Adobe Marketo Engage Logo Award Winner Product Badge
Adobe Marketo Engage Logo Award Winner Product Badge
Adobe Systems

Adobe Marketo Engage

Composite Score
8.7 /10
CX Score
8.9 /10
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Adobe Marketo Engage
8.7 /10

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details

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Awards & Recognition

Adobe Marketo Engage won the following awards in the Marketing Automation - B2B category

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Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

100 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative
2% Neutral
98% Positive

Pros

  • Enables Productivity
  • Security Protects
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 88

Customer Journey Modelling

93

Recommended Best Action

91

Email Marketing Automation

91

Mobile Marketing Management

90

Marketing Project Management

88

Opportunity Pipeline Tracking

86

Social Media Marketing Management

85

Marketing Analytics

85

Marketing Asset Management

83

Vendor Capability Ratings

Average 85

Business Value Created

88

Product Strategy and Rate of Improvement

87

Breadth of Features

87

Ease of Data Integration

87

Ease of IT Administration

87

Quality of Features

85

Ease of Customization

85

Ease of Implementation

84

Availability and Quality of Training

82

Usability and Intuitiveness

81

Vendor Support

81

Adobe Marketo Engage Reviews

Jesse M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2023

Marketo is best in class for a reason!

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

They have the history in the space and the time to innovate over the years. they are a full fledged solution.

What is your favorite aspect of this product?

Ability to achieve so many different outcomes for a business. lead segmentation, email marketing, reporting, etc

What do you dislike most about this product?

The UI is very old and clunky. its 2023 guys cmon

What recommendations would you give to someone considering this product?

be sure to know what you need, and if you need the full power of Marketo. its a powerful and deep tool, so if you need something simple and cheaper look elsewhere.

Pros

  • Respectful
  • Helps Innovate
  • Continually Improving Product
  • Inspires Innovation

Cons

  • Leverages Incumbent Status

Raul E.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Adobe Marketo Engage is the best program

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

The skills I have with this program to find and analyze all my clients from start to finish are incredible. Marketo Engage is the best program I have in my hands to study and execute professional-level digital marketing for my company. This program is one of the best solutions to implement an advertising campaign with sufficient skill and capacity to address our most potential customers in the market and frame the good and fundamental benefits that trust and relate to our company bring, all the parameters of these advertisements are welcome to comply thanks to the good functionality that this incredible program offers us.

What is your favorite aspect of this product?

This program is one of the most used in my job and obviously one of the favorites to develop all the phases of a good service for all my clients, thanks to the help of Marketo Engage we have been more recognized on the web and in each one of the main cloud platforms where our client market travels, this work area has improved a lot thanks to the quality and guidance that this program has given us once it is installed, we have been more forewarned and we have had the opportunity to visualize in detail each of the trends that arise in our market, to tell the truth Marketo Engage is the best program we have to provide a digital marketing campaig

What do you dislike most about this product?

We have had certain complications on the first few occasions that we use this program, this is due to the complexity of the program, the number of options that the interface shows us and how the sample also seems somewhat overwhelming to us, since we do not find a certain order when time to pigeonhole each of the functions on the screen, this can spoil my development with the program and that of my co-workers a bit.

What recommendations would you give to someone considering this product?

Marketo Engage is an excellent option to carry out all your company's advertising activities in the cloud. This program works 100% of the company to provide the benefits of studying your market and the movement of each of your clients to meet With the aim of attracting them to the company, I like to recommend this program because it fully fulfills its mission and to increase the entry of clients, I believe that since it helps us, it can help others.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cristobal T.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

I implemented this program in my work area.

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

Marketo Engage is one of the best programs that we have in my system to find and analyze the area of my clients, as well as give them an optimal experience before achieving any type of negotiation within the web, this program boosts my email to give it a better development to each and every one of my advertising campaigns, the potential that this program has to understand the movements of my clients is incredible, I am amazed with the effective functions of this program and how it has increased the distribution of greengrocers clients in my work, since I implemented this program in my work area.

What is your favorite aspect of this product?

The objective of this program fascinates me, since our way of executing our marketing has been the best solution, that is to say that from the beginning that my advertising department installed this fantastic educated program, the interaction that we build with each of our clients and has been Given the good automatic response from our client, Marketo Engage has been the best channel that has boosted the flow of clients and the commercial relations of my job. This program has the latest intuitive and technological aspects that exist in the market and adapts very well to the development and work of each of my colleagues.

What do you dislike most about this product?

This program is really complete and works in different areas, but I have to say that it becomes somewhat complicated to fulfill each of these specific functions, unfortunately it is not very easy to use for new users with little knowledge about this type of program. on the other hand, we are very happy to have this program and we do not find another aspect that bothers us.

What recommendations would you give to someone considering this product?

I'm always happy to recommend Marketo Engage as I think it's one of the best web ad automation software I've implemented in my workplace, it's really good and we can see the results in a very short time, it's worth it have this program as the first solution to give optimal care to all your clients.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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