Adobe Campaign Logo Award Winner Product Badge
Adobe Campaign Logo Award Winner Product Badge
Adobe Systems

Adobe Campaign

Composite Score
8.9 /10
CX Score
9.1 /10
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Category
Adobe Campaign
8.9 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

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Awards & Recognition

Adobe Campaign won the following awards in the Marketing Automation - B2C category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

99 Plan to Renew

80 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
0% Neutral
100% Positive

Pros

  • Efficient Service
  • Effective Service
  • Respectful
  • Reliable

Feature Ratings

Average 85

Customer Journey Modelling

87

Marketing Analytics

86

Email Marketing Automation

86

Marketing Asset Management

85

Multivariant Testing

84

Mobile Marketing Management

83

Marketing Master Data Management

83

Marketing Project Management

83

Social Media Marketing Management

83

SMS Marketing

82

Vendor Capability Ratings

Average 84

Ease of Implementation

86

Ease of Data Integration

85

Business Value Created

85

Product Strategy and Rate of Improvement

84

Quality of Features

84

Breadth of Features

84

Ease of Customization

83

Availability and Quality of Training

83

Ease of IT Administration

83

Usability and Intuitiveness

83

Vendor Support

81

Adobe Campaign Reviews

Julie S.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Casting Creative Spells with adobe campaign.

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

What truly sets Adobe Campaign apart is its comprehensive approach to automation. The platform goes beyond basic campaign scheduling, offering advanced segmentation and personalization features. This enables us to tailor our messages to specific target audiences, resulting in more meaningful and engaging interactions with our clients.

What is your favorite aspect of this product?

The detailed insights provided by Adobe Campaign empower us to assess the performance of our campaigns meticulously.

What do you dislike most about this product?

The learning curve for Adobe Campaign can be steep for newcomers.

What recommendations would you give to someone considering this product?

I wholeheartedly recommend Adobe Campaign to marketing professionals looking for a comprehensive and powerful automation tool. Its capabilities in campaign customization, analytics...are awesome.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Efficient Service

Bimala S.

  • Role: Sales Marketing
  • Industry: Engineering
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Forging Metal Marketing Success

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign incorporates predictive analytics, helping us anticipate customer behavior and preferences. This proactive approach has allowed us to tailor our campaigns preemptively, leading to increased customer satisfaction and loyalty.

What is your favorite aspect of this product?

One of the standout features of Adobe Campaign is its ability to manage multichannel marketing campaigns seamlessly. This has allowed us to engage with our target audience across various platforms, ensuring a consistent and coherent message.

What do you dislike most about this product?

Implementing Adobe Campaign may have a steeper learning curve for users who are new to marketing automation.

What recommendations would you give to someone considering this product?

Adobe Campaign has proven to be a game-changer for our marketing initiatives at Hindalco. Its robust features, seamless integration capabilities, and predictive analytics have empowered us to create targeted, personalized campaigns that resonate with our audience.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Efficient Service

Ben R.

  • Role: C-Level
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2023

Excellent Functionality

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

THeir ability to facilitate a campaign with such ease it beyond exceptional and far exceeds our return on investment

What is your favorite aspect of this product?

The overall ease of use for the user interface

What do you dislike most about this product?

not one single thing in this regards comes to mind

What recommendations would you give to someone considering this product?

Any and all as this has proven to be more valueable than the cost of use

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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