Adobe Campaign Logo Award Winner Product Badge
Adobe Campaign Logo Award Winner Product Badge
Adobe Systems

Adobe Campaign

Composite Score
8.9 /10
CX Score
9.1 /10
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Adobe Campaign
8.9 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

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Awards & Recognition

Adobe Campaign won the following awards in the Marketing Automation - B2C category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

99 Plan to Renew

80 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
0% Neutral
100% Positive

Pros

  • Efficient Service
  • Effective Service
  • Respectful
  • Reliable

Feature Ratings

Average 85

Customer Journey Modelling

87

Marketing Analytics

86

Email Marketing Automation

86

Marketing Asset Management

85

Multivariant Testing

84

Mobile Marketing Management

83

Marketing Master Data Management

83

Marketing Project Management

83

Social Media Marketing Management

83

SMS Marketing

82

Vendor Capability Ratings

Average 84

Ease of Implementation

86

Ease of Data Integration

85

Business Value Created

85

Product Strategy and Rate of Improvement

84

Quality of Features

84

Breadth of Features

84

Ease of Customization

83

Availability and Quality of Training

83

Ease of IT Administration

83

Usability and Intuitiveness

83

Vendor Support

81

Adobe Campaign Reviews

Anvika L.

  • Role: Industry Specific Role
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

Great method for marketing our items

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

All our marketing arrangements in a single spot, there truly is a tool for everything - before we utilized this item we needed to depend on staff having information in various regions though with Adobe we can prepare the entire staff actually and have adaptable abilities across the organization.

What is your favorite aspect of this product?

A fabulous platform has given us every one of the devices we really want to make and convey advertising campaigns. Through a mix of web advertising, mobile devices, and email, we might stretch out the material to customers. To get every one of the guaranteed outcomes from the application, prepared staff are required.

What do you dislike most about this product?

We have discovered some convenience gives that we can't address, and their technical support system by means of email is fundamentally non-existent, and they consume most of the day to respond. Working fittingly with the application, we accept, is very troublesome on the grounds that it requires technical comprehension past that of marketing

What recommendations would you give to someone considering this product?

We have utilized Adobe Campaign to chip away at an occasion situated music and preparation, for which I have been in control. On account of this application, I have had the option to more readily follow our possible clients, get to know them and draw nearer to them, without the need to sift through uninterested individuals all through the cycle, something that has saved us a ton of time and assets in our Marketing campaigns.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Bruce Jr J.

  • Role: Information Technology
  • Industry: Banking
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2022

An easy and flexible tool for e-mail campaigns.

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

Creating reports is unbelievably helpful since this software system permits you to trace how well a campaign is performing and even find out which marketing ways are the foremost successful. Adobe Campaign assists you in organizing your work and deputation assignments. You’ll be able to conjointly set up marketing stretch in advance, which is absolutely beneficial. Adobe Campaign helps in the pursuit of all of the client interactions across all channels in one place. Adobe Campaign has templates that we will use to form landing pages and it’s terribly useful.

What is your favorite aspect of this product?

Adobe Campaign makes it extremely easy and quick to make and run successful email marketing campaigns. I like the simplicity of delivering participating emails. Permits us to send customized messages to the correct audience. Overall, the program has nice options and is extremely versatile and straightforward to manage. Glorious advanced email delivery that conjointly simply integrates well with social and mobile. Conjointly easily allows you to create custom emails for customers. There are multiple ways to attain equivalent results - so if one tool doesn’t work, you aren’t stuck and produce other choices of obtaining the same finish result.

What do you dislike most about this product?

Adobe Campaign has several flaws, also as a scarcity of fine documentation and tutorials, that makes it troublesome for users to accomplish the required outcomes. Adobe Campaign is pricey and it’s not as user-friendly as different Adobe products. Once some hours of work, Adobe Campaign starts to slow down.

What recommendations would you give to someone considering this product?

It is well matched for any massive organization to support their email/SMS/push notification campaigns. It's a really stable tool and may be integrated along with your database. Also, if you utilize different products from Adobe Suite, this can be a very powerful add-on. However it’s not well suited for a little startup or if you wish in-depth integrations of varied channels, their analytics, etc.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Adiratna D.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Adobe Campaign- wise choice for marketers

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

From email marketing to landing pages, list management, making calendars, getting reports and analytics and all types of programs and campaigns are not a mirage under one roof. We have achieved in less than 2 years and we are all so happy because it reduces our work effort and time so that we can invest that energy into something creative for our marketing style.

What is your favorite aspect of this product?

Adobe campaigns outshine all other marketing platforms and we love it at our department because there is nothing, literally nothing it can’t do for us. We can have all types and genres of marketing at our fingertips in no time. A solution to all our marketing problems is the Adobe campaign. We have switched to it from another platform and we are so relieved that we - as a team- made this decision.

What do you dislike most about this product?

We were quite confused when we were all making a decision to switch due to one main reason and that is no free trial or any version that could show us what it actually is, however, with more voting this one won and thankfully it was a wise decision.

What recommendations would you give to someone considering this product?

A good and reliable platform to try and test out new and creative marketing tricks because you have room for creativity and energy to do better than today because this one won’t drain your employees energy and you will notice this over the period of time. When people are given good platforms they tend to perform at a higher level of creativity so why not!

Pros

  • Continually Improving Product
  • Reliable
  • Unique Features
  • Effective Service

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