation, its powerful features for lead management, inbound and multichannel marketing, its high execution capacity, its robust technology for customer relationship management, as it offers customizable experiences that allow greater customer acquisition, its adaptation and integration with different CRMs, besides being ideal for any type of company regardless of its size, activity or the work they do, promoting productivity and growth.

What is your favorite aspect of this product?

It makes it easy to find, capture, generate and manage leads and allows detailed tracking of your process from start to finish, creates unique experiences for customer satisfaction regardless of their tastes, is easy to use, and its dashboards and reporting features are outstanding.

What do you dislike most about this product?

Its cost is a bit high compared to other products and each new feature that is included as an add-on has an additional cost.

What recommendations would you give to someone considering this product?

Adobe Marketo Engage is perfect for lead management and account-based marketing automation, allowing the unification of work teams, quite intuitive designed to facilitate the growth of organizations and achieve business success in the short term.