Adobe Systems

Adobe Marketo Engage

Composite Score

8.4 /10

CX Score

8.7 /10

72 Reviews Write a Review

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What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details

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Awards & Recognition

Adobe Marketo Engage won the following awards in the Email Marketing category

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2 Top Rated Capabilities

7 Top Rated Features

Latest Award, 2024

2 Top Rated Capabilities

7 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Product Impact
Conflict Resolution

2022

1 Top Rated Capabilities

2 Top Rated Features

2022

2021 Emotional Footprint Champion

2021

Strategy and Innovation
Product Impact
Contract Negotiation
Conflict Resolution

2021

Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

99 Plan to Renew

88 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative

5% Neutral

95% Positive

Pros

Security Protects
Reliable
Respectful
Performance Enhancing

Feature Ratings

Average 86

Sales Intelligence & Conversion Rates

Email Delivery

Segmentation

SPAM Compliance

Dynamic Content

Campaign Management

Auto-Responders

Text Messaging

Mobile Optimized

A/B Testing

Content Authoring

Vendor Capability Ratings

Average 83

Business Value Created

Breadth of Features

Product Strategy and Rate of Improvement

Quality of Features

Ease of Implementation

Ease of Customization

Ease of IT Administration

Ease of Data Integration

Vendor Support

Availability and Quality of Training

Usability and Intuitiveness

Also Featured in...

Marketing Automation - B2B

Score 8.7

View Adobe Marketo Engage in this category (opens in a new tab)

Lead Management

Score 8.2

View Adobe Marketo Engage in this category (opens in a new tab)

Account-Based Marketing

Score 7.8

View Adobe Marketo Engage in this category (opens in a new tab)

Adobe Marketo Engage Reviews

Angelina T.

Role: Industry Specific Role
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2021

Excellent marketing platform

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

My experience with this platform has been great since it is very powerful in email marketing.

What is your favorite aspect of this product?

It keeps customers contacts in secure and safe cloud for use during email campaigns. It captures customers attention and links them always by sending emails with advert information.

What do you dislike most about this product?

I have no dislike for this great platform.

What recommendations would you give to someone considering this product?

Adobe Marketo Engage is the best email marketing platform and I highly recommend to any company.

Pros

Performance Enhancing
Efficient Service
Inspires Innovation
Saves Time

Willian M.

Role: Information Technology
Industry: Telecommunications
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Aug 2021

A fantastic tool for managing electronic marketing

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

Its strength, performance, and efficiency in e-marketing and sales campaign automation, compatibility and ease of integration with various CRM tools, dashboards and reporting features are exceptional, and it offers a wide variety of templates to create an attractive landing page.

What is your favorite aspect of this product?

The marketing platform is fantastic; it is effective for creating e-marketing campaigns; it allows our sales staff to strengthen customer relationships and generate interactive content that can target any audience and help acquire additional sales. It integrates very well with Microsoft Dynamics CRM, one of the tools of daily use of the sales department, and also includes other equally excellent functions for establishing sales strategies, managing budgets and marketing on social networks. Marketo fosters innovation and helps our company create internal and operational efficiencies, and provides quality technical support.

What do you dislike most about this product?

The system must be configured through an API connection, which adds a degree of complexity to the process and can be exhausting and painful. Its interface is highly customizable, but can be confusing to use at first due to its approach, but once understood, it is a sure path to success.

What recommendations would you give to someone considering this product?

Marketo is a wholly functional and practical platform that includes numerous tools that enable sales representatives and marketing specialists to increase their expertise and productivity. It integrates with a variety of systems and provides a variety of training alternatives to aid in learning. It also enables you to manage your growth and get the most out of its utilisation while also guiding your operations to the next level.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Matthew Jim T.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2021

Marketo Review: User-Friendly and Dynamic

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

I've been working as Campaigns Associate for more that 3 years now, and this is the only platform I've used so far.

What is your favorite aspect of this product?

All in one platform. From Email Marketing to Lead Generation. It has the ability to create reports for all your activities within the platform.

What do you dislike most about this product?

The slight lag when creating emails. You need to refresh several times but doesn't affect our productivity at all.

What recommendations would you give to someone considering this product?

I genuinely recommend Marketo. It is very easy to understand and use. Basically, everything you need in doing Marketing Automation and email marketing is here in Marketo.

Pros

Reliable
Enables Productivity
Trustworthy
Saves Time

Adobe Marketo Engage

What is Adobe Marketo Engage?

Company Details

Book a Free Demo Today!

Awards & Recognition

2022 Emotional Footprint Champion

2021 Emotional Footprint Champion

Adobe Marketo Engage Ratings

89 Likeliness to Recommend

99 Plan to Renew

88 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Adobe Marketo Engage?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Email Delivery The ability to send email to large number of recipients at-scale.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Text Messaging The capability to send messages by SMS in addition to email.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Also Featured in...

Marketing Automation - B2B

Lead Management

Account-Based Marketing

Adobe Marketo Engage Reviews

Angelina T.

Excellent marketing platform

Likeliness to Recommend

Pros

Willian M.

A fantastic tool for managing electronic marketing

Likeliness to Recommend

Pros

Matthew Jim T.

Marketo Review: User-Friendly and Dynamic

Likeliness to Recommend

Pros

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1
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Feature Ratings

Sales Intelligence & Conversion Rates

Email Delivery

Segmentation

SPAM Compliance

Dynamic Content

Campaign Management

Auto-Responders

Text Messaging

Mobile Optimized

A/B Testing

Content Authoring

Vendor Capability Ratings

Business Value Created

Breadth of Features

Product Strategy and Rate of Improvement

Quality of Features

Ease of Implementation

Ease of Customization

Ease of IT Administration

Ease of Data Integration

Vendor Support

Availability and Quality of Training

Usability and Intuitiveness