Adobe Campaign Logo Award Winner Product Badge
Adobe Campaign Logo Award Winner Product Badge
Adobe Systems

Adobe Campaign

Composite Score
8.9 /10
CX Score
9.1 /10
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Category
Adobe Campaign
8.9 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

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Awards & Recognition

Adobe Campaign won the following awards in the Marketing Automation - B2C category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

99 Plan to Renew

80 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
0% Neutral
100% Positive

Pros

  • Efficient Service
  • Effective Service
  • Respectful
  • Reliable

Feature Ratings

Average 85

Customer Journey Modelling

87

Marketing Analytics

86

Email Marketing Automation

86

Marketing Asset Management

85

Multivariant Testing

84

Mobile Marketing Management

83

Marketing Master Data Management

83

Marketing Project Management

83

Social Media Marketing Management

83

SMS Marketing

82

Vendor Capability Ratings

Average 84

Ease of Implementation

86

Ease of Data Integration

85

Business Value Created

85

Product Strategy and Rate of Improvement

84

Quality of Features

84

Breadth of Features

84

Ease of Customization

83

Availability and Quality of Training

83

Ease of IT Administration

83

Usability and Intuitiveness

83

Vendor Support

81

Adobe Campaign Reviews

Clehome T.

  • Role: Public Sector
  • Industry: Transportation
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2023

Great product and software, however complicated

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

The adobe campaigns are good software products however, it has its ups and downs

What is your favorite aspect of this product?

The ability to multitask and use the different features; the tutorials.

What do you dislike most about this product?

The ineffectiveness to get some tasks done and navigate through the software

What recommendations would you give to someone considering this product?

Take the time to research the software and ensure it meets your needs and organizational needs because there are different versions and the prices range. It can be complicated.

Pros

  • Unique Features
  • Effective Service
  • Saves Time
  • Respectful

Cons

  • Vendor's Interest First
  • Less Generous
  • Under Delivered

Joe M.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2023

Adobe Product is Fantastic, My team and I love it!

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

Well the name says alot, its been around for years, and the staff listens to the needs of the end user.

What is your favorite aspect of this product?

I love that its easy to use, Adobe has always been easy to use very little training required.

What do you dislike most about this product?

Kinda Costly

What recommendations would you give to someone considering this product?

If you can use Adobe reader you can use this software

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Megan J.

  • Role: C-Level
  • Industry: Healthcare
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2023

Great product with good features!

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

It allows everyone to work productively together with features that streamline reviews and approvals, ensure brand consistency, and more.

What is your favorite aspect of this product?

I really enjoy the cloud capabilities.

What do you dislike most about this product?

I rarely dislike anything about this product.

What recommendations would you give to someone considering this product?

Go for it it's great.

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Effective Service

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