In Partnership With SelectHub
What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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In Partnership With SelectHub
Adobe Campaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Adobe Campaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
99 Plan to Renew
80 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Efficient Service
- Effective Service
- Respectful
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Customer Journey Modelling
Marketing Analytics
Email Marketing Automation
Marketing Asset Management
Multivariant Testing
Mobile Marketing Management
Marketing Master Data Management
Marketing Project Management
Social Media Marketing Management
SMS Marketing
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Business Value Created
Product Strategy and Rate of Improvement
Quality of Features
Breadth of Features
Ease of Customization
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
Also Featured in...
Adobe Campaign Reviews
Julie S.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2024
Casting Creative Spells with adobe campaign.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
What truly sets Adobe Campaign apart is its comprehensive approach to automation. The platform goes beyond basic campaign scheduling, offering advanced segmentation and personalization features. This enables us to tailor our messages to specific target audiences, resulting in more meaningful and engaging interactions with our clients.
What is your favorite aspect of this product?
The detailed insights provided by Adobe Campaign empower us to assess the performance of our campaigns meticulously.
What do you dislike most about this product?
The learning curve for Adobe Campaign can be steep for newcomers.
What recommendations would you give to someone considering this product?
I wholeheartedly recommend Adobe Campaign to marketing professionals looking for a comprehensive and powerful automation tool. Its capabilities in campaign customization, analytics...are awesome.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Efficient Service
Please tell us why you think this review should be flagged.
Bimala S.
- Role: Sales Marketing
- Industry: Engineering
- Involvement: End User of Application
Submitted Dec 2023
Forging Metal Marketing Success
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign incorporates predictive analytics, helping us anticipate customer behavior and preferences. This proactive approach has allowed us to tailor our campaigns preemptively, leading to increased customer satisfaction and loyalty.
What is your favorite aspect of this product?
One of the standout features of Adobe Campaign is its ability to manage multichannel marketing campaigns seamlessly. This has allowed us to engage with our target audience across various platforms, ensuring a consistent and coherent message.
What do you dislike most about this product?
Implementing Adobe Campaign may have a steeper learning curve for users who are new to marketing automation.
What recommendations would you give to someone considering this product?
Adobe Campaign has proven to be a game-changer for our marketing initiatives at Hindalco. Its robust features, seamless integration capabilities, and predictive analytics have empowered us to create targeted, personalized campaigns that resonate with our audience.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Efficient Service
Please tell us why you think this review should be flagged.
Ben R.
- Role: C-Level
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Sep 2023
Excellent Functionality
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
THeir ability to facilitate a campaign with such ease it beyond exceptional and far exceeds our return on investment
What is your favorite aspect of this product?
The overall ease of use for the user interface
What do you dislike most about this product?
not one single thing in this regards comes to mind
What recommendations would you give to someone considering this product?
Any and all as this has proven to be more valueable than the cost of use
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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