Adobe Marketo Engage

What differentiates Adobe Marketo Engage from other similar products?

Adobe Marketo Engage has multi language emails and forms that help every user to understand its features in their own native language. Their database management is also very simple and user friendly. They help us to generate excellent reports on everything we need and demanded by customers.

What is your favorite aspect of this product?

They have simple CRM integrations which help us to promote our business and stand out our products. It is world’s largest marketing automation platform that help our organization to get measurable results and also help us to keep our customers engaged and pleasured with our business and products. They assist us in finding the right and engaging the right customers and enable us to help them to learn what they want to learn about our products.

What do you dislike most about this product?

Adobe Marketo Engage is bit difficult to manage and use and can be more user friendly by making their features easy and simplified. Their entry threshold is very high and we have to spend lot of time in studying the materials. Also, they do not have free trials for their users to check its functionalities.

What recommendations would you give to someone considering this product?

Adobe Marketo Engage has streamlined and straightforward marketing automation solution that meet our major needs and we can also track and record customers’ needs and preferences which make it highly recommended.

What differentiates Adobe Marketo Engage from other similar products?

There is no doubt that there is a certain way of reporting on the performance of each campaign, which is crucial in today’s data-driven world. This is an excellent lead management tool with many features that allow me to target the correct leads for our campaigns by segmentation and very suitable for automatic training. Its maintenance cost is very low, allow focus on creating new content to add to the training track.

What is your favorite aspect of this product?

This software has powerful logical functions, and we can almost design our training and leadership management framework to make it function in any way we need. Therefore, this is a very scalable platform. Its integration with SFDC is very seamless. This software also provides us with great visibility, its automation is top-notch and has excellent campaign execution capabilities, and the data connectivity in CRM is also top-notch. This program also allows to play with Marketo and generate good ROI through marketing strategies.

What do you dislike most about this product?

This software needs to improve its capability to join with Tableau. The modern connector is set, we cannot change the entries it draws out, only the rate limit it works. Since the result, only enables me to obtain data for one week, which is far from enough. This software also needs to improve more helpful data control choices. Its email editor is not so simple to work moreover sometimes does not work well in some browsers (e.g. Chrome)

What recommendations would you give to someone considering this product?

This software also provides us with great visibility, its automation is top-notch and has excellent campaign execution capabilities, and the data connectivity in CRM is also top-notch.

What differentiates Adobe Marketo Engage from other similar products?

Marketo is, in general, extremely simple to use, although you must become acquainted with it (as with any feature-rich system). Before you can use all of the features, you must first learn a few skills, which vary from sending an email to creating thorough reports. My favorite feature is the integration with Salesforce. This gives you various options for detailed reporting and is very helpful in closing the gap between marketing and sales. In addition, the connectivity with Salesforce campaigns is amazing. Marketo's solution is, in my opinion, the best of all marketing automation tools I've investigated.

What is your favorite aspect of this product?

Marketo persuades with an easy operation that speaks for itself. All of the necessary functions are represented, and the system may be combined with other systems. Because email marketing is a strength, many activities can be swiftly and readily automated. It's also fun to be part of a vast community that offers plenty of options for connection and assistance. I've worked extensively with Marketo and have used it to handle issues for customers. Above all, I was successful in bridging the marketing-sales barrier by reducing the sales cycle, considerably enhancing team productivity, and optimizing all marketing efforts.

What do you dislike most about this product?

The out-of-date user interface appeared awkward, with basically no options for data analysis, and the landing page and email editor were completely out-of-date. Overall, you must take into account the fact that one person is completely focused on marketing while also requiring site development and IT resources.

What recommendations would you give to someone considering this product?

Lead generation encompasses the following processes: lead generation, progressive profiling, lead management, lead development, lead nurturing, email marketing, and lead scoring. Marketo illustrates the whole life cycle of a consumer. Other marketing strategies (such as print, roadshows, and retail) are being evaluated or simply blended. This also establishes and secures all GDPR framework criteria. On the other side, the ability to automate lead qualification is critical.