Adobe Systems

Adobe Campaign

Composite Score

8.5 /10

CX Score

8.8 /10

102 Reviews Write a Review

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What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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5 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation

2023

2023 Data Quadrant Gold Medalist

2023

6 Top Rated Capabilities

6 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience

2022

2022 Data Quadrant Gold Medalist

2022

6 Top Rated Capabilities

8 Top Rated Features

2022

2021 Data Quadrant Gold Medalist

2021

Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

98 Plan to Renew

85 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative

4% Neutral

96% Positive

Pros

Trustworthy
Inspires Innovation
Reliable
Appreciates Incumbent Status

Feature Ratings

Average 84

Email Delivery

Text Messaging

Campaign Management

Segmentation

Basic Reporting and Analytics

Auto-Responders

Email Templates

Dynamic Content

A/B Testing

Content Authoring

Surveys and Polling

Vendor Capability Ratings

Average 83

Quality of Features

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of IT Administration

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Ease of Customization

Also Featured in...

Marketing Automation - B2C

Score 8.9

View Adobe Campaign in this category (opens in a new tab)

Adobe Campaign Reviews

Benjamin Z.

Role: Sales Marketing
Industry: Entertainment
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2023

Great MAP for Global Markets and Large Business

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

As a manager of marketing operations, it is my responsibility to report on campaign analytics, website traffic, and key performance indicators (KPIs), as well as to make decisions based on this data. The metrics were presented in a way that was easy to understand and use, which really aided my daily reporting.

What is your favorite aspect of this product?

As with other modern tools, the insights and reports created by this one are adequate, but they could be better if users were given more control over which channels were analyzed and how.

What do you dislike most about this product?

If you aren't a marketing automation expert or a super-geeky computer wiz, getting up to speed on Adobe Campaign's many features and functionalities will take some time.

What recommendations would you give to someone considering this product?

More features than can be found in any one marketing automation software. Set up many markets with global potential using a wide range of data sources. Includes a wide variety of tools for handling content. Administration, user management, campaigns, workflows, dashboards, in-built reporting, leads, tagging and segmenting, social media, and more go without saying.

Pros

Enables Productivity
Efficient Service
Helps Innovate
Continually Improving Product

Saurav K.

Role: Human Resources
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2022

Ideal marketing campaigns with Adobe Campaign

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

It enables us to conduct a variety of prospect searches using numerous search engines, including LinkedIn, email, domains, b2b businesses, and more. This ensures that we have access to a large pool of potential customers and business partners. In order to prevent sending emails to expired addresses, it contains an email verification facility. In just a few clicks, it is completed. In order to make conversations to potential customers successful, it also features cloud calls, call recording, and even scripts.

What is your favorite aspect of this product?

As a B2B marketer, what I enjoy best about all the connected applications of Adobe Experience Cloud that function in perfect harmony is its capacity to thoroughly measure performance statistics and enhance user journey experience across the many platforms to fuel our conversion funnel.

What do you dislike most about this product?

Compared to other pre-built, simple-to-onboard tools available on the market, requires a lot of work to study and comprehend the tools in order to make the greatest use. Integration challenges and a lack of support prevent the collection of additional customer journey data using solutions other than Adobe.

What recommendations would you give to someone considering this product?

One of the best tool for Email marketing

Pros

Trustworthy
Unique Features
Efficient Service
Acts with Integrity

Jatero A.

Role: Consultant
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2022

Great Product!!

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

Excellent integration with CRM

What is your favorite aspect of this product?

Impressive UX

What do you dislike most about this product?

Customer support can really improve Steep learning curve

What recommendations would you give to someone considering this product?

If you need to track multiple CRM activities, such as real-time campaigns and targeted campaigns consider using this product. It is amazing.

Pros

Performance Enhancing
Enables Productivity
Trustworthy
Effective Service

Adobe Campaign

What is Adobe Campaign?

Company Details

Book a Free Demo Today!

Awards & Recognition

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2022 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

2021 Data Quadrant Gold Medalist

Adobe Campaign Ratings

88 Likeliness to Recommend

98 Plan to Renew

85 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Adobe Campaign?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Text Messaging The capability to send messages by SMS in addition to email.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Marketing Automation - B2C

Adobe Campaign Reviews

Benjamin Z.

Great MAP for Global Markets and Large Business

Likeliness to Recommend

Pros

Saurav K.

Ideal marketing campaigns with Adobe Campaign

Likeliness to Recommend

Pros

Jatero A.

Great Product!!

Likeliness to Recommend

Pros

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2
Since last award

Feature Ratings

Email Delivery

Text Messaging

Campaign Management

Segmentation

Basic Reporting and Analytics

Auto-Responders

Email Templates

Dynamic Content

A/B Testing

Content Authoring

Surveys and Polling

Vendor Capability Ratings

Quality of Features

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of IT Administration

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Ease of Customization