What is Google Analytics?
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Helps Innovate
- Enables Productivity
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Audience Demographics
Conversion Analysis
Paid Search Integration
Search Engine Optimization
Data Visualization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
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Google Analytics Reviews
Tony P.
- Role: Information Technology
- Industry: Not for Profit
- Involvement: IT Leader or Manager
Submitted Dec 2020
Google analytics is a powerful SEO
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's cost is free and it has a lot of features
What is your favorite aspect of this product?
Cost, availability of features, reporting
What do you dislike most about this product?
It can be hard to understand and learn to use
What recommendations would you give to someone considering this product?
Take as much training as possible
Pros
- Unique Features
- Saves Time
- Helps Innovate
- Continually Improving Product
Martin Q.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Dec 2020
Teamwork for better web monitoring.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Since I started working in this company, we have used several web analysis platforms, which have given us excellent data management and have provided perfect monitoring of web traffic, however, the use of Google Analytics has given its touch of difference by providing us with a freer network where we can have a better management of our data. Google Analytics offers a totally stable network where different employees can have access, all of them can manage the web traffic process, and in this way, make it more productive.
What is your favorite aspect of this product?
One of the things that have most caught my attention about Google Analytics is that this platform offers me a service in real time, with which I can have excellent monitoring of each of the movements made on my website and on the visitors of the same. I can have the ability to have an overview of each of the visitors and the clicks that my sections have on the web, and I can also maintain an interaction with visitors 24 hours a day. It's great to be able to view everything in real time without having to wait a long time for the platform to process customer information.
What do you dislike most about this product?
One of the things that I would criticize negatively about Google Analytics is that it is not a very well optimized system for the study and exact monitoring of the clicks and impressions of an Ads inserted by Google. Google Analytics is not able to accurately count clicks, causing us to not be able to insert Google Ads advertising due to the low precision in the accounting of clicks and views. This is the only negative factor that I have noticed about Google Analytics, since most of it works perfectly.
What recommendations would you give to someone considering this product?
My Google Analytics recommendation would be a recommendation for any company that needs to have accessibility to a platform that provides constant information on each movement of the web page. Google Analytics, despite the very imprecise operation that it has in Google Ads, has excellent precision for counting visits and to be able to know where web traffic comes from. It is a very orderly platform and capable of allowing teamwork which helps to supervise this website.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Unique Features
Taylor L.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Nov 2020
Helps business growth progress
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics has the ability to dive into marketing without problem, being able to go deeply into what people are looking for and thanks to the fact that it is a Google provider it is even more specific because this company is the one that covers the most within the internet with its Search Engine. So this platform can see what really works or not knowing with keywords with the things that people search the most and the keywords that the companies that use the most.
What is your favorite aspect of this product?
I like that it is very detailed, giving me real-time data of the visitors on the website, thus being able to track traffic and determine people's tastes. With this tool I can see direct and organic traffic, traffic from social networks, by mail and referral, with this data I can easily measure the performance of a website, improve a product or service, see what is more trending and what it's really working.
What do you dislike most about this product?
I have no problems that can hinder the work process that I do with Google Analytics, I could improve the visual aspect a little by being a little simpler since to understand the operation of this platform it may take a while to complete and understand its operation and get the maximum profit.
What recommendations would you give to someone considering this product?
If you want to start a small business and want to know what can work for you and what customers are looking for, this tool can be very useful, providing great support in case you have any questions about its functions. With this platform you can help the exponential growth of your company.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing