Loyalty Program Software

Loyalty Program

What is Loyalty Program Software?

Loyalty Program software enables organizations to identify repeat customers, set up and run loyalty programs, and send rewards or incentives to drive retention, cross-selling, and increase customer lifetime value. Typical rewards and incentives of these programs include gift cards, vouchers, and cashbacks. These offerings tends to be customized to a customer’s spending habits, with reporting and analytics capabilities for personalizing B2C relationships. The data this software receives from the customer can inform the organization on customer behaviour, customer personas, and identify customer trends.

Common Features

  • Rewards Management
  • Customer Relationship Management
  • Member Portal
  • Omnichannel Experience
  • Card Management
  • Activity Tracking
  • Artificial Intelligence / Machine Learning
  • Customer Segmentation
  • Pricing Promotions
  • Open API

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Top Loyalty Program Software 2024

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

Zinrelo

Zinrelo

Composite Score
8.3 /10
CX Score
8.5 /10

Zinrelo is a modern-day, loyalty rewards platform that maximizes repeat sales and per-customer revenue through 360-degree customer engagement, data sciences and machine learning. Zinrelo is an enterprise-grade loyalty rewards platform designed for the needs of mid to large businesses. Zinrelo enables businesses to easily launch a customized rewards program that unlocks customer loyalty across multiple dimensions including transactional, social, referral, engagement, behavioral and emotional loyalty. Zinrelo customers see an 80% increase in repeat sales, a 50% improvement in profitability and 2.4X per-customer revenue.

Scorecard

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Generous Negotitation
Yotpo Ltd.

Yotpo

Composite Score
7.8 /10
CX Score
8.0 /10

Yotpo is an eCommerce marketing platform, helping thousands of forward-thinking brands like Rebecca Minkoff, MVMT, Bob’s Discount Furniture, and Steve Madden accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more, empowering brands to create smarter, higher-converting experiences that spark and sustain customer relationships.

Scorecard

Pros

  • Trustworthy
  • Efficient Service
  • Caring
  • Saves Time

Products below are ineligible for awards due to insufficient recent reviews

SaaSquatch

SaaSquatch

Composite Score
7.3 /10
CX Score
7.8 /10

SaaSquatch is a powerful loyalty, referral and rewards platform changing the way companies do advocacy marketing. Some of the world’s most innovative and fastest growing brands use SaaSquatch to reward their advocates, build loyal communities, and accelerate revenue growth. With the flexibility to handle even the most advanced loyalty and referral programs, SaaSquatch lets you reward your advocates for any behavior you choose, then empower them to help grow your customer base through referrals.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Composite Score
4.7 /10
CX Score
4.8 /10

Offering an enterprise-grade SaaS loyalty solution, Antavo builds comprehensive loyalty programs that foster brand love and changes customer behavior for retail, fashion, beauty, lifestyle, and hospitality. With a scalable and holistic loyalty logic, Antavo supercharges the marketing strategy of omnichannel and e-commerce companies and delivers a next-level shopping experience with best-in-class in-store capabilities.

Pros

  • Respectful
  • Client's Interest First
  • Generous Negotitation
  • Transparent

Cons

  • Leverages Incumbent Status
  • Less Inspiring
  • Vendor Friendly Policies
FiveStars Loyalty, Inc.

FiveStars Loyalty and Retention

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Fivestars is an integrated payments and marketing solution for local small businesses. Through technology, our mission is to help businesses and communities thrive by turning every transaction into a relationship. With Fivestars, you’ll transform casual shoppers into regulars, by sending personalized offers they can’t resist.

TapMango

TapMango

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TapMango is the most comprehensive, customizable, flexible and feature-rich customer loyalty program and online ordering platform on the market. TapMango strengthens relationships by providing a Customer Engagement Platform offering businesses innovative solutions through their own loyalty program.

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Annex Cloud Loyalty Experience Platform combines best-in-class loyalty program management capabilities with powerful engagement modules to help you seamlessly connect, engage and grow your customer relationships at scale. With Loyalty Experience Platform, you can track, ingest and deliver messages at every touchpoint on your customers' journey. All the components you need to create the most meaningful customer experiences. From social media integrations to SMS to email to print

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A data-driven customer engagement & loyalty solution powering F&B and retail businesses to understand their customers and deliver unforgettable experiences. Como empowers POS companies to expand their offering with next-generation customer engagement and personalization for their business clients.

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marsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior 1:1 experiences and produce measurable results.

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Connect your largest and most valuable customers with loyalty and reward programs specifically targeted to them. Oracle CrowdTwist Loyalty and Engagement increases profitability, deepens customer relationships, and improves customer retention.