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Marketing Automation - B2C
MoEngage vs ActiveCampaign
Compare MoEngage and ActiveCampaign using real user data focused on features, satisfaction, business value, and the vendor relationship.
What is Marketing Automation - B2C Software?
Marketing Automation Software helps marketing departments automate repetitive tasks such as email marketing, social media and ad campaigns. Businesses use marketing automation software to help with their lead generation, nurturing, measuring the overall ROI on campaigns and handle repetitive tasks to reduce human error and save employee's time.
Common Features
Customer Journey Modelling | Email Marketing Automation | Marketing Analytics | Marketing Project Management | Marketing Asset Management | Social Media Marketing Management | Multivariant Testing | Mobile Marketing Management | SMS Marketing | Marketing Master Data Management
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Emotional Footprint
How to Read
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The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
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