Adobe Systems

Adobe Campaign

Composite Score

8.5 /10

CX Score

8.8 /10

102 Reviews Write a Review

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What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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5 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation

2023

2023 Data Quadrant Gold Medalist

2023

6 Top Rated Capabilities

6 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience

2022

2022 Data Quadrant Gold Medalist

2022

6 Top Rated Capabilities

8 Top Rated Features

2022

2021 Data Quadrant Gold Medalist

2021

Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

98 Plan to Renew

85 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative

4% Neutral

96% Positive

Pros

Trustworthy
Inspires Innovation
Reliable
Appreciates Incumbent Status

Feature Ratings

Average 84

Email Delivery

Text Messaging

Campaign Management

Segmentation

Basic Reporting and Analytics

Auto-Responders

Email Templates

Dynamic Content

A/B Testing

Content Authoring

Surveys and Polling

Vendor Capability Ratings

Average 83

Quality of Features

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of IT Administration

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Ease of Customization

Also Featured in...

Marketing Automation - B2C

Score 8.9

View Adobe Campaign in this category (opens in a new tab)

Adobe Campaign Reviews

Laura M.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2021

An indispensable marketing ally.

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

Active user community, solid consulting, recognition and reliability of the service, constant innovation, better revenue growth strategies, it leverages multiple marketing channels, impact and conversion analysis. Campaign automation in social networks is also a strength.

What is your favorite aspect of this product?

It has been an excellent help for profile segmentation, emailing, behavioral setup, SMS, among other beneficial marketing activities, making lead generation and lead growth easier. I find the workflow setup easier with Adobe Campaign than with other tools I have tried, and it is based on the criteria we provide. In general terms, it is perfect for making professional and above all customizable emails which can be adapted to creative needs, internal coding, work with agencies or partners. It manages very well the particular offers for clients, and the control panel offers tracking, it has everything you need.

What do you dislike most about this product?

I don't have frequent problems, however the trigger campaigns are not intuitive.

What recommendations would you give to someone considering this product?

If you are familiar with other Adobe products, this is perfect. And well, if you're not it's not a problem either, it doesn't require much training to use it, however having other Adobe tools makes this marketing tool even more efficient and cost effective.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Tiana M.

Role: Sales Marketing
Industry: Retail
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2021

Fantastic Email Marketing Product

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

It has great features for organizing email marketing as compared to other similar products in my experience.

What is your favorite aspect of this product?

Launching email marketing campaign is easy using this great platform. We are able to update our customers regularly on changes on our products and new services. The user interface is flexible and easy to learn how it operates.

What do you dislike most about this product?

I have not disliked anything from the operation of this great platform.

What recommendations would you give to someone considering this product?

Email Campaigning can easily be tackled with the use of this great platform in any business enterprise.

Pros

Efficient Service
Effective Service
Inspires Innovation
Client Friendly Policies

Maliha S.

Role: Consultant
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2021

features disappoint, data tracking is not easy

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

It doesn't get stuck very easily

What is your favorite aspect of this product?

I like the UI and the ease of integration

What do you dislike most about this product?

The data tracking is hard

What recommendations would you give to someone considering this product?

Buy it but just as a trial

Pros

Reliable
Performance Enhancing
Inspires Innovation
Continually Improving Product

Cons

Commodity Features

Adobe Campaign

What is Adobe Campaign?

Company Details

Book a Free Demo Today!

Awards & Recognition

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2022 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

2021 Data Quadrant Gold Medalist

Adobe Campaign Ratings

88 Likeliness to Recommend

98 Plan to Renew

85 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Adobe Campaign?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Text Messaging The capability to send messages by SMS in addition to email.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Marketing Automation - B2C

Adobe Campaign Reviews

Laura M.

An indispensable marketing ally.

Likeliness to Recommend

Pros

Tiana M.

Fantastic Email Marketing Product

Likeliness to Recommend

Pros

Maliha S.

features disappoint, data tracking is not easy

Likeliness to Recommend

Pros

Cons

Most Popular Adobe Campaign Comparisons

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Klaviyo

2
Since last award

Feature Ratings

Email Delivery

Text Messaging

Campaign Management

Segmentation

Basic Reporting and Analytics

Auto-Responders

Email Templates

Dynamic Content

A/B Testing

Content Authoring

Surveys and Polling

Vendor Capability Ratings

Quality of Features

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of IT Administration

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Ease of Customization