What is HubSpot Marketing Hub?

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

89 Likeliness to Recommend

97 Plan to Renew

84 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
7% Neutral
92% Positive

Pros

  • Acts with Integrity
  • Helps Innovate
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 85

Email Delivery

90

Campaign Management

88

Segmentation

86

Basic Reporting and Analytics

85

Auto-Responders

85

Email Templates

84

Sales Intelligence & Conversion Rates

84

Contact Database

84

Content Authoring

83

A/B Testing

83

Mobile Optimized

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

85

Product Strategy and Rate of Improvement

84

Availability and Quality of Training

83

Ease of Implementation

83

Usability and Intuitiveness

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

81

Vendor Support

80

HubSpot Marketing Hub Reviews

Mason Y.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

Fantastic Product for Tracking Metrics

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

The usability and integration to Salesforce was fantastic.

What is your favorite aspect of this product?

Seeing the level of engagement from clients, and intuitiveness of Hubspot.

What do you dislike most about this product?

Nothing comes to mind at the time.

What recommendations would you give to someone considering this product?

Make sure to have a well rounded knowledge of all of the features to maximze this.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Trustworthy

Sebastian G.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2024

Fantastic product but is pricey & not easy to use.

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

The ability to have everything in one place. HubSpot offers not just an email marketing tool but also a CRM, landing pages, sales tools, and more. It is an incredibly robust platform filled with many options and opportunities. Unfortunately, you need a lot of time to implement these to really take advantage of it.

What is your favorite aspect of this product?

Its user-friendly interface. I mean, the email marketing tool is easy to use on a basic level but it can get complicated if more complex deliverables are expected.

What do you dislike most about this product?

The time it takes to implement this if you are transitioning from a different platform.

What recommendations would you give to someone considering this product?

I would recommend this if you have someone dedicated to managing this tool so they can take advantage of everything HubSpot has to offer. It requires time and energy to make this worth it and if you are a small business owner handling many tasks, HubSpot might not be the best solution for you as you won't have the time to work on it and you may end up wasting your time and money on it.

Pros

  • Helps Innovate
  • Efficient Service
  • Effective Service
  • Caring

Abrar A.

  • Role: Sales Marketing
  • Industry: Engineering
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted May 2024

Fantastic Product and easy to learn.

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

We can do inbound marketing and also integration with sales team.

What is your favorite aspect of this product?

We can do all the marketing in single tool.

What do you dislike most about this product?

No disadvantage

What recommendations would you give to someone considering this product?

*This tool will helpful for new member like those who are interested to learn marketing tool. *Cost efficient.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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