What is MailerLite?
Create advanced email marketing campaigns with features like automation, landing pages and surveys.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
1
Since last award
91 Plan to Renew
89 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MailerLite?
Pros
- Reliable
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Segmentation
Email Delivery
Auto-Responders
Dynamic Content
Email Templates
A/B Testing
Campaign Management
Contact Database
Mobile Optimized
Content Authoring
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Ease of Implementation
Ease of Customization
Business Value Created
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Breadth of Features
Availability and Quality of Training
Vendor Support
Product Strategy and Rate of Improvement
MailerLite Reviews
Luis Enrique S.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Jul 2021
My great experience using MailerLite
Likeliness to Recommend
What differentiates MailerLite from other similar products?
Definitely one of the great features of MailerLite is its ease of implementation and use, as well as its constant innovation and extensive features.
What is your favorite aspect of this product?
Your automated marketing tool. It seems very intuitive, simple and clear to implement in my marketing campaigns
What do you dislike most about this product?
I think the access menus could be better organized. On a few occasions I tend to get confused with some menu options.
What recommendations would you give to someone considering this product?
I can only say that after knowing MailerLite, and having tried various email marketing platforms, I only work with MailerLite because with this platform I have all the tools that I require for my marketing campaigns.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Efficient Service
Eleanor S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2021
Offers everything you need for email marketing
Likeliness to Recommend
What differentiates MailerLite from other similar products?
The dashboard is simple and easy to use and understand, it allows us to tailor our content to the needs of our subscribers, it has a very user-friendly interface with tons of useful features, and a large database with helpful articles and webinars that explain all functions, the automation function is presented as a flowchart, which works great to see the flow of emails that you will send to customers over a period of time, it also has many content blocks available to create your own emails Personalized electronics, the capabilities and potential results of customization are many.
What is your favorite aspect of this product?
It is a very useful tool that I really like to use to boost my marketing campaigns and those of my clients, it contains a lot of pre-made templates to use in emails, I love that it offers automations, automatic forwarding, A / B tests for content and subject lines, landing pages and tons of form design options, you can add so many elements to make your email campaigns amazing, such as questionnaires, landing pages, dynamic content and automations, I also love the ease of drag and drop to create and change my newsletter content.
What do you dislike most about this product?
It meets all my needs and so far there is nothing I don't like, it is very affordable without sacrificing the features I need to send email campaigns.
What recommendations would you give to someone considering this product?
The price is affordable for anyone and the features are great, there are so many functionalities, including split campaigns, automated emails, amazing analytics, it is truly one of the best platforms for doing email marketing, I highly recommend using this tool.
Pros
- Helps Innovate
- Efficient Service
- Caring
- Client Friendly Policies
Elijah D.
- Role: Sales Marketing
- Industry: Construction
- Involvement: End User of Application
Submitted May 2021
Absolute Digital Marketing Application
Likeliness to Recommend
What differentiates MailerLite from other similar products?
MailerLite is a communication facilitating tool, that businesses use to massively reach clients. Again, MailerLite is the perfect and most affordable marketing means, that have a direct impact or reach to clients.
What is your favorite aspect of this product?
MailerLite has call management extension, which gives people the vital chance of delivering the required message. Also, MailerLite has security protocols, and all aims to keep the company's secretes guarded, and the contacts of consumers away from fraudsters.
What do you dislike most about this product?
MailerLite delivers its promises effectively, and the direction that the program adopts in research is also vital. The lengthy benefits that MailerLite issues makes it the top preferred emailing avenue.
What recommendations would you give to someone considering this product?
Accommodating diversity and change are essential in supporting the brand of a firm. MailerLite is a new technique, that gathers the content for marketing, and through emails, share to clients instantly. For the benefits that email marketing comes with, MailerLite is the preferred platform.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity