In Partnership With SelectHub
What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
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In Partnership With SelectHub
Adobe Campaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
1
Since last award
99 Plan to Renew
80 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Efficient Service
- Effective Service
- Respectful
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Customer Journey Modelling
Marketing Analytics
Email Marketing Automation
Marketing Asset Management
Multivariant Testing
Mobile Marketing Management
Marketing Master Data Management
Marketing Project Management
Social Media Marketing Management
SMS Marketing
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Business Value Created
Product Strategy and Rate of Improvement
Quality of Features
Breadth of Features
Ease of Customization
Usability and Intuitiveness
Availability and Quality of Training
Ease of IT Administration
Vendor Support
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Adobe Campaign Reviews
eric s.
- Role: Finance
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Aug 2023
extremely intuitive.. Great benefit to the compan
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
very easy to use.
What is your favorite aspect of this product?
can customize fairly easy
What do you dislike most about this product?
nothing. it is a fine product
What recommendations would you give to someone considering this product?
easy to implement amd use
Pros
- Client's Interest First
- Generous Negotitation
- Helps Innovate
- Continually Improving Product
Please tell us why you think this review should be flagged.
Nicholas P.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Aug 2023
Highly effective for campaign management and autom
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
What sets Adobe Campaign apart from other similar products is its robust multi-channel campaign management capabilities combined with seamless integration within the Adobe Marketing Cloud ecosystem. This integration enables comprehensive marketing automation and personalization across various channels, providing a holistic view of customer engagement. Additionally, Adobe Campaign's advanced reporting and analytics contribute to data-driven decision-making, making it a standout choice for businesses seeking a comprehensive and data-driven marketing solution.
What is your favorite aspect of this product?
My favorite aspect of this product is its exceptional campaign automation and personalization features. The ability to create highly targeted and tailored marketing campaigns across multiple channels is incredibly powerful. It allows us to engage with our audience in a more meaningful way and deliver content that resonates with them. This level of customization and automation significantly boosts efficiency and effectiveness in our marketing efforts.
What do you dislike most about this product?
One aspect that I find challenging about this product is its initial learning curve. The software's extensive capabilities can be a bit overwhelming for new users, and it might take some time to become fully comfortable with all its features. Additionally, while the product offers a wide range of functionalities, there could be areas where the user interface and navigation could be streamlined to make it even more user-friendly.
What recommendations would you give to someone considering this product?
My recommendations for those considering Adobe Campaign are to prioritize thorough training, align the software with a clear marketing strategy, assess integration capabilities, start with simpler campaigns, utilize available support resources, stay updated on new features, encourage user feedback, manage data effectively, take advantage of trial periods, and carefully evaluate the software's cost in relation to its value. These steps will help ensure a successful and effective implementation of Adobe Campaign tailored to your organization's needs.
Pros
- Fair
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Cons
- Leverages Incumbent Status
- Vendor's Interest First
- Security Frustrates
Please tell us why you think this review should be flagged.
Roberta L.
- Role: Finance
- Industry: Banking
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2023
easy to use, but very pricey. the great amount
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
everything, its just very expensive
What is your favorite aspect of this product?
my favorite aspect is the many uses
What do you dislike most about this product?
the price is rediculous sometimes
What recommendations would you give to someone considering this product?
if you can find a cheaper alternative, find one
Pros
- Performance Enhancing
- Efficient Service
- Effective Service
- Respectful
Cons
- Less Productive
- Commodity Features
- Leverages Incumbent Status
Please tell us why you think this review should be flagged.
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