In Partnership With SelectHub
What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
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In Partnership With SelectHub
Adobe Campaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
1
Since last award
99 Plan to Renew
80 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Efficient Service
- Effective Service
- Respectful
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Customer Journey Modelling
Marketing Analytics
Email Marketing Automation
Marketing Asset Management
Multivariant Testing
Mobile Marketing Management
Marketing Master Data Management
Marketing Project Management
Social Media Marketing Management
SMS Marketing
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Business Value Created
Product Strategy and Rate of Improvement
Quality of Features
Breadth of Features
Ease of Customization
Usability and Intuitiveness
Availability and Quality of Training
Ease of IT Administration
Vendor Support
Also Featured in...
Adobe Campaign Reviews
lesly v.
- Role: Human Resources
- Industry: Communications
- Involvement: Vendor Management and Renewal
Submitted Aug 2023
Easy to use, good features, ok price
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
makes it easy to share segments and audiences across your organization
What is your favorite aspect of this product?
Easy to use, good features, ok price
What do you dislike most about this product?
sometimes the IT part of it takes some time and not all of them know how to fix it but for the most part itll get fixed in enough time
What recommendations would you give to someone considering this product?
it has good features just takes some getting used to
Pros
- Continually Improving Product
- Trustworthy
- Respectful
- Altruistic
Cons
- Commodity Features
- Less Caring
- Charges for Enhancements
Please tell us why you think this review should be flagged.
- Role: C-Level
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Aug 2023
easy to use but a bit pricy for everything
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Kelly W.
- Role: Consultant
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Jun 2023
Great Product that is Easy to Use
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
I have not used another marketing product; we recently moved to get some marketing for our small company and are happy with how it works.
What is your favorite aspect of this product?
I like the options of marketing materials that are catchy and appealing
What do you dislike most about this product?
Sometimes it takes a while to find a feature that works the way we want it to.
What recommendations would you give to someone considering this product?
To have some training on the features and understanding of the product capabilities to maximize its use.
Pros
- Effective Service
- Caring
- Saves Time
- Client Friendly Policies
Please tell us why you think this review should be flagged.
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