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What is Adobe Campaign?
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Adobe Campaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Adobe Campaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
96 Plan to Renew
2
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Appreciates Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Dynamic Content
A/B Testing
Email Templates
Content Authoring
Surveys and Polling
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Implementation
Ease of Data Integration
Vendor Support
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Customization
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Adobe Campaign Reviews
Samantha W.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2022
Highly performant marketing automation tool
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
It's a powerful automation tool, and it's undoubtedly the best solution for B2-B companies, and the point that differentiates it from others is that we can also use it for email marketing across the board. It is easy to accomplish any task with this as well as the team is also supportive to assist us in setting up automation and ensuring delivery.
What is your favorite aspect of this product?
From the perspective of compatibility, flexibility, simplicity of integration, value, friendliness, and automation Adobe Campaign is the best in highly performant in each way. It offers almost limitless customization for establishing rules and events to target leads, prospects, and customers based on their activity, personalities, ethnicities, and stage in the buyer's journey. There are also comprehensive analytics and reporting capabilities that make my job a lot easier.
What do you dislike most about this product?
Poor implementation; linkages between sections were broken, and advanced segmentation is not working properly. It requires skilled developers to fully utilize its functionality and learning it might be tough for new users. I don't think Google Analytics is very user-friendly. It is a difficult instrument to work with.
What recommendations would you give to someone considering this product?
I trust Adobe Campaign so confidently that I can advise anyone to come there and see its potential, how it frees employees from mundane activities and how it boosts productivity. Adobe Campaign provides flexible features, functionality, and capabilities to assist any company run successful email marketing campaigns so they can boost their sales and revenues.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Verônica O.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted May 2022
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Allows you to create and customize marketing emails with features from the tool itself. This integration allows for greater efficiency in the creation of campaigns and in the formation of a centralized data source with the ability to determine market segments and customer profiles to be targeted.
What is your favorite aspect of this product?
The ability to create and customize email marketing campaign material within the tool itself. This integration allows for more efficient workflow management.
What do you dislike most about this product?
So far, the tool has met my expectations.
What recommendations would you give to someone considering this product?
It is a tool that helps to promote an efficient connection with the customer through more relevant promotional emails. It is possible, through its resources, to customize the campaign material within the tool itself, which helps to centralize the workflow and contributes more efficiently to the creation and delivery of content.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Efficient Service
Please tell us why you think this review should be flagged.
Vinicius D.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted May 2022
Efficient resources
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
It has a simple and easy-to-use interface, making it possible to customize the main page by selecting features through the drag-and-drop navigation function. It is possible to build marketing emails in a simple way and with great visual quality within the interface itself, allowing greater centralization of the workflow.
What is your favorite aspect of this product?
It is possible to generate dynamic reports and, through the information, create an integrated profile of the customers and the experience that were submitted in all the implemented campaigns. Through the reports, it is possible to choose the most efficient channel for each customer, whether by email, sms or other direct communication channels. You can also control the send interval at which each content should be triggered.
What do you dislike most about this product?
The platform met my expectations, it provides me with the main tools for daily use. It is not complete, but it meets the needs as a source to identify contacts.
What recommendations would you give to someone considering this product?
It's a great software for building marketing campaigns that enables the centralization and management of the workflow in a single tool.
Pros
- Efficient Service
- Helps Innovate
- Continually Improving Product
- Reliable
Please tell us why you think this review should be flagged.
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