Adobe Systems

Adobe Campaign

Composite Score

8.7 /10

CX Score

8.9 /10

106 Reviews Write a Review

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What is Adobe Campaign?

Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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5 Top Rated Capabilities

4 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation

2023

2023 Data Quadrant Gold Medalist

2023

6 Top Rated Capabilities

6 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience

2022

2022 Data Quadrant Gold Medalist

2022

6 Top Rated Capabilities

8 Top Rated Features

2022

2021 Data Quadrant Gold Medalist

2021

Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

96 Plan to Renew

2
Since last award

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative

4% Neutral

96% Positive

Pros

Trustworthy
Inspires Innovation
Reliable
Appreciates Incumbent Status

Feature Ratings

Average 84

Email Delivery

Text Messaging

Campaign Management

Segmentation

Basic Reporting and Analytics

Auto-Responders

Dynamic Content

A/B Testing

Email Templates

Content Authoring

Surveys and Polling

Vendor Capability Ratings

Average 83

Business Value Created

Quality of Features

Breadth of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Implementation

Ease of Data Integration

Vendor Support

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of Customization

Also Featured in...

Marketing Automation - B2C

Score 9.0

View Adobe Campaign in this category (opens in a new tab)

Adobe Campaign Reviews

Raj k.

Role: Sales Marketing
Industry: Apparel
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2022

Everything for marketing in control for your org

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

It's very powerful as compared to others. The interface is very easy to use.

What is your favorite aspect of this product?

Monitoring and reporting the campaigns insights and analytics is my favourite part. It helps a lot as it comes from market leader "ADOBE"

What do you dislike most about this product?

I have never found anything within the adobe campaign that I dislike except for it crashes many times and it's slow when running more than 1 campaign at times. Again it could be my server but happens quite often which should be dealt with

What recommendations would you give to someone considering this product?

I have used the product for all email marketing and marketing automation, this has resulted in making our business generate over 50% increased conversions and enhanced re-engagement.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Kaikai M.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2022

Email Marketing Made Easy With Adobe Campaign

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign makes marketing easy in that by using Customer data, the software makes it seamless to design, coordinate, and deliver customer campaigns that customers want. In addition, channeling these campaigns is easy as we ca do so via offline channels, emails and messages.

What is your favorite aspect of this product?

Adobe Campaign makes designing campaigns easy. Offers great features and supports multi channel delivery when campaigning. The software is affordable

What do you dislike most about this product?

New users will always have trouble understanding this software.

What recommendations would you give to someone considering this product?

I recommend Adobe Campaign more so for email marketing. It makes designing campaigns easy and also allows offline marketing. It's affordable and meets most online email marketing needs

Pros

Continually Improving Product
Reliable
Enables Productivity
Efficient Service

Alyssa G.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2022

A multi-channel campaigns tool for marketers

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

Adobe has provided the best communications and interactions experience for customers of our company business with its enhanced capabilities of running and building remarkable emails and marketing campaigns for our company business. We get our visualized data analytics regarding the impact of our sales campaigns. Task distribution has become easy as well. It gives you the best control over your marketing activities at every step of your journey.

What is your favorite aspect of this product?

It provides us transparency into our business insights, the impact of our marketing campaigns, and our customer’s behavior, which help us better understand the market demands and drive sales effectively. All the personalization and customization tools are easily accessible. We are allowed to personalize our dashboard, overall, this platform has contributed a lot in increasing our business efficiency and productivity.

What do you dislike most about this product?

Its Customer support service is too slow in responding to the user’s queries so it only benefits those with technical skills.

What recommendations would you give to someone considering this product?

I suggest that this platform is suitable for those businesses where the marketing staff is familiar with coding and other technicalities of digital frameworks, otherwise all the time would be spent while learning about these technicalities.

Pros

Efficient Service
Effective Service
Helps Innovate
Reliable

Adobe Campaign

What is Adobe Campaign?

Company Details

Book a Free Demo Today!

Awards & Recognition

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2022 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

2021 Data Quadrant Gold Medalist

Adobe Campaign Ratings

88 Likeliness to Recommend

96 Plan to Renew

2 Since last award

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Adobe Campaign?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Text Messaging The capability to send messages by SMS in addition to email.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Marketing Automation - B2C

Adobe Campaign Reviews

Raj k.

Everything for marketing in control for your org

Likeliness to Recommend

Pros

Kaikai M.

Email Marketing Made Easy With Adobe Campaign

Likeliness to Recommend

Pros

Alyssa G.

A multi-channel campaigns tool for marketers

Likeliness to Recommend

Pros

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2
Since last award

Feature Ratings

Email Delivery

Text Messaging

Campaign Management

Segmentation

Basic Reporting and Analytics

Auto-Responders

Dynamic Content

A/B Testing

Email Templates

Content Authoring

Surveys and Polling

Vendor Capability Ratings

Business Value Created

Quality of Features

Breadth of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Implementation

Ease of Data Integration

Vendor Support

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of Customization