In Partnership With SelectHub
What is ActiveDEMAND?
ActiveDEMAND enables marketers, agencies and businesses to supercharge their marketing efforts through streamlined campaign management, campaign recipes and attribution reporting while integrating with many other business, sales and marketing applications.
Company Details
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In Partnership With SelectHub
ActiveDEMAND Ratings
Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
100 Plan to Renew
91 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+100 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveDEMAND?
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Customer Journey Modelling
Marketing Master Data Management
Marketing Asset Management
Email Marketing Automation
Marketing Project Management
Mobile Marketing Management
Multivariant Testing
Marketing Analytics
SMS Marketing
Social Media Marketing Management
Vendor Capability Ratings
Vendor Support
Availability and Quality of Training
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Business Value Created
Ease of Customization
Ease of Data Integration
Quality of Features
Ease of Implementation
Usability and Intuitiveness
ActiveDEMAND Reviews
Sarah S.
- Role: Consultant
- Industry: Healthcare
- Involvement: End User of Application
Submitted Mar 2023
Fantastic product
Likeliness to Recommend
What differentiates ActiveDEMAND from other similar products?
It's set up to accommodate multi-location marketing needs and branding. It also integrated with many of the key CRM platforms available, which make it a much more effective product.
What is your favorite aspect of this product?
My favorite feature is the cloning feature along with the workflow builder. The workflow builder is easy to use and visually appealing.
What do you dislike most about this product?
I'd like to see more social management and reporting capabilites.
What recommendations would you give to someone considering this product?
Make sure you go through the ActiveDEMAND academy first. Lots of great info in this online training.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Katie H.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Mar 2023
Robust Automation Solution
Likeliness to Recommend
What differentiates ActiveDEMAND from other similar products?
ActiveDEMAND's commitment to integration with CRM platforms for the senior living industry has made it a robust tool for implementing full scale automation campaigns.
What is your favorite aspect of this product?
We love building automated drip campaigns using all the functions and features of the platform to ensure the right message is delivered to the right prospect at the right time in the sales journey. Plus their reporting tools help us measure the impact of drip campaigns along the entire customer journey.
What do you dislike most about this product?
Like every platform, ActiveDEMAND has some quirks in the functionality and user interface. It does take time to learn how to leverage the tool to execute the campaigns and logic in your automation strategy. The team at ActiveDEMAND is always open to user feedback and they regularly make updates to improve the user experience.
What recommendations would you give to someone considering this product?
ActiveDEMAND is a robust automation solution. For any company considering this investment, have a clear understanding of what you want to do with this platform and have a dedicated resource - an internal team member or partner agency certified in the platform - to help build out campaigns and your strategy.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Mark G.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Feb 2023
Marketing Automation Done Right
Likeliness to Recommend
What differentiates ActiveDEMAND from other similar products?
ActiveDEMAND can implement, manage and report the entire marketing and customer relationship cycle from first touch through to revenue generated. It can replace multiple other apps under one umbrella package so that rich contact and campaign data can be analysed and decisions taken in one central data hub.
What is your favorite aspect of this product?
The latest feature of Funnel visualisation where funnels can be constructed, visualised and hard data is shown for visitors, their path, leads and even the revenue a campaign generates. Specialist Funnel packages can cost hundreds per month.....its all included in ActiveDEMAND
What do you dislike most about this product?
There can be a lot to learn if you are not a marketer.
What recommendations would you give to someone considering this product?
Take out a trial account and connect the simple things like Google Analytics, Ads and say, add the website tracking script. Start the data flow and perhaps learn a few things about your visitors.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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