Adobe Systems

Adobe Marketo Engage

Composite Score

8.4 /10

CX Score

8.7 /10

72 Reviews Write a Review

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What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

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Awards & Recognition

Adobe Marketo Engage won the following awards in the Email Marketing category

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2 Top Rated Capabilities

7 Top Rated Features

Latest Award, 2024

2 Top Rated Capabilities

7 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Product Impact
Conflict Resolution

2022

1 Top Rated Capabilities

2 Top Rated Features

2022

2021 Emotional Footprint Champion

2021

Strategy and Innovation
Product Impact
Contract Negotiation
Conflict Resolution

2021

Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

99 Plan to Renew

88 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative

5% Neutral

95% Positive

Pros

Security Protects
Reliable
Respectful
Performance Enhancing

Feature Ratings

Average 86

Sales Intelligence & Conversion Rates

Email Delivery

Segmentation

SPAM Compliance

Dynamic Content

Campaign Management

Auto-Responders

Text Messaging

Mobile Optimized

A/B Testing

Content Authoring

Vendor Capability Ratings

Average 83

Business Value Created

Breadth of Features

Product Strategy and Rate of Improvement

Quality of Features

Ease of Implementation

Ease of Customization

Ease of IT Administration

Ease of Data Integration

Vendor Support

Availability and Quality of Training

Usability and Intuitiveness

Also Featured in...

Marketing Automation - B2B

Score 8.7

View Adobe Marketo Engage in this category (opens in a new tab)

Lead Management

Score 8.2

View Adobe Marketo Engage in this category (opens in a new tab)

Account-Based Marketing

Score 7.8

View Adobe Marketo Engage in this category (opens in a new tab)

Adobe Marketo Engage Reviews

Dio (Dionisios) F.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2022

Adobe Marketo marketing automation specialist

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

This is marketing automation software. Marketing automation allows you to optimize, automate and measure marketing tasks and workflows so you can increase operational efficiency and grow revenue faster. It's easy to get started with Marketo Engage and it will evolve with you. You can learn everything if you want, or just use the pieces that fit your needs.

What is your favorite aspect of this product?

It is being used throughout our Marketing department. Addresses the need to automate sales and marketing tasks on a daily basis. Mass email blasts for every event, webinar and sales promotions are done through Marketo. It is really convenient to use and is very efficient when it comes to automating manual tasks such as mass email blasts.

What do you dislike most about this product?

The only issue we have with Adobe Marketo Engage is that it can get a bit slow when editing emails. We have spoken to relevant people to resolve the issues. Steep comprehension curve, it takes real effort to study and understand the features to get the most out of them.

What recommendations would you give to someone considering this product?

Adobe Marketo Engage is great for supporting nurturing campaigns. I love how integrated the program is among all the applications we use. It makes multi-channel marketing seamless. It is used as a marketing automation platform and a centralized tool for most of our marketing activities.

Pros

Helps Innovate
Continually Improving Product
Trustworthy
Inspires Innovation

Olga Z.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2022

The best marketing automation platform

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

Very flexible!

What is your favorite aspect of this product?

Flexibility of building any flow i need

What do you dislike most about this product?

Complexity around landing pages

What recommendations would you give to someone considering this product?

Consider how complex your campaigns will be, Marketo can do it

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Tyler G.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

"The best marketing automation platform"

Likeliness to Recommend

7 /10

What differentiates Adobe Marketo Engage from other similar products?

Why I prefer adobe Marketo Marketing Automation above the competition: Yes, a Marketo customer service team is fantastic, and that's why we went with it instead of those other options. 2 Fantastic Reporting and Dashboard Functions: Yes, I went with this program because of its superior reporting capabilities and intuitive dashboard layout.

What is your favorite aspect of this product?

While its campaign management tool is impressive in its strength, mastering its intricacies does call for some training and experience. We found the performance insights and email insights to be simple to implement and interpret. Marketo may be used to record extensive data on leads and prospects, and it can also be put to use in very sophisticated reports.

What do you dislike most about this product?

It may not have the most cutting-edge UI design, but it gets the job done. Campaign processes might be hard to decipher if there are too many phases.

What recommendations would you give to someone considering this product?

I recommend the program because it is a great tool for automation marketing. It's also great for handling email .

Pros

Trustworthy
Efficient Service
Effective Service
Saves Time

Adobe Marketo Engage

What is Adobe Marketo Engage?

Company Details

Book a Free Demo Today!

Awards & Recognition

2022 Emotional Footprint Champion

2021 Emotional Footprint Champion

Adobe Marketo Engage Ratings

89 Likeliness to Recommend

99 Plan to Renew

88 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Adobe Marketo Engage?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Email Delivery The ability to send email to large number of recipients at-scale.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Text Messaging The capability to send messages by SMS in addition to email.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Also Featured in...

Marketing Automation - B2B

Lead Management

Account-Based Marketing

Adobe Marketo Engage Reviews

Dio (Dionisios) F.

Adobe Marketo marketing automation specialist

Likeliness to Recommend

Pros

Olga Z.

The best marketing automation platform

Likeliness to Recommend

Pros

Tyler G.

"The best marketing automation platform"

Likeliness to Recommend

Pros

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Feature Ratings

Sales Intelligence & Conversion Rates

Email Delivery

Segmentation

SPAM Compliance

Dynamic Content

Campaign Management

Auto-Responders

Text Messaging

Mobile Optimized

A/B Testing

Content Authoring

Vendor Capability Ratings

Business Value Created

Breadth of Features

Product Strategy and Rate of Improvement

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Ease of Customization

Ease of IT Administration

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Availability and Quality of Training

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