Accent Logo Award Winner Product Badge
Accent Logo Award Winner Product Badge
Accent Technologies Inc

Accent

Composite Score
8.7 /10
CX Score
9.1 /10
Category
Accent
8.7 /10

What is Accent?

Accent is a cloud-based sales enablement company helping customers sharpen sales execution and improve win rates. They combine precise content delivery with data-driven sales performance management to paint a clear picture of sales activity levels and their effectiveness--enabling more effective sales rep execution, coaching, pipeline management, and forecasting. Accent helps marketing teams increase their impact on sales by enabling them to manage content with great efficiency and deliver content and sales resources with high precision and relevance to the sales situation.

Company Details


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Awards & Recognition

Accent won the following awards in the Sales Enablement category

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Accent Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Accent.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

100 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Accent?

0% Negative
0% Neutral
100% Positive

Pros

  • Enables Productivity
  • Trustworthy
  • Caring
  • Respectful

Feature Ratings

Average 84

Sales Collateral Management

88

Onboarding and Training

87

Collaboration

85

Multi Device Capability

84

Application Integration

84

Intelligent Search

82

Content Analytics and Scoring

77

Next-Best-Action Recommendations

76

Vendor Capability Ratings

Average 84

Vendor Support

95

Availability and Quality of Training

90

Ease of Customization

87

Ease of Implementation

87

Business Value Created

85

Usability and Intuitiveness

85

Ease of IT Administration

82

Ease of Data Integration

80

Breadth of Features

79

Product Strategy and Rate of Improvement

78

Quality of Features

77

Accent Reviews

  • Role: Sales Marketing
  • Industry: Insurance
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Dec 2021

Great product!

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Michelle M. J.

  • Role: Sales Marketing
  • Industry: Transportation
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2021

A Hidden Gem with Room to Grow

Likeliness to Recommend

8 /10

What differentiates Accent from other similar products?

There are a couple of differentiators. I think the primary one for us is the personalized customer service. We utilize a pretty robust tech stack and the Accent team is one of the best at delivering support and training. They also help us with adoption strategy and other strategic planning. I haven't seen anything comparable with our other providers.

What is your favorite aspect of this product?

We have a few favorites. The intelligent search is incredible - we can type in keywords and the search results will provide exact places in videos, slide decks, etc. where we can pull information. The ability to shopping cart and edit slides to create custom decks is something we hadn't found with competitive products. With Accent, our teams can create and edit slides to personalize for their sales presentations. The portal - we are just now getting our Accent connected to Salesforce and are excited to exploit the portal feature - the metrics and reporting and intent information we get from the reporting is strong.

What do you dislike most about this product?

Accent is behind it's competitors with their backend user experience, it looks dated compared to other platforms we've looked at. Accent is also challenged with new product launch and development, whereas competitors will have monthly/quarterly/yearly releases. Some of our other tech stack vendors also include us in the beta testing of new product development, whereas I don't believe Accent is at the scale to do this.

What recommendations would you give to someone considering this product?

It is really important to define what your business objectives are first before exploring options. Take the time to scope out feedback from your sales organization, solutions, product, etc. to get a well-rounded view of how the organization will adopt the product. This isn't a decision to be made without alignment. Make sure you are able to properly resource this type of solution as well. We stood up a sales enablement function within our organization to support. It will need dedicated resources to ensure the tool is successful.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Caring

Cons

  • Inhibits Innovation
  • Slower Product Innovation

Ali K.

  • Role: Sales Marketing
  • Industry: Transportation
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2021

Great Team and Easy to use product

Likeliness to Recommend

10 /10

What differentiates Accent from other similar products?

Accent's team always went above and beyond to ensure we were getting the most value out of our product. They were very generous with their time, negotiations, and served as a consultant to help us build sales enablement within my previous organization.

What is your favorite aspect of this product?

The product was a great fit for where our organization was at the time. With a more mature sales org, it was imperative to enable with a tool that was easy to learn and use. Accent delivered here + their team always was more than willing to lead trainings and host 1:1 sessions with our sales org when needed.

What do you dislike most about this product?

While there are more advanced features that accompany the tool, we did not get to use them during my time at my previous employer. Not a knock on Accent - but I do think for more advanced organizations there could be other tools that incorporate more robust capabilities with out purchasing an add-on module.

What recommendations would you give to someone considering this product?

Lean on the Accent team as you go through the implementation - steady state process. They have great resources who are willing to help and take a lift of small teams.

Pros

  • Reliable
  • Performance Enhancing
  • Trustworthy
  • Unique Features

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