Adobe Firefly Logo
Adobe Firefly Logo
Adobe Systems

Adobe Firefly

Composite Score
8.0 /10
CX Score
8.3 /10
Adobe Firefly
8.0 /10

What is Adobe Firefly?

Firefly is a separate family of creative generative AI models coming to Adobe products, with an initial focus on image and text effect generation. Adobe Firefly uses generative AI and simple text prompts to create the highest quality output — beautiful images, text effects, and fresh color palettes.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Adobe Firefly Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

96 Plan to Renew

81 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

Chart with 5 data points.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Range: 0 to 100.
End of interactive chart.
{y}
{name}

Emotional Footprint Overview

Product Experience:
96%
Negotiation and Contract:
86%
Conflict Resolution:
90%
Strategy & Innovation:
91%
Service Experience:
92%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Firefly?

Chart

Bar chart with 10 data series.
The chart has 1 X axis displaying values. Range: -0.5 to 0.5.
The chart has 1 Y axis displaying values. Range: 0 to 100.
End of interactive chart.
0% Negative
7% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Continually Improving Product
  • Reliable

Feature Ratings

Average 83

Import and Export Capabilities

89

Generative Design

85

Multi-Device Support

85

Design Optimization

84

Graphics Editing

83

Multi-Need Content Support

82

Collaboration Tools

81

Content Library

80

Accessibility Checks

79

Vendor Capability Ratings

Average 80

Ease of Implementation

86

Quality of Features

82

Ease of IT Administration

82

Vendor Support

81

Product Strategy and Rate of Improvement

81

Usability and Intuitiveness

80

Ease of Data Integration

80

Business Value Created

79

Breadth of Features

78

Availability and Quality of Training

77

Ease of Customization

76

Adobe Firefly Reviews

Justin M.

  • Role: Operations
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2025

Adobe Firefly: Lighting Up Marketing Graphics

Likeliness to Recommend

9 /10

What differentiates Adobe Firefly from other similar products?

Adobe Firefly feels like a dream tool for anyone in marketing who’s constantly racing against the clock but still wants to deliver high-quality, visually stunning content. Unlike traditional design tools, Firefly taps into the power of AI to generate graphics, text effects, and mockups faster than you can brainstorm your next campaign tagline. For a marketing agency like ours, where creativity and speed are equally critical, it’s been a game-changer.

What is your favorite aspect of this product?

One thing I love about Firefly is how it simplifies text-to-image generation. You can describe what you want—“a vibrant sunset over a bustling city skyline with a painterly effect”—and it just creates. It’s like having an extra designer on standby 24/7. The text effects are equally impressive; we’ve used them to create eye-catching typography for web banners and video overlays. The ability to play around with styles without needing hours of manual design work is, frankly, a marketing miracle.

What do you dislike most about this product?

I’ve noticed Firefly can struggle with very specific requests. For example, generating something hyper-realistic or overly detailed doesn’t always turn out as expected. There’s also a bit of a learning curve when it comes to crafting the right prompts to get exactly what you envision—though that’s improving as we use it more.

What recommendations would you give to someone considering this product?

Since adopting Firefly, our turnaround times for creative assets have dramatically improved. We’ve been able to present multiple polished concepts to clients in half the time it used to take, and that’s earned us a lot of praise (and repeat business). It’s also empowered non-designers on our team to jump into the creative process without feeling overwhelmed by traditional design software.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Lewis S.

  • Role: Information Technology
  • Industry: Manufacturing
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Dec 2024

AI will be the future, but not yet

Likeliness to Recommend

3 /10

What differentiates Adobe Firefly from other similar products?

It does not offer anything that makes it unique to other AI systems

What is your favorite aspect of this product?

Enjoyable to experiment with

What do you dislike most about this product?

Lack of customization of output style. Does not learn brand guidelines and cannot provide compliant content for highly regulated industries

What recommendations would you give to someone considering this product?

Lots of features but not ready to meet the needs of technical content creation for global organizations

Pros

  • Enables Productivity
  • Unique Features
  • Performance Enhancing
  • Security Protects

Ram S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2024

Easy to use AI Image Generation Tool

Likeliness to Recommend

10 /10

What differentiates Adobe Firefly from other similar products?

Apart form image generation it has generative, generative expand and text to image feature.

What is your favorite aspect of this product?

Genrative AI Image and showing unlimited samples.

What do you dislike most about this product?

less quantity of filters.

What recommendations would you give to someone considering this product?

Should have text to video, enhance image option as well.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy