Emotional Footprint Awards 2024
Account-Based Marketing
SoftwareReviews names Foundry ABM, HubSpot ABM, and Adobe Marketo Engage as Account-Based Marketing Emotional Footprint Award Winners.
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Account-Based Marketing
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
Foundry (formerly IDG Communications)
Foundry ABM
Foundry's Account Based Marketing solution unifies inbound and outbound marketing with sales plays to drive revenue generation. The platform allows our award-winning clients to run targeted ads, web personalizations, and sales triggers to generate demand from their most important target accounts. Foundry integrates with a wide range of marketing, sales, and analytics tools to orchestrate multichannel campaigns.
8.7
CX Score
CX
Score
+93
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
HubSpot
HubSpot ABM
Hubspot ABM Software helps unite your marketing and sales teams with collaborative, intuitive ABM tools that create seamless buying experiences for your highest-value accounts. Getting your ABM strategy set up using HubSpot tools is intuitive and fast. Use workflow templates to define your ideal customer profiles and identify good-fit target accounts. Marketing and Sales can finally use shared tools that unite them around the same data, in the same place. HubSpot’s ABM tools help you personalize content and tailor how you engage with stakeholders within an account.
8.3
CX Score
CX
Score
+85
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Adobe Systems
Adobe Marketo Engage
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
8.1
CX Score
CX
Score
+87
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Other Evaluated Vendors
6Sense
6Sense Revenue AI Platform
In today’s data-rich landscape, teams are overloaded with commoditized, easy-to-get information, yet finding useful, actionable signals from this information remains challenging. 6sense delivers the most meaningful B2B intelligence to revenue teams. Eliminate wasted costs, time, and effort in any climate while delivering high-quality pipeline and predictable revenue.
7.8
CX Score
CX
Score
+83
Net Emotional Footprint
Net Emotional
Footprint
83
Value Index
VALUE INDEX
Terminus Software
Terminus Platform
The Terminus Platform helps go-to-market teams identify and understand their next best customers, prioritize accounts based on intent, engage buyers across the most native channels, and measure pipeline and revenue impact across the entire lifecycle.
7.2
CX Score
CX
Score
+81
Net Emotional Footprint
Net Emotional
Footprint
81
Value Index
VALUE INDEX
Demandbase, Inc.
Demandbase One
Demandbase One is an account-based GTM command center, powering your entire revenue stack. The AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue.
6.9
CX Score
CX
Score
+72
Net Emotional Footprint
Net Emotional
Footprint
80
Value Index
VALUE INDEX
Bombora Inc
Bombora
Bombora is a provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research. Using this information, marketers can drive more qualified demand through the funnel, while sales teams can better prioritize accounts and have higher quality conversations.
6.8
CX Score
CX
Score
+72
Net Emotional Footprint
Net Emotional
Footprint
72
Value Index
VALUE INDEX
Salesforce.com Inc
Salesforce Pardot
Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.
6.4
CX Score
CX
Score
+68
Net Emotional Footprint
Net Emotional
Footprint
72
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
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