Adobe Campaign Logo Award Winner Product Badge
Adobe Campaign Logo Award Winner Product Badge
Adobe Systems

Adobe Campaign

Composite Score
8.9 /10
CX Score
9.1 /10
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Category
Adobe Campaign
8.9 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

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Awards & Recognition

Adobe Campaign won the following awards in the Marketing Automation - B2C category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

99 Plan to Renew

80 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
0% Neutral
100% Positive

Pros

  • Efficient Service
  • Effective Service
  • Respectful
  • Reliable

Feature Ratings

Average 85

Customer Journey Modelling

87

Marketing Analytics

86

Email Marketing Automation

86

Marketing Asset Management

85

Multivariant Testing

84

Mobile Marketing Management

83

Marketing Master Data Management

83

Marketing Project Management

83

Social Media Marketing Management

83

SMS Marketing

82

Vendor Capability Ratings

Average 84

Ease of Implementation

86

Ease of Data Integration

85

Business Value Created

85

Product Strategy and Rate of Improvement

84

Quality of Features

84

Breadth of Features

84

Ease of Customization

83

Availability and Quality of Training

83

Ease of IT Administration

83

Usability and Intuitiveness

83

Vendor Support

81

Adobe Campaign Reviews

Ivan P.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Adobe Campaign is 100% recommended.

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

This program is perhaps the best and the greatest software to provide ease and comfort to each of its clients to implement multiple marketing campaigns on the company's main web pages and social networks. Having Adobe Campaign in my system is totally successful because of The number of clients that we have obtained by this means, this program will be in charge of making everything much easier through digitization and the virtue of automating each of the processes where the content of the company of the company is exposed for a greater Reduction of clients on the web to achieve the great objective of generating much more sales.

What is your favorite aspect of this product?

One of the biggest and best virtues of this program that I like to expose to the effectiveness every time this program is constantly applied autonomously, the advantage of this is the speed and the number of new potential clients, Adobe Campaign is an immediate solution For the administration of our advertising content on the web, this program will enhance the management and operation of our marketing to increase the entry and flow of clients to our company in record time. Since we have this program running in our work department, we have seen the growth of negotiation projects with our clientele, Adobe Campaign allows us to have full control

What do you dislike most about this product?

The bad: one of the points to consider is that it may be somewhat complicated for new users of the program, secondly, the program has very few options that allow us to link or share the content with other users of our work team, we I would like it to be a little more versatile in this sense, on the other hand, we have had a couple of complaints with the technical support department, unfortunately this feature of the program is not up to the task of helping us with our problems.

What recommendations would you give to someone considering this product?

Adobe Campaign is 100% recommended, since this program fully fulfills its function and allows each of its users the possibility of creating multiple marketing campaigns that will expand the company's market on the web and in the different company platforms in the cloud, the ease and convenience of running automatically makes it much greater.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Saurav K.

  • Role: Human Resources
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Ideal marketing campaigns with Adobe Campaign

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

It enables us to conduct a variety of prospect searches using numerous search engines, including LinkedIn, email, domains, b2b businesses, and more. This ensures that we have access to a large pool of potential customers and business partners. In order to prevent sending emails to expired addresses, it contains an email verification facility. In just a few clicks, it is completed. In order to make conversations to potential customers successful, it also features cloud calls, call recording, and even scripts.

What is your favorite aspect of this product?

As a B2B marketer, what I enjoy best about all the connected applications of Adobe Experience Cloud that function in perfect harmony is its capacity to thoroughly measure performance statistics and enhance user journey experience across the many platforms to fuel our conversion funnel.

What do you dislike most about this product?

Compared to other pre-built, simple-to-onboard tools available on the market, requires a lot of work to study and comprehend the tools in order to make the greatest use. Integration challenges and a lack of support prevent the collection of additional customer journey data using solutions other than Adobe.

What recommendations would you give to someone considering this product?

One of the best tool for Email marketing

Pros

  • Trustworthy
  • Unique Features
  • Efficient Service
  • Acts with Integrity

Radhika C.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Such a marketing rock star this software is

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

Our designers quickly produce excellent site content while actively working in the Marketing or Creative Cloud. One page helps in tracking a user's communication history, which helps us classify them for future advertising and better understand their behavior. This tool helps the marketing team develop, plan, and carry out its marketing strategy.

What is your favorite aspect of this product?

By allowing us to create our own forms that can be added to the corporate page, Adobe Campaign enables us to display individualized data that is valuable to consumers and generate more revenue. It provides efficient customer transition and administration along with robust tracking features. Our ability to guide users through a journey of engagement, purchases, and reactivation was enhanced.

What do you dislike most about this product?

For clear communication and good audio quality during conversations made over the cloud, a strong connection is required. It is not very updated because some of the phone numbers on the list of prospects do not belong to that person or business. Integration challenges and a lack of support prevent the collection of additional customer journey data using solutions other than Adobe.

What recommendations would you give to someone considering this product?

If you run a business with a diverse customer base and want to add segmented customer journeys and increase your personalization, Adobe Campaign is a good fit. Users don't need coding or a background in IT because it is simple to use, allowing for quick platform up skilling. If this is appropriate for your business needs, I would suggest it to you.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Trustworthy

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