Adobe Marketo Engage Logo Award Winner Product Badge
Adobe Marketo Engage Logo Award Winner Product Badge
Adobe Systems

Adobe Marketo Engage

Composite Score
8.9 /10
CX Score
9.1 /10
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Adobe Marketo Engage
8.9 /10

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details

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Awards & Recognition

Adobe Marketo Engage won the following awards in the Marketing Automation - B2B category

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Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

100 Plan to Renew

88 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative
2% Neutral
98% Positive

Pros

  • Enables Productivity
  • Security Protects
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 87

Customer Journey Modelling

93

Email Marketing Automation

91

Mobile Marketing Management

88

Marketing Project Management

88

Recommended Best Action

87

Marketing Analytics

85

Opportunity Pipeline Tracking

85

Social Media Marketing Management

85

Conversion Propensity Modeling

84

Marketing Asset Management

84

Vendor Capability Ratings

Average 85

Business Value Created

89

Product Strategy and Rate of Improvement

87

Ease of Data Integration

87

Ease of IT Administration

87

Breadth of Features

87

Ease of Customization

86

Quality of Features

85

Ease of Implementation

85

Availability and Quality of Training

83

Usability and Intuitiveness

81

Vendor Support

81

Adobe Marketo Engage Reviews

Nataliea L.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

Adobe Marketo Engage is a King in marketing.

Likeliness to Recommend

8 /10

What differentiates Adobe Marketo Engage from other similar products?

As a Digital Marketer, Adobe expertise Cloud offers you the best all-in-one marketing management tool kit. With the assistance of this my analytics, data mining, and structuring of everything became quite simple. Easy and best-in-class UI. From my working experience, it’s one of the most effective in the trade to require your marketing insights and analytics to the next level. It’s easy to manage multiple regions at intervals of one instance, compared to Pardot wherever you had to own an inspiration that supported multiple business units that essentially operated as independent instances.

What is your favorite aspect of this product?

Adobe Marketo engage is a sturdy product, that permits you to make a correct marketing sales funnel, manage marketing campaigns, track your campaign success and build the proper flows to modify just about any functionality. With its’ LaunchPoint functionality, you’ll integrate Marketo with multiple platforms, similar to 6Sense, LinkedIn LeadGen, Facebook Ads, etc, and acquire your lead information populated directly into the system. Marketo additionally offers webhook functionality, therefore, having the required knowledge of the matter, you can create webhooks to send lead data to different channels your team uses for communication.

What do you dislike most about this product?

Adobe can be a lot updated on individualized customization of reports. A lot of options will be another to interpret the information in various forms. Also, request time can be reduced.

What recommendations would you give to someone considering this product?

If you’re searching for a 1 stop shop for your marketing automation needs, Marketo is perhaps the most effective choice. However, you’ll hire a Marketo skilled to use this tool properly.

Pros

  • Reliable
  • Unique Features
  • Effective Service
  • Saves Time

Maria P.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Adobe Marketo Engage - A Famous Marketing Tool

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

It is flexible and simple platform. The user interface is quite clean and easy. It allows different teams and users’ to collaborate and communicate within a single application. It allows users’ to organize e-mails as well.

What is your favorite aspect of this product?

It is extensible platform and it integrates very well with other applications. Users’ can get different free features from this. It gives users’ the opportunity to automate. User can keep all their subscribers or customers at one place.

What do you dislike most about this product?

It has slow processing speed which agitates the user. Some functionalities can be difficult to perform. Reporting and creating analytics feature can be a bit time-consuming and difficult for the users’.

What recommendations would you give to someone considering this product?

The speed of this platform should be made fast for better user experience. made easy so that user would not have to learn it. Reporting and analytics feature should be made better.

Pros

  • Performance Enhancing
  • Unique Features
  • Effective Service
  • Caring

Jessica L.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Marketo engage is excellent in market automation.

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

Marketo Engage’s best feature is that it tracks client preferences and shows the proper content based on those preferences. It tries to pull customers back to our website with customized ads if they leave. We reach large people with great content by using this software. The interface is easy. Our service is best than any other because of effective campaigns and information analysis.

What is your favorite aspect of this product?

Marketo’s service is extraordinarily effective and features a complete framework to boost company promotion; it’s outstanding to deal with sales defects, modify selling procedures, and modify fast marketing such that customers will produce the best outcomes. Marketo was purchased by our company and I would admit that the enhancements we’ve got achieved are satisfying for all, thus we’ll currently operate in a very creative manner in all of our initiatives.

What do you dislike most about this product?

It can be tough to edit pre-built templates to urge things just right in emails. Generally, information segmentation can get a small amount confusing once adding multiple filters.

What recommendations would you give to someone considering this product?

Marketo is a leader in promoting Automation and will be considered alongside a number of the business leaders like Hubspot, Oracle promoting Cloud (Eloqua), and Salesforce exact Target to examine if it’s a good tool for your organization’s needs.

Pros

  • Unique Features
  • Caring
  • Saves Time
  • Client Friendly Policies

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