What is Bombora?
Bombora is a provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research. Using this information, marketers can drive more qualified demand through the funnel, while sales teams can better prioritize accounts and have higher quality conversations.
Company Details
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79 Likeliness to Recommend
1
Since last award
81 Plan to Renew
4
Since last award
69 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+69 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Bombora?
Pros
- Respectful
- Effective Service
- Caring
- Friendly Negotiation
Cons
- Under Delivered
- Less Inspiring
- Leverages Incumbent Status
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Personalization/Audience Targeting
Team Alerts
Unified Sales and Marketing Funnel
Account Analytics & Measurement
Account-Based Advertising
Artificial Intelligence / Machine Learning
Customer Journey Modelling
Multichannel Campaign Management
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Vendor Support
Usability and Intuitiveness
Quality of Features
Ease of Customization
Availability and Quality of Training
Product Strategy and Rate of Improvement
Business Value Created
Breadth of Features
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Bombora Reviews
Mike W.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Apr 2024
Ineffective intent signals was my experience.
Likeliness to Recommend
What differentiates Bombora from other similar products?
Compared to leading competitors, the intent signals were not of quality for us.
What is your favorite aspect of this product?
The concept of identifying organizations that are showing interest in your industry/service/product-type.
What do you dislike most about this product?
It seemed limited and intent signals did not provide us value.
What recommendations would you give to someone considering this product?
We haven't used Bombora in a few years, so the offering could have changed, and perhaps they have more robust options, but for just intent signals, this did not push the company forward. I would also recommend that if a company is looking for intent based marketing and/or ABM, make sure you have dedicated employees to create a solid campaign, work with sales and stakeholders to determine the flow/process of the campaign, and how outreach/advertising should work together.
Pros
- Respectful
- Client's Interest First
- Caring
- Effective Service
Cons
- Less Reliable
- Under Delivered
- Inhibits Innovation
Jim P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2024
Excellent platform for sales teams.
Likeliness to Recommend
What differentiates Bombora from other similar products?
When compared to other programs, it is distinct due to the fact that the support of the Bombora Team enables you to make the most of the offered platform.
What is your favorite aspect of this product?
The best part about this program is that it allows you to connect and share data with all of your company's servers and systems, which means you can respond to inquiries much more quickly and efficiently. You may target your audience more precisely and conduct more valuable data analysis with the help of these platforms. You can do research on your firm or enhance its marketing strategies with the aid of this wonderful instrument. An ideal marketing platform for firms with a medium to small size.
What do you dislike most about this product?
If you want to import or integrate contact information into the software, you'll need to use a third-party app. However, doing so will slow down the product's workflow and might impact processing performance.
What recommendations would you give to someone considering this product?
We can save time analyzing our clients' demands with this tool, which is why I recommend it. Thanks to the program, I can get a feel for what my customers need. The platforms have made it easier to communicate and interact with clients.
Pros
- Unique Features
- Transparent
- Helps Innovate
- Reliable
Glenn C.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2023
Unique Data Sets - Great Product
Likeliness to Recommend
What differentiates Bombora from other similar products?
They have different data sets than a lot of providers
What is your favorite aspect of this product?
validation of data
What do you dislike most about this product?
With all vendors within this space there is always some data that is poor
What recommendations would you give to someone considering this product?
it is a great complimentary product for ABM
Pros
- Helps Innovate
- Continually Improving Product
- Inspires Innovation
- Fair