Adobe Campaign Logo
Adobe Campaign Logo
Adobe Systems

Adobe Campaign

Composite Score
8.7 /10
CX Score
8.9 /10
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In Partnership With SelectHub

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Adobe Campaign
8.7 /10

What is Adobe Campaign?

Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Company Details

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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

96 Plan to Renew

2
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
4% Neutral
96% Positive

Pros

  • Trustworthy
  • Inspires Innovation
  • Reliable
  • Appreciates Incumbent Status

Feature Ratings

Average 84

Email Delivery

90

Text Messaging

89

Campaign Management

87

Segmentation

86

Basic Reporting and Analytics

84

Auto-Responders

84

Dynamic Content

84

A/B Testing

83

Email Templates

83

Content Authoring

83

Surveys and Polling

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Quality of Features

87

Breadth of Features

86

Ease of IT Administration

84

Usability and Intuitiveness

84

Ease of Implementation

83

Ease of Data Integration

82

Vendor Support

81

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Ease of Customization

79

Adobe Campaign Reviews

Sandra F.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2021

Great solution for marketing campaigns

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign provides a variety of features that raise the level of the marketing of a company, in our organization it has allowed us to develop attractive marketing campaigns, with a very fluid communication with our clients, where our products have been intensively promoted. Adobe Campaign accumulates and automates email marketing campaigns, this being the main channel we use to communicate with customers.

What is your favorite aspect of this product?

It has a nice and easy-to-use interface. Create more eye-catching and creative emails for all customers. Creating them from scratch or using existing content. It provides personalized and real-time reports, which allow us to analyze the performance of our campaigns. The management of marketing channels and the creation of catalogs are tools that are perfectly suited to our requirements.

What do you dislike most about this product?

It is necessary to spend a lot of time on the initial configuration and there is a lack of documentation to facilitate its handling.

What recommendations would you give to someone considering this product?

I recommend the implementation of Adobe Campaign because it has features that have allowed the development of successful digital marketing campaigns to attract new and potential customers.

Pros

  • Reliable
  • Trustworthy
  • Effective Service
  • Caring

Jordan R.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2021

Excellent marketing campaign product

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign has been the most powerful product for all the marketing processes.

What is your favorite aspect of this product?

It has the capability to send emails to clients on our products and services regularly. We are able to ensure we win as more clients as possible through thorough marketing and advertisement.

What do you dislike most about this product?

Adobe Campaign has never failed in its functionality in any day in our company.

What recommendations would you give to someone considering this product?

I highly recommend this product to any organization for effective marketing of products and services.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Effective Service
  • Inspires Innovation

Eileen W.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2021

Maximum effectiveness in digital marketing

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign is a platform that provides a wide variety of very useful options for the development of digital marketing for any company. It offers an excellent set of channels with ideal characteristics to have the best digital marketing campaign. It has the advantage of helping customers analyze and optimize media performance. The marketing team can also use the tool as a source of pre and post campaign intelligence.

What is your favorite aspect of this product?

It offers all the tools that the company needs to create strategies and execute a digital campaign. This tool allows to address different aspects of a campaign simultaneously. This approach increases efficiency and reduces execution time for multiple projects at once. Supports updating any change in real time. It captures each individual path of each visitor's visit and puts it at your fingertips. The tool can be customized to suit your business needs.

What do you dislike most about this product?

This platform presents a series of essential tools for the growth of a company. Although, it can be very expensive and its profitability must be evaluated.

What recommendations would you give to someone considering this product?

I strongly recommend that you implement Adobe Campaign in your company because it provides a set of channels necessary for your organization to increase competitiveness in the market.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

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