What is Adobe Firefly?
Firefly is a separate family of creative generative AI models coming to Adobe products, with an initial focus on image and text effect generation. Adobe Firefly uses generative AI and simple text prompts to create the highest quality output — beautiful images, text effects, and fresh color palettes.
Company Details
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
2
Since last award
100 Plan to Renew
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
- Product Experience:
- 95%
- Negotiation and Contract:
- 95%
- Conflict Resolution:
- 99%
- Strategy & Innovation:
- 99%
- Service Experience:
- 98%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+97 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Firefly?
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Image and Video Generation
Text-To-Image
Content Editor
Search Engine Optimization
Data Analysis
Artificial Intelligence and Natural Language Processing
Customization
Content Summarization
Data Protection and Security
Social Media Integration
Grammar and Spellcheck
Vendor Capability Ratings
Ease of Implementation
Product Strategy and Rate of Improvement
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Usability and Intuitiveness
Vendor Support
Business Value Created
Ease of IT Administration
Availability and Quality of Training
Also Featured in...
Adobe Firefly Reviews
Chloe A.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Apr 2025
Creative Spark: When Firefly Enters the Chat!
Likeliness to Recommend
What differentiates Adobe Firefly from other similar products?
Firefly has become the creative team’s favorite toy—and honestly, I get it. As someone who’s all about keywords and structure, I didn’t think I’d have a use for an AI art generator. But once I saw what it could do for campaign visuals, thumbnails, and even custom graphics for SEO-driven landing pages, I started sneaking it into my own projects.
What is your favorite aspect of this product?
The text-to-image prompts are shockingly good when you give them a clear direction. And the integration with the rest of Adobe Creative Cloud makes it easier for the designers to take a Firefly image, pull it into Photoshop, and clean it up in minutes. We’ve even had moments where the AI output sparked an entirely new concept for a blog header or visual storytelling hook.
What do you dislike most about this product?
Firefly sometimes struggles with more abstract prompts, and human figures still end up in uncanny valley territory if you push it too far.
What recommendations would you give to someone considering this product?
I’d recommend Firefly to any agency trying to blend speed, creativity, and consistency. It won’t replace your design team (and shouldn’t), but it gives them—and us—superpowers when we need to move fast without sacrificing style. It's not just for pretty pictures. It's productivity disguised as art.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
Ayub K.
- Role: Consultant
- Industry: Engineering
- Involvement: End User of Application
Submitted Feb 2025
Adobe Firefly: Impressive, Yet Evolving
Likeliness to Recommend
What differentiates Adobe Firefly from other similar products?
In comparison to other generative AI tools like Stable Difusion and DALL-E, Adobe Firefly stands out because of it's simplicity and ease of integration with other Adobe products
What is your favorite aspect of this product?
My favorite aspect of Adobe Firefly is it's simplicity and the fact that it is easy to integrate and work with other Adobe products. At the same time, it is easy to generate stylized text and vector graphics using Adobe Firefly
What do you dislike most about this product?
While Adobe Firefly is great in many ways, having a relatively low resolution for generative images is a limitation that should not be ignored. Adobe Firefly is also relatively expensive as it's not charged as a stand alone platform
What recommendations would you give to someone considering this product?
In order to get most out of Adobe Firefly, be low are some suggestions that will help you get started quickly; Begin by familiarizing with the software by going through the available material and tutorials Use simple prompts- Adobe Firefly works very well when you provide simple and clear prompts Integrate Adobe Firefly with other Adobe products such as Photoshop and Illustrator in order to get most out of the software
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Tedj eddine D.
- Role: Sales Marketing
- Industry: Communications
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2025
Easy to use, some features disappoint
Likeliness to Recommend
What differentiates Adobe Firefly from other similar products?
Unlike Gemini and others which currently doesn't produce any images including humans due to detected bias in its algorithm , Firefly can produce presentable people in your results .
What is your favorite aspect of this product?
Firefly has a suggestions slider that tries to fill out a prompt if you just enter a word or two
What do you dislike most about this product?
you can tell firefly to add specific text to your but you may end up with a garbled mess
What recommendations would you give to someone considering this product?
Firefly suffices for creating visuals that are eaither totally generic or absurdly whimsical
Pros
- Saves Time
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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