Adobe Campaign Logo Award Winner Product Badge
Adobe Campaign Logo Award Winner Product Badge
Adobe Systems

Adobe Campaign

Composite Score
8.9 /10
CX Score
9.1 /10
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Category
Adobe Campaign
8.9 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

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Awards & Recognition

Adobe Campaign won the following awards in the Marketing Automation - B2C category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

99 Plan to Renew

80 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
0% Neutral
100% Positive

Pros

  • Efficient Service
  • Effective Service
  • Respectful
  • Reliable

Feature Ratings

Average 85

Customer Journey Modelling

87

Marketing Analytics

86

Email Marketing Automation

86

Marketing Asset Management

85

Multivariant Testing

84

Mobile Marketing Management

83

Marketing Master Data Management

83

Marketing Project Management

83

Social Media Marketing Management

83

SMS Marketing

82

Vendor Capability Ratings

Average 84

Ease of Implementation

86

Ease of Data Integration

85

Business Value Created

85

Product Strategy and Rate of Improvement

84

Quality of Features

84

Breadth of Features

84

Ease of Customization

83

Availability and Quality of Training

83

Ease of IT Administration

83

Usability and Intuitiveness

83

Vendor Support

81

Adobe Campaign Reviews

Roberta L.

  • Role: Finance
  • Industry: Banking
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Aug 2023

easy to use, but very pricey. the great amount

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

everything, its just very expensive

What is your favorite aspect of this product?

my favorite aspect is the many uses

What do you dislike most about this product?

the price is rediculous sometimes

What recommendations would you give to someone considering this product?

if you can find a cheaper alternative, find one

Pros

  • Performance Enhancing
  • Efficient Service
  • Effective Service
  • Respectful

Cons

  • Less Productive
  • Commodity Features
  • Leverages Incumbent Status

Mark S.

  • Role: Student Academic
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2023

It's a fantastic, usable product that satisfies!

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

It is a great product that is easily usable.

What is your favorite aspect of this product?

Quick and easy interface with no lag time.

What do you dislike most about this product?

The expense of the product.

What recommendations would you give to someone considering this product?

To go ahead and purchase the entire program up front.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service
  • Role: Operations
  • Industry: Engineering
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Aug 2023

Works well to integrate existing software.

Likeliness to Recommend

9 /10

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Efficient Service

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