Adobe Campaign Logo Award Winner Product Badge
Adobe Campaign Logo Award Winner Product Badge
Adobe Systems

Adobe Campaign

Composite Score
8.9 /10
CX Score
9.1 /10
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Category
Adobe Campaign
8.9 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

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Awards & Recognition

Adobe Campaign won the following awards in the Marketing Automation - B2C category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

99 Plan to Renew

80 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
0% Neutral
100% Positive

Pros

  • Efficient Service
  • Effective Service
  • Respectful
  • Reliable

Feature Ratings

Average 85

Customer Journey Modelling

87

Marketing Analytics

86

Email Marketing Automation

86

Marketing Asset Management

85

Multivariant Testing

84

Mobile Marketing Management

83

Marketing Master Data Management

83

Marketing Project Management

83

Social Media Marketing Management

83

SMS Marketing

82

Vendor Capability Ratings

Average 84

Ease of Implementation

86

Ease of Data Integration

85

Business Value Created

85

Product Strategy and Rate of Improvement

84

Quality of Features

84

Breadth of Features

84

Ease of Customization

83

Availability and Quality of Training

83

Ease of IT Administration

83

Usability and Intuitiveness

83

Vendor Support

81

Adobe Campaign Reviews

Kelly W.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

Great Product that is Easy to Use

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

I have not used another marketing product; we recently moved to get some marketing for our small company and are happy with how it works.

What is your favorite aspect of this product?

I like the options of marketing materials that are catchy and appealing

What do you dislike most about this product?

Sometimes it takes a while to find a feature that works the way we want it to.

What recommendations would you give to someone considering this product?

To have some training on the features and understanding of the product capabilities to maximize its use.

Pros

  • Effective Service
  • Caring
  • Saves Time
  • Client Friendly Policies

Juan R.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2023

Improve your team's productivity

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign is its ability to help you build genuine connections with your customers. With its advanced analytics data and segmentation capabilities, you can create highly targeted campaigns that resonate with your audience and drive engagement, leading to better conversion rates and increased ROI. Another fantastic advantage of Adobe Campaign is its seamless integration with other Adobe products, such as Adobe Experience Manager and Adobe Analytics. This integration allows you to create a unified marketing ecosystem that can help you deliver consistent messaging across all channels, from email and social media to websites and mobile apps

What is your favorite aspect of this product?

Advanced analytics data: Adobe Campaign provides detailed analytics data that can help you measure the success of your campaigns and make data-driven decisions, giving you a competitive edge in the market. Seamless integration: With its integration with other Adobe products, Adobe Campaign can help you create a unified marketing ecosystem that is both efficient and effective. Highly targeted campaigns: With its segmentation capabilities, Adobe Campaign can help you create highly targeted campaigns that resonate with your audience, leading to better engagement and higher conversion rates.

What do you dislike most about this product?

Expensive: Adobe Campaign is a premium product, and its pricing may be out of reach for some businesses. However, the software's advanced capabilities and integration with other Adobe products make it a valuable investment in the long run.

What recommendations would you give to someone considering this product?

Although it may have a steep learning curve and be expensive, its advanced analytics data, integration with other Adobe products, and automation capabilities make it a powerful tool for any marketing team, enabling them to create more meaningful connections with their customers and drive better results. Adobe Campaign is a must-have tool for any marketing manager looking to create meaningful connections with their customers and streamline their marketing efforts.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Rodrigo C.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2023

Incredible platform for managing my marketing.

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign is one of the best programs that we have within my company for building from scratch the improvements and more powerful marketing campaigns that give the impact of the company and company content on the web, thanks to this program we have simplified many, many aspects regarding this area, since this program seeks a way to run autonomously for the peace of mind of each of its clients, this program is ideal for taking business and sales strategies to the next level throughout the cloud and get a little closer to each of our clients.

What is your favorite aspect of this product?

I tend this program as an exile, we can analyze all the time in an autonomous way all the aspects and processes that our marketing implies and in each one of the projects, the intelligence and intuition of this program amazes us more and more, since this program has the ability to analyze countless times our entire environment on the web to give us the best solution to order our content according to the demands and specifications expressed by each of our clients, email is one of the best resources we have to reach our desktop clientele,

What do you dislike most about this product?

It is important to emphasize that this program is not informative enough and lacks tools that give each of its users the opportunity to visualize in detail all the steps and tools that are being executed at that moment, on the other hand, another of the Problems we have had with this program is the high cost to get their services, it is one of the most expensive marketing management programs we know of.

What recommendations would you give to someone considering this product?

There are many reasons why Adobe Campaign is the best option you can have in your company for the administration and explosion of your company's digital marketing, starting with the fact that this program has the ability to automate itself to apply each of its services only to the waiting for the most potential clients for each of the commercial events of my work department, one hundred percent recommended.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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