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What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
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Adobe Marketo Engage Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Adobe Marketo Engage.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
100 Plan to Renew
88 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Enables Productivity
- Security Protects
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Customer Journey Modelling
Email Marketing Automation
Mobile Marketing Management
Marketing Project Management
Recommended Best Action
Marketing Analytics
Opportunity Pipeline Tracking
Social Media Marketing Management
Conversion Propensity Modeling
Marketing Asset Management
Vendor Capability Ratings
Business Value Created
Product Strategy and Rate of Improvement
Ease of Data Integration
Ease of IT Administration
Breadth of Features
Ease of Customization
Quality of Features
Ease of Implementation
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Adobe Marketo Engage Reviews
Nataliea L.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Jul 2022
Adobe Marketo Engage is a King in marketing.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
As a Digital Marketer, Adobe expertise Cloud offers you the best all-in-one marketing management tool kit. With the assistance of this my analytics, data mining, and structuring of everything became quite simple. Easy and best-in-class UI. From my working experience, it’s one of the most effective in the trade to require your marketing insights and analytics to the next level. It’s easy to manage multiple regions at intervals of one instance, compared to Pardot wherever you had to own an inspiration that supported multiple business units that essentially operated as independent instances.
What is your favorite aspect of this product?
Adobe Marketo engage is a sturdy product, that permits you to make a correct marketing sales funnel, manage marketing campaigns, track your campaign success and build the proper flows to modify just about any functionality. With its’ LaunchPoint functionality, you’ll integrate Marketo with multiple platforms, similar to 6Sense, LinkedIn LeadGen, Facebook Ads, etc, and acquire your lead information populated directly into the system. Marketo additionally offers webhook functionality, therefore, having the required knowledge of the matter, you can create webhooks to send lead data to different channels your team uses for communication.
What do you dislike most about this product?
Adobe can be a lot updated on individualized customization of reports. A lot of options will be another to interpret the information in various forms. Also, request time can be reduced.
What recommendations would you give to someone considering this product?
If you’re searching for a 1 stop shop for your marketing automation needs, Marketo is perhaps the most effective choice. However, you’ll hire a Marketo skilled to use this tool properly.
Pros
- Reliable
- Unique Features
- Effective Service
- Saves Time
Please tell us why you think this review should be flagged.
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Maria P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Adobe Marketo Engage - A Famous Marketing Tool
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
It is flexible and simple platform. The user interface is quite clean and easy. It allows different teams and users’ to collaborate and communicate within a single application. It allows users’ to organize e-mails as well.
What is your favorite aspect of this product?
It is extensible platform and it integrates very well with other applications. Users’ can get different free features from this. It gives users’ the opportunity to automate. User can keep all their subscribers or customers at one place.
What do you dislike most about this product?
It has slow processing speed which agitates the user. Some functionalities can be difficult to perform. Reporting and creating analytics feature can be a bit time-consuming and difficult for the users’.
What recommendations would you give to someone considering this product?
The speed of this platform should be made fast for better user experience. made easy so that user would not have to learn it. Reporting and analytics feature should be made better.
Pros
- Performance Enhancing
- Unique Features
- Effective Service
- Caring
Please tell us why you think this review should be flagged.
Jessica L.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted May 2022
Marketo engage is excellent in market automation.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Marketo Engage’s best feature is that it tracks client preferences and shows the proper content based on those preferences. It tries to pull customers back to our website with customized ads if they leave. We reach large people with great content by using this software. The interface is easy. Our service is best than any other because of effective campaigns and information analysis.
What is your favorite aspect of this product?
Marketo’s service is extraordinarily effective and features a complete framework to boost company promotion; it’s outstanding to deal with sales defects, modify selling procedures, and modify fast marketing such that customers will produce the best outcomes. Marketo was purchased by our company and I would admit that the enhancements we’ve got achieved are satisfying for all, thus we’ll currently operate in a very creative manner in all of our initiatives.
What do you dislike most about this product?
It can be tough to edit pre-built templates to urge things just right in emails. Generally, information segmentation can get a small amount confusing once adding multiple filters.
What recommendations would you give to someone considering this product?
Marketo is a leader in promoting Automation and will be considered alongside a number of the business leaders like Hubspot, Oracle promoting Cloud (Eloqua), and Salesforce exact Target to examine if it’s a good tool for your organization’s needs.
Pros
- Unique Features
- Caring
- Saves Time
- Client Friendly Policies
Please tell us why you think this review should be flagged.
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