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Adobe Advertising Logo
Adobe Systems

Adobe Advertising

7.2 /10
Category
Adobe Advertising
7.2 /10

What is Adobe Advertising?

Adobe Advertising automates, coordinates, and scales paid media buying across digital channels with tools that seamlessly connect data and experiences. With in-platform and consultancy-based reporting options, measurement with Adobe Advertising gives you the flexibility to leverage your Adobe applications as part of a holistic framework.

Company Details


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Awards & Recognition

Adobe Advertising won the following awards in the Ad Tech category

Adobe Advertising Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Advertising.

79 Likeliness to Recommend

92 Plan to Renew

70 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+74 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Advertising?

6% Negative
0% Neutral
94% Positive

Pros

  • Respectful
  • Acts with Integrity
  • Performance Enhancing
  • Enables Productivity

Cons

  • Under Delivered
  • Vendor's Interest First

Feature Ratings

Average 79

Audience Identification

88

Audience Segmentation

82

Advertisement Reporting

81

Advertisement Placement

80

Data Management Platform Capabilities

80

Advertisement Content Curation

79

Role-Based Access Controls

78

Demand-Side Capabilities

76

Supply-Side Capabilities

73

MarTech Ecosystem integration

71

Vendor Capability Ratings

Average 77

Ease of Data Integration

83

Quality of Features

83

Ease of Customization

81

Ease of Implementation

80

Business Value Created

79

Breadth of Features

78

Availability and Quality of Training

77

Product Strategy and Rate of Improvement

74

Vendor Support

71

Ease of IT Administration

71

Usability and Intuitiveness

69

Adobe Advertising Reviews

Melissa H.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

It is a good program I recommend it.

Likeliness to Recommend

9 /10

What differentiates Adobe Advertising from other similar products?

there are programs that are very easy to use, but this program is a bit difficult to use.

What is your favorite aspect of this product?

Easy-to-create part portfolios and comprehensive tracking back to the paid ad-keywords sought are just a few of the features that mimic statistical modeling. automated bidding and reporting were two of the company's strongest advantages.

What do you dislike most about this product?

Generally not very user pleasant, quite sluggish to adapt to budget changes, first code development was extraodinarily tough, long process across numerous websites concurrently

What recommendations would you give to someone considering this product?

It's never a bad idea to do some research before making a final choice (Marin software, Kenshoo). Contract choices and rates vary widely, with some providing more than others.

Pros

  • Reliable
  • Unique Features
  • Efficient Service
  • Effective Service

Meg R.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"Product for campaign optimization"

Likeliness to Recommend

8 /10

What differentiates Adobe Advertising from other similar products?

There are not many differences with other programs, but I like that the program is easy to use.

What is your favorite aspect of this product?

Simple tool with a sleek layout and several choices for managing multiple campaigns, as well as some of the product's functions such as reporting and importing. Through this application, the user may undertake product or company marketing and promotion across several major social media sites, increasing productivity and providing a time management solution with an active and dependable technical team assistance.

What do you dislike most about this product?

Absolutely nothing. Even for inexperienced users, Adobe Advertising Cloud is a simple platform to use and edit.

What recommendations would you give to someone considering this product?

The ideal advertising and optimization platform, as well as a highly effective marketing and campaign management system that is simple to apply.

Pros

  • Trustworthy
  • Unique Features
  • Efficient Service
  • Effective Service

Jia M.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"Great Campaign management platform."

Likeliness to Recommend

9 /10

What differentiates Adobe Advertising from other similar products?

I like its interface is very easy to use, maybe this is a difference.

What is your favorite aspect of this product?

-Adobe Advertising Cloud has a simple and user-friendly interface, making it ideal for managing and coordinating a variety of digital advertising campaigns. -Excellent capacity to import data from a variety of sources, as well as excellent technical assistance. -As a result of this technology, users have saved a significant amount of time that would otherwise have been spent on manual tasks.

What do you dislike most about this product?

The Adobe Advertising Cloud is one of the most efficient platforms I've ever used.

What recommendations would you give to someone considering this product?

Adobe Advertising Cloud has been a great platform for many organizations across the world because of its unique marketing and advertising capabilities.

Pros

  • Unique Features
  • Efficient Service
  • Inspires Innovation
  • Saves Time

Cons

  • Less Caring

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