Adobe Campaign Logo Award Winner Product Badge
Adobe Campaign Logo Award Winner Product Badge
Adobe Systems

Adobe Campaign

Composite Score
9.0 /10
CX Score
9.2 /10
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Category
Adobe Campaign
9.0 /10

What is Adobe Campaign?

Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

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Awards & Recognition

Adobe Campaign won the following awards in the Marketing Automation - B2C category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

99 Plan to Renew

81 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
0% Neutral
100% Positive

Pros

  • Efficient Service
  • Effective Service
  • Respectful
  • Reliable

Feature Ratings

Average 86

Marketing Analytics

87

Customer Journey Modelling

87

Email Marketing Automation

86

Multivariant Testing

85

Marketing Master Data Management

85

Mobile Marketing Management

85

Marketing Asset Management

85

Marketing Project Management

84

Social Media Marketing Management

83

SMS Marketing

83

Vendor Capability Ratings

Average 85

Ease of Implementation

87

Ease of Data Integration

87

Business Value Created

86

Quality of Features

85

Product Strategy and Rate of Improvement

85

Ease of Customization

84

Breadth of Features

84

Ease of IT Administration

84

Usability and Intuitiveness

84

Availability and Quality of Training

84

Vendor Support

83

Adobe Campaign Reviews

Mark A.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Customizable and trusted marketing software.

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

We can personalize and deploy campaigns across each of our channels both online and offline with the aid of Adobe Campaign, a collection of technologies. b. Utilizing the platform, we are able to create and carry out sophisticated marketing campaigns across a variety of media, using smart targeting to deliver the most relevant message to the audience that is most interested in it.

What is your favorite aspect of this product?

Running targeted ads throughout the whole network allows us to change the web, email, and smart phone experiences for each customer. It is easy to customize across channels for different clients, and procedure and change are also doable. All of the capabilities are available to us, and we have the ability to personalize the interface to our taste.

What do you dislike most about this product?

If you're not a certified marketing automation master or a tech-savvy rock star, it will take some time to learn and get around all of the capabilities and advantages Adobe Campaign offers. The tools are system-intensive, which frequently causes crashes.

What recommendations would you give to someone considering this product?

The personalization and customer experience of such a broad database, which spanned over countries, languages, and nearly all other demographic data points, is the business issue for which Adobe provided a solution for us. Our ability to follow policies and procedures through some kind of pathway of involvement, purchases, and reactivation was enhanced.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Amie W.

  • Role: Public Sector
  • Industry: Utilities
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Great tool overall.

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

With the use of Adobe Target, we have been able to successfully pinpoint problems with our website's user experience and cycle through all these tests to improve KPI success. For each trial and session that we deploy, Adobe Target's strong integration with Adobe Analytics enables precise and personalized reporting.

What is your favorite aspect of this product?

Although neither was originally created by Adobe, they now control both and have made significant progress over the past few years to improve that integration via Analytics for Target. As a result, it connects with Adobe Analytics very well. With this program, we have a fantastic Adobe Analytics integration that makes it possible for our website's performance to be assessed and optimized.

What do you dislike most about this product?

In some places, the UI itself can be a little confusing. If you are familiar with other tools, it is probably in the center of the pack in this regard; for example, it is considerably simpler to comprehend than Monetate but very different from an optimize in terms of simplicity.

What recommendations would you give to someone considering this product?

The application has greatly benefited us by giving us the analytical techniques and outcomes we need to implement marketing strategies. We can examine and understand user behavior to broaden their options. For best use, however, several areas of its operation can become complex and call for sophisticated knowledge.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Axton Q.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

A platform for simplification of digital marketing

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

Including multi-channel marketing initiatives, including email, tailored, hybrid, and real-time campaigns. It makes workflow and editing much easier by enabling customization across various client channels. Additionally, it makes maintaining customer information and profiles simple, allowing us to efficiently and successfully contact our target market. This benefits different businesses or users following their individual needs.

What is your favorite aspect of this product?

The user interface is simple to operate; it is simple to explore and has many helpful tools. It makes it simple to send targeted messages to the appropriate audience by allowing you to design campaigns fully and keep track of all activities. Furthermore, it facilitates the collection of data as well as the interaction of the customer with the system greatly.

What do you dislike most about this product?

Some of the target list's contact information doesn't apply to that individual or business. Additionally, I prefer that local, medium-sized, and small businesses are given more attention during the company search process than big corporations. Furthermore, the user interface may use some improvement. Sometimes we should have the opportunity to view the data outcomes in the sub-workflows. It is a potent tool for campaign automation.

What recommendations would you give to someone considering this product?

Adobe Campaign is fantastic for email verification because it enables us to send emails to the right recipients. It is well known for its top-notch marketing campaigns and excels at managing client data and establishing several workflows. Adhoc daily and recurring mobile, Email, Push, and direct mail communication campaigns may be created, carried out, and managed with Adobe Campaign Engine's versatility.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

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