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What is Adobe Campaign?
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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In Partnership With SelectHub
Adobe Campaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Adobe Campaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
99 Plan to Renew
81 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Efficient Service
- Effective Service
- Respectful
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Analytics
Customer Journey Modelling
Email Marketing Automation
Multivariant Testing
Marketing Master Data Management
Mobile Marketing Management
Marketing Asset Management
Marketing Project Management
Social Media Marketing Management
SMS Marketing
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Business Value Created
Quality of Features
Product Strategy and Rate of Improvement
Ease of Customization
Breadth of Features
Ease of IT Administration
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
Also Featured in...
Adobe Campaign Reviews
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Mark A.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2022
Customizable and trusted marketing software.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
We can personalize and deploy campaigns across each of our channels both online and offline with the aid of Adobe Campaign, a collection of technologies. b. Utilizing the platform, we are able to create and carry out sophisticated marketing campaigns across a variety of media, using smart targeting to deliver the most relevant message to the audience that is most interested in it.
What is your favorite aspect of this product?
Running targeted ads throughout the whole network allows us to change the web, email, and smart phone experiences for each customer. It is easy to customize across channels for different clients, and procedure and change are also doable. All of the capabilities are available to us, and we have the ability to personalize the interface to our taste.
What do you dislike most about this product?
If you're not a certified marketing automation master or a tech-savvy rock star, it will take some time to learn and get around all of the capabilities and advantages Adobe Campaign offers. The tools are system-intensive, which frequently causes crashes.
What recommendations would you give to someone considering this product?
The personalization and customer experience of such a broad database, which spanned over countries, languages, and nearly all other demographic data points, is the business issue for which Adobe provided a solution for us. Our ability to follow policies and procedures through some kind of pathway of involvement, purchases, and reactivation was enhanced.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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Amie W.
- Role: Public Sector
- Industry: Utilities
- Involvement: End User of Application
Submitted Dec 2022
Great tool overall.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
With the use of Adobe Target, we have been able to successfully pinpoint problems with our website's user experience and cycle through all these tests to improve KPI success. For each trial and session that we deploy, Adobe Target's strong integration with Adobe Analytics enables precise and personalized reporting.
What is your favorite aspect of this product?
Although neither was originally created by Adobe, they now control both and have made significant progress over the past few years to improve that integration via Analytics for Target. As a result, it connects with Adobe Analytics very well. With this program, we have a fantastic Adobe Analytics integration that makes it possible for our website's performance to be assessed and optimized.
What do you dislike most about this product?
In some places, the UI itself can be a little confusing. If you are familiar with other tools, it is probably in the center of the pack in this regard; for example, it is considerably simpler to comprehend than Monetate but very different from an optimize in terms of simplicity.
What recommendations would you give to someone considering this product?
The application has greatly benefited us by giving us the analytical techniques and outcomes we need to implement marketing strategies. We can examine and understand user behavior to broaden their options. For best use, however, several areas of its operation can become complex and call for sophisticated knowledge.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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Axton Q.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Dec 2022
A platform for simplification of digital marketing
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Including multi-channel marketing initiatives, including email, tailored, hybrid, and real-time campaigns. It makes workflow and editing much easier by enabling customization across various client channels. Additionally, it makes maintaining customer information and profiles simple, allowing us to efficiently and successfully contact our target market. This benefits different businesses or users following their individual needs.
What is your favorite aspect of this product?
The user interface is simple to operate; it is simple to explore and has many helpful tools. It makes it simple to send targeted messages to the appropriate audience by allowing you to design campaigns fully and keep track of all activities. Furthermore, it facilitates the collection of data as well as the interaction of the customer with the system greatly.
What do you dislike most about this product?
Some of the target list's contact information doesn't apply to that individual or business. Additionally, I prefer that local, medium-sized, and small businesses are given more attention during the company search process than big corporations. Furthermore, the user interface may use some improvement. Sometimes we should have the opportunity to view the data outcomes in the sub-workflows. It is a potent tool for campaign automation.
What recommendations would you give to someone considering this product?
Adobe Campaign is fantastic for email verification because it enables us to send emails to the right recipients. It is well known for its top-notch marketing campaigns and excels at managing client data and establishing several workflows. Adhoc daily and recurring mobile, Email, Push, and direct mail communication campaigns may be created, carried out, and managed with Adobe Campaign Engine's versatility.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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