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In Partnership With SelectHub
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What is Adobe Campaign?
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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In Partnership With SelectHub
Adobe Campaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Adobe Campaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
96 Plan to Renew
2
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Appreciates Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Dynamic Content
A/B Testing
Email Templates
Content Authoring
Surveys and Polling
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Implementation
Ease of Data Integration
Vendor Support
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Customization
Also Featured in...
Adobe Campaign Reviews
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Sandra F.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Mar 2021
Great solution for marketing campaigns
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign provides a variety of features that raise the level of the marketing of a company, in our organization it has allowed us to develop attractive marketing campaigns, with a very fluid communication with our clients, where our products have been intensively promoted. Adobe Campaign accumulates and automates email marketing campaigns, this being the main channel we use to communicate with customers.
What is your favorite aspect of this product?
It has a nice and easy-to-use interface. Create more eye-catching and creative emails for all customers. Creating them from scratch or using existing content. It provides personalized and real-time reports, which allow us to analyze the performance of our campaigns. The management of marketing channels and the creation of catalogs are tools that are perfectly suited to our requirements.
What do you dislike most about this product?
It is necessary to spend a lot of time on the initial configuration and there is a lack of documentation to facilitate its handling.
What recommendations would you give to someone considering this product?
I recommend the implementation of Adobe Campaign because it has features that have allowed the development of successful digital marketing campaigns to attract new and potential customers.
Pros
- Reliable
- Trustworthy
- Effective Service
- Caring
Please tell us why you think this review should be flagged.
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Jordan R.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Feb 2021
Excellent marketing campaign product
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign has been the most powerful product for all the marketing processes.
What is your favorite aspect of this product?
It has the capability to send emails to clients on our products and services regularly. We are able to ensure we win as more clients as possible through thorough marketing and advertisement.
What do you dislike most about this product?
Adobe Campaign has never failed in its functionality in any day in our company.
What recommendations would you give to someone considering this product?
I highly recommend this product to any organization for effective marketing of products and services.
Pros
- Performance Enhancing
- Enables Productivity
- Effective Service
- Inspires Innovation
Please tell us why you think this review should be flagged.
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Eileen W.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Feb 2021
Maximum effectiveness in digital marketing
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign is a platform that provides a wide variety of very useful options for the development of digital marketing for any company. It offers an excellent set of channels with ideal characteristics to have the best digital marketing campaign. It has the advantage of helping customers analyze and optimize media performance. The marketing team can also use the tool as a source of pre and post campaign intelligence.
What is your favorite aspect of this product?
It offers all the tools that the company needs to create strategies and execute a digital campaign. This tool allows to address different aspects of a campaign simultaneously. This approach increases efficiency and reduces execution time for multiple projects at once. Supports updating any change in real time. It captures each individual path of each visitor's visit and puts it at your fingertips. The tool can be customized to suit your business needs.
What do you dislike most about this product?
This platform presents a series of essential tools for the growth of a company. Although, it can be very expensive and its profitability must be evaluated.
What recommendations would you give to someone considering this product?
I strongly recommend that you implement Adobe Campaign in your company because it provides a set of channels necessary for your organization to increase competitiveness in the market.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
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