Mailchimp
8.7 /10

What is Mailchimp?

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.

Company Details


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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

86 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Transparent

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Mobile Optimized

84

Segmentation

84

Contact Database

84

Auto-Responders

84

SPAM Compliance

83

A/B Testing

83

Surveys and Polling

83

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

83

Ease of Customization

82

Quality of Features

82

Ease of IT Administration

82

Breadth of Features

81

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

Jason G.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2024

its a Fantastic website to use have been using it

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

its cost effective at times and has ton of features . Mainly it manages a large amount of data and sends emails immediately

What is your favorite aspect of this product?

A/B testing in emails as we can test it and have a good funnel

What do you dislike most about this product?

Cost can be reduced

What recommendations would you give to someone considering this product?

Consider start to use mailchimp when you have minimum 5000 mails to be cost effective

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jasrah ..

  • Role: Human Resources
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2024

Powerful tools, but challenging to navigate

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp stands out for its user-friendly interface, extensive platform integrations, and robust email marketing automation features. Additionally, it offers comprehensive analytics and a flexible pricing model suitable for businesses of all sizes

What is your favorite aspect of this product?

My favorite aspect of Mailchimp is its intuitive and user-friendly interface, which makes creating and managing email campaigns straightforward and efficient.

What do you dislike most about this product?

What I dislike most about Mailchimp is its limited customer support, which can be slow to respond and not always helpful in resolving issues promptly.

What recommendations would you give to someone considering this product?

I would recommend taking advantage of Mailchimp's free plan to explore its features and ensure it meets your needs. Additionally, invest time in learning the platform through their tutorials and resources to maximize its potential. If you anticipate needing extensive support, consider evaluating their customer service options and response times.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Inspires Innovation
  • Caring

Arpit D.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

Great Product with Great Features1!

Likeliness to Recommend

7 /10

What differentiates Mailchimp from other similar products?

Mailchimp is certinally a big name in the market. however its holistic features and a great database stands out a lot

What is your favorite aspect of this product?

Mailchimp's user interface is something that I particularly like. Due to tight deadlines, I have to make capagins live. In these cases, a good UI helps a lot!

What do you dislike most about this product?

One thing I dont like about Mailchip is its lack of design customiziation. It does not allow you to change your mail designs. It makes it harder to personalize mails

What recommendations would you give to someone considering this product?

while having a good interface. users should properly train themselves and their teammates on how to properly use Mailchimp. It will help a lot in extarcting the full potential of the softearwe.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Unique Features

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