Adobe Marketo Engage

What differentiates Adobe Marketo Engage from other similar products?

It is a state of the art automated marketing system that helps you get more consumers and increase sales. It enables organizations to attract, involve and transform potential consumers into loyal consumers differentiating themselves from others. This instrument combines IA (artificial intelligence), advanced study and automation to contribute to organizations to generate incredible and personalized consumers experiences on scale.

What is your favorite aspect of this product?

I love since the tool collects and examines data from different sources to provide information to organizations that allow them to understand the behavior of their consumers and take the primary elections based on this information, gives a complete group of marketing properties that make up the construction of consumer profiles, campaign administration, electronic correspondence automation, real -time study and much more.

What do you dislike most about this product?

You need time and resources for use.

What recommendations would you give to someone considering this product?

Adobe Marketo Engage is a fairly powerful instrument that can contribute to almost any type of trade to improve its marketing and increase sales.

What differentiates Adobe Marketo Engage from other similar products?

Cross channel engagement is an area where Adobe engage excels the most for me. Adobe engage makes it possible to organize marketing campaigns from a centralized hub. This enable us to conveniently customize and automate triggers , based on a customers previous, current or predicted future activity/action. Adobe's ability to activate these triggers through email marketing, in-app push notifications, sms messaging or even through specified social media messenger platforms is what differentiates it from similar products.

What is your favorite aspect of this product?

Adobe has a dynamic personalized journey feature, that I have got a close connection to as a user. This tool identifies and prioritizes leads, providing more insight into our sales pipeline, thereby automatically nurturing leads .We have made this process better by synchronizing Marketo ( Adobe Engage ) with our in-house Customer relationship management (CRM) system to create an automated workflow that tracks customer interaction on both integrated software and notifying our sales team when a sales prospect is ready to be engaged on either end.

What do you dislike most about this product?

The email marketing part of Adobe engage is not intuitive and this translates to a steep learning curve for new users. Asides this, we have sometimes run into trouble with its integration with Salesforce and the inability of its auto-identification system to properly identify duplicated email data.

What recommendations would you give to someone considering this product?

The need to make adequate use of large scale data generated from day to day operational interaction with our customers and create unique customer experiences at scale via channels like email marketing and sms marketing is why we adopted Adobe engage. Adobe's Artificial intelligence (AI) technology leverages our customer data to automate complex marketing tasks and workflows, to help find and segment new sales prospects and target audiences across a variety of marketing channels.

What differentiates Adobe Marketo Engage from other similar products?

Adobe Marketo Engage is one of the favorite programs of my company and my sales and advertising marketing department, since this program is the most versatile we know for the creation and management of the multiple marketing campaigns that we present in different digital media, This program offers us the option of customizing each of our projects according to our work specifications and that our clientele is looking for. This program is one of the reasons why customer traffic within our company has increased, with the help of this program I have the ability to interact much better on the web.

What is your favorite aspect of this product?

This program has been one of the ones that has been with us since the beginning of our company and thanks to it we have been able to apply the best and most effective marketing strategies that manage to attract many more clients to our profiles, with the growth of my company Adobe Marketo Engage has adapted very well to the new and more demanding demands and so far the program has successfully fulfilled its objective.

What do you dislike most about this product?

In the time that I have been developing the program there are two disadvantages that we have experienced, the first has to do a lot with the complexity of the program and its lack of autonomous tools that help the user's performance and the second has to do with the high cost of the program.

What recommendations would you give to someone considering this product?

One of the best solutions for the creation and management of advertising campaigns that a business could have, as well as providing knowledge to apply new and effective marketing strategies for the impact of your company, without a doubt the best recommendation in this area always it will be Adobe Marketo Engage.