Adobe Campaign Logo Award Winner Product Badge
Adobe Campaign Logo Award Winner Product Badge
Adobe Systems

Adobe Campaign

8.9 /10
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Adobe Campaign
8.9 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

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Awards & Recognition

Adobe Campaign won the following awards in the Marketing Automation - B2C category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

90 Likeliness to Recommend

1
Since last award

99 Plan to Renew

80 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
0% Neutral
100% Positive

Pros

  • Efficient Service
  • Effective Service
  • Respectful
  • Reliable

Feature Ratings

Average 85

Customer Journey Modelling

87

Marketing Analytics

86

Email Marketing Automation

86

Marketing Asset Management

85

Multivariant Testing

84

Mobile Marketing Management

83

Marketing Master Data Management

83

Marketing Project Management

83

Social Media Marketing Management

83

SMS Marketing

82

Vendor Capability Ratings

Average 84

Ease of Implementation

86

Ease of Data Integration

85

Business Value Created

85

Product Strategy and Rate of Improvement

84

Quality of Features

84

Breadth of Features

83

Ease of Customization

83

Usability and Intuitiveness

83

Availability and Quality of Training

83

Ease of IT Administration

83

Vendor Support

82

Adobe Campaign Reviews

Juan R.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2023

Improve your team's productivity

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign is its ability to help you build genuine connections with your customers. With its advanced analytics data and segmentation capabilities, you can create highly targeted campaigns that resonate with your audience and drive engagement, leading to better conversion rates and increased ROI. Another fantastic advantage of Adobe Campaign is its seamless integration with other Adobe products, such as Adobe Experience Manager and Adobe Analytics. This integration allows you to create a unified marketing ecosystem that can help you deliver consistent messaging across all channels, from email and social media to websites and mobile apps

What is your favorite aspect of this product?

Advanced analytics data: Adobe Campaign provides detailed analytics data that can help you measure the success of your campaigns and make data-driven decisions, giving you a competitive edge in the market. Seamless integration: With its integration with other Adobe products, Adobe Campaign can help you create a unified marketing ecosystem that is both efficient and effective. Highly targeted campaigns: With its segmentation capabilities, Adobe Campaign can help you create highly targeted campaigns that resonate with your audience, leading to better engagement and higher conversion rates.

What do you dislike most about this product?

Expensive: Adobe Campaign is a premium product, and its pricing may be out of reach for some businesses. However, the software's advanced capabilities and integration with other Adobe products make it a valuable investment in the long run.

What recommendations would you give to someone considering this product?

Although it may have a steep learning curve and be expensive, its advanced analytics data, integration with other Adobe products, and automation capabilities make it a powerful tool for any marketing team, enabling them to create more meaningful connections with their customers and drive better results. Adobe Campaign is a must-have tool for any marketing manager looking to create meaningful connections with their customers and streamline their marketing efforts.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Rodrigo C.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2023

Incredible platform for managing my marketing.

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign is one of the best programs that we have within my company for building from scratch the improvements and more powerful marketing campaigns that give the impact of the company and company content on the web, thanks to this program we have simplified many, many aspects regarding this area, since this program seeks a way to run autonomously for the peace of mind of each of its clients, this program is ideal for taking business and sales strategies to the next level throughout the cloud and get a little closer to each of our clients.

What is your favorite aspect of this product?

I tend this program as an exile, we can analyze all the time in an autonomous way all the aspects and processes that our marketing implies and in each one of the projects, the intelligence and intuition of this program amazes us more and more, since this program has the ability to analyze countless times our entire environment on the web to give us the best solution to order our content according to the demands and specifications expressed by each of our clients, email is one of the best resources we have to reach our desktop clientele,

What do you dislike most about this product?

It is important to emphasize that this program is not informative enough and lacks tools that give each of its users the opportunity to visualize in detail all the steps and tools that are being executed at that moment, on the other hand, another of the Problems we have had with this program is the high cost to get their services, it is one of the most expensive marketing management programs we know of.

What recommendations would you give to someone considering this product?

There are many reasons why Adobe Campaign is the best option you can have in your company for the administration and explosion of your company's digital marketing, starting with the fact that this program has the ability to automate itself to apply each of its services only to the waiting for the most potential clients for each of the commercial events of my work department, one hundred percent recommended.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Ivan P.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Adobe Campaign is 100% recommended.

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

This program is perhaps the best and the greatest software to provide ease and comfort to each of its clients to implement multiple marketing campaigns on the company's main web pages and social networks. Having Adobe Campaign in my system is totally successful because of The number of clients that we have obtained by this means, this program will be in charge of making everything much easier through digitization and the virtue of automating each of the processes where the content of the company of the company is exposed for a greater Reduction of clients on the web to achieve the great objective of generating much more sales.

What is your favorite aspect of this product?

One of the biggest and best virtues of this program that I like to expose to the effectiveness every time this program is constantly applied autonomously, the advantage of this is the speed and the number of new potential clients, Adobe Campaign is an immediate solution For the administration of our advertising content on the web, this program will enhance the management and operation of our marketing to increase the entry and flow of clients to our company in record time. Since we have this program running in our work department, we have seen the growth of negotiation projects with our clientele, Adobe Campaign allows us to have full control

What do you dislike most about this product?

The bad: one of the points to consider is that it may be somewhat complicated for new users of the program, secondly, the program has very few options that allow us to link or share the content with other users of our work team, we I would like it to be a little more versatile in this sense, on the other hand, we have had a couple of complaints with the technical support department, unfortunately this feature of the program is not up to the task of helping us with our problems.

What recommendations would you give to someone considering this product?

Adobe Campaign is 100% recommended, since this program fully fulfills its function and allows each of its users the possibility of creating multiple marketing campaigns that will expand the company's market on the web and in the different company platforms in the cloud, the ease and convenience of running automatically makes it much greater.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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