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Adobe Advertising Logo
Adobe Systems

Adobe Advertising

7.2 /10
Category
Adobe Advertising
7.2 /10

What is Adobe Advertising?

Adobe Advertising automates, coordinates, and scales paid media buying across digital channels with tools that seamlessly connect data and experiences. With in-platform and consultancy-based reporting options, measurement with Adobe Advertising gives you the flexibility to leverage your Adobe applications as part of a holistic framework.

Company Details


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Awards & Recognition

Adobe Advertising won the following awards in the Ad Tech category

Adobe Advertising Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Advertising.

79 Likeliness to Recommend

92 Plan to Renew

70 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+74 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Advertising?

6% Negative
0% Neutral
94% Positive

Pros

  • Respectful
  • Acts with Integrity
  • Performance Enhancing
  • Enables Productivity

Cons

  • Under Delivered
  • Vendor's Interest First

Feature Ratings

Average 79

Audience Identification

88

Audience Segmentation

82

Advertisement Reporting

81

Advertisement Placement

80

Data Management Platform Capabilities

80

Advertisement Content Curation

79

Role-Based Access Controls

78

Demand-Side Capabilities

76

Supply-Side Capabilities

73

MarTech Ecosystem integration

71

Vendor Capability Ratings

Average 77

Ease of Data Integration

83

Quality of Features

83

Ease of Customization

81

Ease of Implementation

80

Business Value Created

79

Breadth of Features

78

Availability and Quality of Training

77

Product Strategy and Rate of Improvement

74

Vendor Support

71

Ease of IT Administration

71

Usability and Intuitiveness

69

Adobe Advertising Reviews

Jessica N.

  • Role: Information Technology
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2023

Adobe advertising cloud!

Likeliness to Recommend

8 /10

What differentiates Adobe Advertising from other similar products?

Adobe Advertising Cloud offers a user-friendly interface that is easy to use, and it is a fantastic tool for managing various internet marketing campaigns. High-level proficiency with data importation from a variety of platforms, and the technical assistance provided are wonderful and beneficial. Strong optimisation system with excellent reporting options; this utility greatly aids in saving users’ time that would otherwise be lost to manual processes.

What is your favorite aspect of this product?

Adobe Advertising Cloud is a cutting-edge product for the simple and efficient administration of online campaigns. This tool has a stylishly accessible interface with many useful features. Data import is permitted, and users can still make minor changes to the characteristics of this product. Excellent reporting capabilities are provided by Adobe Advertising Cloud, which also offers help for other members of the Adobe family. This support is among the best services ever. This optimisation-friendly instrument is simple to get used to.

What do you dislike most about this product?

Nothing to be opposed. Although I believe there are too many things to dislike, dislike is not a desirable thing. I’m not saying that one must grow to like something they don’t like, just that one must gain knowledge of it.

What recommendations would you give to someone considering this product?

Anyone can use Adobe media enhancer immediately and without any training. The professionals in digital marketing have chosen this. You can complete the task thanks to it. It’s incredibly simple to use and easy to pick up. Amazing, user-friendly product. Excellent for planning and ensuring that you offer quality material. It works well for text advertising and bid automation. You can spend more time planning, which is another advantage.

Pros

  • Continually Improving Product
  • Efficient Service
  • Saves Time
  • Respectful

Cons

  • Commodity Features
  • Vendor's Interest First

Raghu V.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2023

Outstanding platform for multiple campaigns

Likeliness to Recommend

9 /10

What differentiates Adobe Advertising from other similar products?

Adobe Advertising Cloud provides the user with clean and accessible interface and its the great solution on management or handling of different internet marking campaigns.

What is your favorite aspect of this product?

High level ability on Data Importing from various platforms and the Technical support offered its amazing and helpful one. Powerful optimization system with perfect reporting options and this tool is helping alot on saving the users time which was lost on manual processes.

What do you dislike most about this product?

I have no complaints about Adobe Advertising Cloud. The product's performance meets my expectations and satisfies me.

What recommendations would you give to someone considering this product?

Using a portfolio-based tool such as Adobe Ad Cloud can be highly advantageous if you invest a significant amount of resources into demand generation search engine advertising and have a large volume of PPC advertisements.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Generous Negotitation
  • Friendly Negotiation

Michael J.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

We have supercharged our program via Adobe Target.

Likeliness to Recommend

10 /10

What differentiates Adobe Advertising from other similar products?

You can easily develop personalized digital interactions with Adobe Target that generate income. While Adobe Target is only single tool in our toolbox, it is certainly the most crucial one to get us wherever we want to be as we develop an optimization-focused center of excellence.

What is your favorite aspect of this product?

Utilizing the profile script features for more sophisticated testing or when required targeting is not available out-of-the-box is possible with its powerful targeting, which extends beyond the trying to target or crowd capabilities. Although there is a slight learning curve, form-based editors are incredibly intuitive once you get the hang of them. It provides us with a user behavior analysis and a web page personalization option to adjust to and accommodate those users' wants.

What do you dislike most about this product?

Many testing tools battle with this, but I believe that what you see is actually what you get editor or visual experience composer, to use Adobe terminology could use improvement. Besides simple copy, color, and location adjustments, it's difficult to run many tests, as well as the ones that are present are sometimes awkward, if not completely broken.

What recommendations would you give to someone considering this product?

We have found this application to be a useful tool for managing all marketing activities. We suggest using this program since it enables segmentation and tracking of our domain's traffic under behavior analysis. This analysis can range from determining the number of clicks on a particular aspect to the most thorough action on our site in real time.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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