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Adobe Marketo Engage Logo
Adobe Systems

Adobe Marketo Engage

Composite Score
8.7 /10
CX Score
9.0 /10
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Adobe Marketo Engage
8.7 /10

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details

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Awards & Recognition

Adobe Marketo Engage won the following awards in the Email Marketing category

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Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

99 Plan to Renew

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative
4% Neutral
96% Positive

Pros

  • Security Protects
  • Reliable
  • Respectful
  • Performance Enhancing

Feature Ratings

Average 86

Email Delivery

92

Sales Intelligence & Conversion Rates

90

Segmentation

89

SPAM Compliance

88

Campaign Management

87

Auto-Responders

86

Dynamic Content

86

Contact Database

85

Mobile Optimized

85

A/B Testing

84

Surveys and Polling

84

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Ease of Implementation

84

Ease of Customization

84

Quality of Features

83

Ease of IT Administration

82

Ease of Data Integration

82

Vendor Support

81

Availability and Quality of Training

80

Usability and Intuitiveness

79

Adobe Marketo Engage Reviews

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Apr 2022

Adobe Marketo Engage for powerful email marketing

Likeliness to Recommend

8 /10

Pros

  • Trustworthy
  • Unique Features
  • Efficient Service
  • Caring

Julie A.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

Adobe Marketo Engage, powerful tool!

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

Adobe Marketo Engage help us to chase leads from channels to channels without spending too much time on the procedure. They allow us to perform email automation and personalization of our data and information. Using their automated workflows, we can do lead management and can update our lead information. We can perform integration with marketing, analytics and CRM platforms.

What is your favorite aspect of this product?

Adobe Marketo Engage help us to deliver winning and lead based marketing platform to our clients. They help us to deliver most relevant content in real time without any delay. They help us to engage coordination with our clients both online and in-person so we have complete information about our clients and customers. It is very adaptable to our company and our requirements.

What do you dislike most about this product?

Adobe Marketo Engage becomes slow and does not perform well when dealing with bulky files and large amount of data. There must be more area for adding customized email templates and there should be more area for sending more dynamic email templates which should be in form of different blocks.

What recommendations would you give to someone considering this product?

Adobe Marketo Engage s best recommended for its simplicity. The email templates are best to use and they are easy to pull basic metrics.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Unique Features
  • Efficient Service

Jessica J.

  • Role: Sales Marketing
  • Industry: Transportation
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Marketing Campaign Tool that really works

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

Adobe Marketo is a lead scoring stage for the amateurs to lead their business in a useful and effective way. It is extremely speedy in sending messages. It's an association of information and mechanization framework, both are sufficient. Its features of detailing information and memberships have empowered us to impart the records to outcasts considerably more without any problem. It sends the email right to the designated individuals. It is likewise engaged with occasion movement logging. It is very adaptable.

What is your favorite aspect of this product?

I have been involving Adobe Marketo for just about 10 years and is generally my foundation of decision. In pretty much every utilization case, Marketo will win out, as I would see it. I love the wonderful way Marketo bunches everything into a "program," making it more straightforward to investigate promoting drives. The mix between Salesforce is top-notch. I like the capacity to parcel the information base when required and have effectively utilized work areas that were fitting for various specialty units which have been extremely helpful to keep clients, announcing, and programs isolated.

What do you dislike most about this product?

The restricted idea of the custom exercises. You are provisioned with ten custom exercises, so on the off chance that you anticipate coordinating to an outside stage that uses exercises, you want to pick a higher bundle that is cost-restrictive contrasted with different players in the space.

What recommendations would you give to someone considering this product?

Adobe Marketo is appropriate to make a mind-boggling marketing mechanization framework with many moving parts. Counting yet not restricted to: information base administration, overseeing complex, and a wide assortment of email campaigns, structures, points of arrival, administrator settings with the client the executives, associations with outsider frameworks.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Inspires Innovation

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