Adobe Campaign Logo Award Winner Product Badge
Adobe Campaign Logo Award Winner Product Badge
Adobe Systems

Adobe Campaign

Composite Score
8.9 /10
CX Score
9.1 /10
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Category
Adobe Campaign
8.9 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

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Awards & Recognition

Adobe Campaign won the following awards in the Marketing Automation - B2C category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

99 Plan to Renew

80 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
0% Neutral
100% Positive

Pros

  • Efficient Service
  • Effective Service
  • Respectful
  • Reliable

Feature Ratings

Average 85

Customer Journey Modelling

87

Marketing Analytics

86

Email Marketing Automation

86

Marketing Asset Management

85

Multivariant Testing

84

Mobile Marketing Management

83

Marketing Master Data Management

83

Marketing Project Management

83

Social Media Marketing Management

83

SMS Marketing

82

Vendor Capability Ratings

Average 84

Ease of Implementation

86

Ease of Data Integration

85

Business Value Created

85

Product Strategy and Rate of Improvement

84

Quality of Features

84

Breadth of Features

84

Ease of Customization

83

Availability and Quality of Training

83

Ease of IT Administration

83

Usability and Intuitiveness

83

Vendor Support

81

Adobe Campaign Reviews

Gustavo M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2023

Fantastic Product, I was very satisfied

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

it is more clear compared to others

What is your favorite aspect of this product?

it is more clear compared to others, friendly user

What do you dislike most about this product?

nothing, in reality the product is very good

What recommendations would you give to someone considering this product?

I recommend this product 100%

Pros

  • Respectful
  • Helps Innovate
  • Continually Improving Product
  • Reliable

Cons

  • Less Inspiring
  • Less Fair
  • Less Generous

eric s.

  • Role: Finance
  • Industry: Manufacturing
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2023

extremely intuitive.. Great benefit to the compan

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

very easy to use.

What is your favorite aspect of this product?

can customize fairly easy

What do you dislike most about this product?

nothing. it is a fine product

What recommendations would you give to someone considering this product?

easy to implement amd use

Pros

  • Client's Interest First
  • Generous Negotitation
  • Helps Innovate
  • Continually Improving Product

Nicholas P.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2023

Highly effective for campaign management and autom

Likeliness to Recommend

7 /10

What differentiates Adobe Campaign from other similar products?

What sets Adobe Campaign apart from other similar products is its robust multi-channel campaign management capabilities combined with seamless integration within the Adobe Marketing Cloud ecosystem. This integration enables comprehensive marketing automation and personalization across various channels, providing a holistic view of customer engagement. Additionally, Adobe Campaign's advanced reporting and analytics contribute to data-driven decision-making, making it a standout choice for businesses seeking a comprehensive and data-driven marketing solution.

What is your favorite aspect of this product?

My favorite aspect of this product is its exceptional campaign automation and personalization features. The ability to create highly targeted and tailored marketing campaigns across multiple channels is incredibly powerful. It allows us to engage with our audience in a more meaningful way and deliver content that resonates with them. This level of customization and automation significantly boosts efficiency and effectiveness in our marketing efforts.

What do you dislike most about this product?

One aspect that I find challenging about this product is its initial learning curve. The software's extensive capabilities can be a bit overwhelming for new users, and it might take some time to become fully comfortable with all its features. Additionally, while the product offers a wide range of functionalities, there could be areas where the user interface and navigation could be streamlined to make it even more user-friendly.

What recommendations would you give to someone considering this product?

My recommendations for those considering Adobe Campaign are to prioritize thorough training, align the software with a clear marketing strategy, assess integration capabilities, start with simpler campaigns, utilize available support resources, stay updated on new features, encourage user feedback, manage data effectively, take advantage of trial periods, and carefully evaluate the software's cost in relation to its value. These steps will help ensure a successful and effective implementation of Adobe Campaign tailored to your organization's needs.

Pros

  • Fair
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Cons

  • Leverages Incumbent Status
  • Vendor's Interest First
  • Security Frustrates

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