What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
1
Since last award
99 Plan to Renew
80 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Efficient Service
- Effective Service
- Respectful
- Reliable
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Marketing Analytics
Customer Journey Modelling
Email Marketing Automation
Multivariant Testing
Marketing Asset Management
Mobile Marketing Management
Marketing Master Data Management
Social Media Marketing Management
Marketing Project Management
SMS Marketing
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Business Value Created
Product Strategy and Rate of Improvement
Ease of Customization
Quality of Features
Availability and Quality of Training
Breadth of Features
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
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Adobe Campaign Reviews
Bimala S.
- Role: Sales Marketing
- Industry: Engineering
- Involvement: End User of Application
Submitted Dec 2023
Forging Metal Marketing Success
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign incorporates predictive analytics, helping us anticipate customer behavior and preferences. This proactive approach has allowed us to tailor our campaigns preemptively, leading to increased customer satisfaction and loyalty.
What is your favorite aspect of this product?
One of the standout features of Adobe Campaign is its ability to manage multichannel marketing campaigns seamlessly. This has allowed us to engage with our target audience across various platforms, ensuring a consistent and coherent message.
What do you dislike most about this product?
Implementing Adobe Campaign may have a steeper learning curve for users who are new to marketing automation.
What recommendations would you give to someone considering this product?
Adobe Campaign has proven to be a game-changer for our marketing initiatives at Hindalco. Its robust features, seamless integration capabilities, and predictive analytics have empowered us to create targeted, personalized campaigns that resonate with our audience.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Efficient Service
Aviel P.
- Role: C-Level
- Industry: Entertainment
- Involvement: Business Leader or Manager
Submitted Sep 2023
Adobe creates another good 1
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
integration and distribute
What is your favorite aspect of this product?
effects and creating campaigns with the same material and redoing it in versions
What do you dislike most about this product?
time consuming projects
What recommendations would you give to someone considering this product?
use it and integrate all your Adobe work
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Ben R.
- Role: C-Level
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Sep 2023
Excellent Functionality
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
THeir ability to facilitate a campaign with such ease it beyond exceptional and far exceeds our return on investment
What is your favorite aspect of this product?
The overall ease of use for the user interface
What do you dislike most about this product?
not one single thing in this regards comes to mind
What recommendations would you give to someone considering this product?
Any and all as this has proven to be more valueable than the cost of use
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing